social media seminar

1. SOCIAL MEDIA SEMINAR

2. AGENDA WHAT IS IT DIFFERENT PLATFORMS WHY WE SHOULD USE IT HOW WE SHOULD USE IT RESPONSIBLE USE

3. WHAT IS THIS “SOCIAL MEDIA”? Social Media is: A (virtual) social instrument of communication* A network of engagement and sharing An information platform * webtrends.about.com

4. TYPES OF SOCIAL MEDIA FACEBOOK TWITTER LINKEDIN PINTEREST INSTAGRAM GOOGLE +

5. TYPES OF SOCIAL MEDIA FACEBOOK TWITTER LINKEDIN PINTEREST INSTAGRAM GOOGLE +

6. FACEBOOK GREAT for: Creating events Sharing information Sharing images I nquiries Occasional and persistent updates

7. FACEBOOK NOT great for: Instant sharing Engaging new audiences Constant updates

8. TWITTER GREAT for: Instant sharing Concise In-the-moment sharing # hashtags Wide audience

9. TWITTER @ planningtoronto tweeted : Here @ UofT #OISE attending @ Hulchanski’s speaker series on #unequal #income division in our city. #elxn42 # voteCanada (attached picture)

10. TWITTER @ planningtoronto tweeted : Here @ UofT #OISE attending @ Hulchanski’s speaker series on #unequal #income division in our city. #elxn42 # voteCanada (attached picture)

11. TWITTER @ planningtoronto tweeted : Here @ UofT #OISE attending @ Hulchanski’s speaker series on #unequal #income division in our city. #elxn42 # voteCanada (attached picture)

12. TWITTER @ planningtoronto tweeted : Here @ UofT #OISE attending @ Hulchanski’s speaker series on #unequal #income division in our city. #elxn42 # voteCanada (attached picture)

13. TWITTER NOT great for: Long posts Getting too personal Only broadcasting

14. TYPES OF SOCIAL MEDIA INSTAGRAM is great for: Virtual Album Varied imagery Visual Appeal

15. TYPES OF SOCIAL MEDIA INSTAGRAM is NOT great for: Long details Linking Boring imagery Posting from computer

16. WHY SHOULD W E BOTHER?* ENGAGE AND CONNECT DRIVE TRAFFIC SHARABILITY AND EXPOSURE MARKETING EXTENDING PR REACH *http:// manoverboard.com /top-5-reasons-why-non-profits-should-use-social-media/

17. WHY SHOULD W E BOTHER?* ENGAGE AND CONNECT Discussion & dialogue Search engine visibility Mentions Thanking supporters Tagging * http:// manoverboard.com /top-5-reasons-why-non-profits-should-use-social-media/

18. WHY SHOULD W E BOTHER?* DRIVE TRAFFIC Linking website Attract volunteers Attract funding opportunities Raise awareness *http:// manoverboard.com /top-5-reasons-why-non-profits-should-use-social-media/

19. WHY SHOULD W E BOTHER?* SHARABILITY AND EXPOSURE Creating momentum Call to action *http:// manoverboard.com /top-5-reasons-why-non-profits-should-use-social-media/

20. WHY SHOULD W E BOTHER?* MARKETING & EXTENDING PR REACH Defining ourselves & work Presence to public eye *http:// manoverboard.com /top-5-reasons-why-non-profits-should-use-social-media/

21. WHY SHOULD W E BOTHER? *http:// www.jeffbullas.com /2013/09/20/12-awesome-social-media-facts-and-statistics-for-2013/

22. WHY SHOULD W E BOTHER? *http:// www.jeffbullas.com /2013/09/20/12-awesome-social-media-facts-and-statistics-for-2013/

23. WHY SHOULD W E BOTHER?

24. TWITTER: HOW TO

25. BASICS

26. BASICS

27. BASICS

28. HOMEPAGE

29. HOMEPAGE

30. HOMEPAGE

31. HOMEPAGE

32. HOMEPAGE

33. HOMEPAGE

34. HOMEPAGE

35. HOMEPAGE

36. HOMEPAGE

37. HOMEPAGE

38. TWEETING

39. TWEETING

40. TWEETING

41. TWEETING

42. TWEETING

43. TWEETING

44. TWEETING

45. TWEETING

46. TWEETING

47. REPLYING & FAVOURITING

48. FAVOURITING & REPLYING

49. FAVOURITING & REPLYING

50. RETWEETING

51. FACEBOOK: HOW TO

52. BASICS

53. BASICS

54. BASICS

55. BASICS

56. BASICS

57. BASICS

58. MAKING POSTS

59. MAKING POSTS

60. MAKING POSTS

61. MAKING POSTS

62. MAKING POSTS

63. MAKING POSTS

64. INSTAGRAM: HOW TO

65. ON THE COMPUTER

66. ON THE COMPUTER

67. ON YOUR MOBILE

68. ON YOUR MOBILE

69. ON YOUR MOBILE

70. ON YOUR MOBILE

71. ON YOUR MOBILE

72. ON YOUR MOBILE

73. MAKING A POST

74. MAKING A POST

75. MAKING A POST

76. MAKING A POST

77. MAKING A POST

78. MAKING A POST

79. MAKING A POST

80. MAKING A POST

81. INTERACTING WITH OTHERS

82. INTERACTING WITH OTHERS LIKE

83. INTERACTING WITH OTHERS COMMENT

84. GOOGLE +

85. SOCIAL MEDIA ETIQUETTE The public is watching Be professional Don’t dispute or engage negativity Accounts Use one you are comfortable with Media Consent Research or communities

86. FINAL WORD Practice makes perfect Ease with time and use Google questions Updates can change settings Ask for help!

87. Questions?

88. SETTING UP I would be happy to help! 