social media marketing and facebook mark

social media marketing and facebook marketing

1. Facebook In this lesson, we will see Digital Marketing SMM-Facebook . . Understand the fundamentals of Facebook marketing and its relevance to business services. Create and optimize a Facebook Business Page for your organization. Develop targeted Facebook ad campaigns that increase reach and drive audiences. Use Facebook’s audience targeting tools to connect with prospective customers. Analyze and utilize Facebook Insights to measure campaign success and refine marketing strategies. Apply engagement strategies to build a strong online community for your company.

2. SMM Channels: Facebook  Over 3 billion monthly active users  Over 2.11 billion daily active users  Over 7.49 billion mobile users by 2025  On average, the Like and Share Buttons are viewed across almost 10 million websites daily.  Facebook is one of the best platforms with which to engage people.  Users can be reached 24x7 GET 2

3. Facebook Engagement  Two ways to engage in Facebook Personal Profile Page • Personal Account • Add Friends/family and communicate on a personal level • Business Account • Represents company or organization • Unlimited likes/connections • Optimized for search engines • Includes analytics tools • 5000 connections GET 3

4. Facebook: PAGES  Select your business category  Fill the Basic Info section  Include your address  Include overview and description  Provide What you offer  Upload eye-catching profile picture and wall Pages are optimized for Search Engines. GET 4

5. Facebook: Creating page content  Create SHORT and ENGAGING post  Be ACTIVE and update the page regularly  Create a posting SCHEDULE  Post content RELEVANT to your Page  ASK questions  Keep VARIETY in your posts  Be RESPONSIVE GET 5

6. Facebook: Schedule Post Best Times to Publish by Content GET 6

7. Facebook: Creating Ads  Facebook Ad helps you create a paid ad for your PAGE or POST  Facebook Ads  Likes  Offers  Event GET 7

8. Facebook: Ads Campaign Ad Set Ad • Format • Objective • Awareness • Audience • Placement • Media • Consideration • Budget & • Conversion • creatives Schedule GET 8

9. Facebook: Ads Manager  Use Power Editor to  Ads Manager allows to setup any manage your Ads type of Ad in Facebook  Use Audience Insights to define your target  You first need to create a Campaign for your Ad audience and market GET 9

10. Facebook: Reports and Insights  Audience Insights  Show data about target audiences GET 10

11. Facebook: Groups  Groups are free elements that provide an additional traffic to your page  Groups can be  Closed – users must submit a request to submit  Secret – users can be invited to join  Public – open to everyone who wishes to join  By becoming a member to a group you can  Develop network of like-minded users  Collaborate with industry peers  Become part of a community liked to your business GET 11

12. Social Media Channel: Twitter /X GET 12

13. Twitter  Over 328 million users  80% of twitter users use mobile  Social media with Strict Character limitation  It is a micro-blogging platform  Tweets are short messages of 140 characters or fewer.  Inspired by SMS communication, it is more of a mobile platform GET 13

14. Twitter: Creating accounts  Similar to Facebook, twitter has two types of accounts  Private – personal use and are protected from Search engines  Public – public profiles for business or organizations  Your Twitter Profile Name or Handle should be  Relevant  Short #ILoveCoffee  Unique #LandOfOrigins  Memorable  On-brand #ATC #EthiopianAirlines #SeyoumTesfay #CocaCola #AelafTraining GET 14

15. Twitter: Creating Ads  You can create Twitter Ads ones you setup our account  Three types of promotions in Twitter  Promote a TREND related to your business  Promote tour ACOUNT to get more followers  Promote a TWEET to get more engagements GET 15

16. Twitter: Creating Ads…  Use Ads Campaign Manager to create Twitter Ads  Define your Objective and Campaign details GET 16

17. Twitter: Analytics  Like Facebook, you can use Twitter Audience Insights in order to track Twitter metrics and analyzing the data they provide. GET 17