social media optimization (SMO) course in hyderabad

Unlock your digital marketing potential with our comprehensive Social Media Optimization (SMO) course in Hyderabad. Master the art of enhancing online visibility and engagement on popular social platforms. Join us to boost your career in the dynamic world of social media marketing!

1. Social Media Marketing
(SMM)

2. Table of contents
•What issocial media marketing?
•Benefitsof social media marketing
•Social media marketingstatistics
•Creating social media marketingplan
•Social media marketingtips
•The best social media marketingplatforms
•Social media marketingservices

3. What is social media marketing?
Socialmediamarketingisaformofdigitalmarketingthatleveragesthe
powerofpopularsocialmedianetworkstoachieveyourmarketingand
brandinggoals.Butit’snotjustaboutcreatingbusinessaccountsand
postingwhenyoufeellikeit.Socialmediamarketingrequiresanevolving
strategywithmeasurablegoalsandincludes:
•Maintainingandoptimizingyourprofiles.
•Postingpictures,videos,stories,andlivevideosthatrepresentyourbrand
andattractarelevantaudience.
•Respondingtocomments,shares,andlikesandmonitoringyourreputation.
•Followingandengagingwithfollowers,customers,andinfluencerstobuilda
communityaroundyourbrand.
Socialmediamarketingalsoincludespaidsocialmediaadvertising,where
youcanpaytohaveyourbusinessappearinfrontoflargevolumesofhighly
targeted users

4. Benefits of social media marketing
•Humanizeyourbusiness:Socialmediaenablesyoutoturnyourbusinessintoanactive
participantinyourmarket.Yourprofile,posts,andinteractionswithusersformanapproachable
personathatyouraudiencecanfamiliarizeandconnectwith,andcometotrust.
•Drivetraffic:Betweenthelinkinyourprofile,blogpostlinksinyourposts,andyourads,social
mediaisatopchannelforincreasingtraffictoyourwebsitewhereyoucanconvertvisitorsinto
customers.Plus,socialsignalsareanindirectSEOfactor.
•Generateleadsandcustomers:Youcanalsogenerateleadsandconversionsdirectlyon
theseplatforms,throughfeatureslikeInstagram/Facebookshops,directmessaging,callto
actionbuttonsonprofiles,andappointmentbookingcapabilities.
•Increasebrandawareness:Thevisualnatureofsocialmediaplatformsallowsyoutobuild
yourvisualidentityacrossvastaudiencesandimprovebrandawareness.Andbetterbrand
awarenessmeansbetterresultswithallyourothercampaigns.
•Buildrelationships:Theseplatformsopenupbothdirectandindirectlinesofcommunication
withyourfollowersthroughwhichyoucannetwork,gatherfeedback,holddiscussions,and
connectdirectlywithindividuals.

5. Social media marketing statistics
•TheaverageUSadultspends2.25hoursonsocialmediaeveryday.
•Over70%ofpeoplewhohaveapositiveexperiencewithabusinessonsocialmediawill
recommendthatbusinesstotheirnetworks.
•Facebookusersclickon12Facebookadsonaverageeverymonth.
•81%ofpeopleuseInstagramtoresearchproductsandservices.
•Nearly80%ofTwitterusersfeelmorepositiveaboutabusinesswhentheygetaresponse
totheirtweet.
•4outof5peopleonLinkedIndrivebusinessdecisions.
•46%ofTikTokusersengageintheappwithoutanyotherdistractions

6. Creating social media marketing plan
1.Chooseyourplatforms:Choosebasedonyourtargetaudience,platformspopularfor
yourindustry,aswellasyourbandwidth.Onlytakeonthenumberofplatformsyoucan
activelykeepupwith.Youcanalwaysstartwithoneandthenaddonmoreslowlyasyou
getthehangofthem.
2.Setgoalsandobjectives:Theseshouldbesimpleandtask-liketostart,likepostoncea
dayforamonth,getyourprofilessetup,ordoacompetitiveanalysis.Onceyougetinto
arhythmandgatherinsights,you’llbeabletosetmorespecificandstrategicgoalslike
increaseyourfollowingbyX%orpublishX[contenttypesyou’vefoundyouraudience
likes]permonth.
3.Reportandadjustregularly:Useeachplatform’sanalyticstoidentifywhichposts
generatethemostengagement,whetheryou’regettingmorefollowers,andtoseeyour
audiencedemographics.Harnessandscaleupwhatworksandnixwhatdoesn’t.

7. Social media marketing tips
Creatediversecontent
Consistentwithotherareasofonlinemarketing,contentreignssupremewhenitcomes
tosocialmediamarketing.Makesureyoupostregularlyandoffertrulyvaluable
informationthatyouridealcustomerswillfindhelpfulandinteresting.Thisincludes:
•How-tos,quicktips
•Localandindustrynews
•Dataandinsights
•Polls,questions,contests
•Updatesandannouncements
Italsomeansmakinguseofthevarietyofformatssocialmediaoffers,including
images,videos,stories,livestreams,onlinestores,andmore

8. The best social media marketing platforms
ThebestsocialmediamarketingplatformsforbusinessincludeFacebook,YouTube,Instagram,
LinkedIn,Twitter,andSnapchat.Differentsocialmediamarketingsitesrequiredifferentapproaches,
sohere’sabriefoverviewoneachone—itsuserbase,mainvibes,pros,cons,andcontenttypes
Facebook
•Buildrelationshipswithcurrentcustomers
•Announcehourschanges,events,andmilestones
•Holddiscussionsandlivestreams
•Markettobabyboomers
YouTube
•Tutorials,how-tos,andexplainervideos
•ShoppableYouTubelivestreams
•Advertising(videoadsanddisplayadsontheplatform)
•SEO

9. instagram
•Social shopping
•Influencer marketing
•User-generated content
•Company culture
LinkedIn
•Attract top talent
•Network with partners, peers, and customers
•Share company milestones and culture
•Post industry news and insights
Twitter
•Follow influencers to keep up with news and trends.
•Share a story through a series of Tweets in one thread.
•Make yourself available for customer service and FAQs
Snapchat
•Location-based marketing
•App marketing
•Feel-good content

10. Social media marketing services
solidsocialmediamarketingstrategyrequiresmultipleplatformsandoftenamixoforganicandpaidmethods.
Thiscanberesource-heavy,andwhileit’sagoodproblemtohave,themoreyougrowyouraudienceusing
socialmedia,theharderitwillbetokeepup.Socialmediamarketingservicescomeinallkindsofshapesand
sizestohelpbusinessesgetthemostoutofsocialmedia.
•Socialmediamanagementsoftware:SocialmediamanagementplatformslikeHootSuiteandSprout
Socialuseproprietarytechnologytohelpmoreexperiencedsocialmediamarketersstreamlinetheir
processesandgetadvancedanalytics.
•Socialmediamarketingagencies:Someagenciesspecializeinsocialmediamarketingonly,
likeAkvertiseorevenjustpaidsocialadvertisingonly.
•Digitalmarketingagencies:Justasoneplatformdoesn’tdoitforsocialmediamarketing,onechannel
doesn’tdoitforoverallmarketing.Digitalmarketingagenciescanhelpyoutoincorporatesocialmedia
marketingintoyourbroaderstrategythatincludesemail,website,SEO,andmore.
•Hybridservices:Someofferamixoftheabove.Forexample,LOCALiQ’ssocialadvertising
offeringsuseproprietarytechnologytomanageyourstrategyandallowyoutofocusonsocialaloneoras
partofabroaderplan

11. Presenter name: kathika.kalyani
Email address: [email protected]
Website address: www.3ZenX.com