Social Media Strategy for Jisp’s New Payment Feature

This presentation outlines the social media campaign strategy for the launch of Jisp's new mobile payment feature. It covers key campaign objectives, audience segmentation, platform selection, and performance metrics to drive awareness, engagement, and app downloads. The strategy includes targeted content creation, leveraging user testimonials, and optimizing engagement across Facebook, Instagram, LinkedIn, and X (Twitter). A case study highlights Jisp’s impact in streamlining mobile payments, reinforcing the campaign’s effectiveness.

1. NEW PRODUCT LAUNCH SOCIAL MEDIA CAMPAIGN Campaign date: Q3 2024 Presentation date: 4 July, 2024

2. Jisp's new mobile payment feature revolutionizes transactions by offering seamless, secure, and efficient payments right from your smartphone. Users can quickly and easily make payments with just a few taps, enjoy enhanced security, and access exclusive discounts and rewards. It also includes a convenient bill-splitting feature, making it perfect for social settings. Available on iOS and Android, the Jisp app transforms everyday payments into a fast, secure, and rewarding experience. NEW PRODUCT LAUNCH THE BRIEF

3. Audience Segmentation CAMPAIGN CONTENT Campaign Objectives Platform Selection Performance Metrics Content Calendar

4. CAMPAIGN OBJECTIVES Increase awareness about the new payment feature – Primary objective to create widespread awareness for existing and potential users. Drive app download – key deliverable to achieve with the awareness and buzz would be to increase app downloads Boost social media engagement – Increase brand awareness, focus on interactive content , polls, videos, behind-the-scenes videos, office culture, get more personal and humanize the brand, share case studies regarding the new payment feature Gather user testimonials and feedback – gather user experience for authenticity and credibility and for improvement and making the necessary changes.

5. AUDIENCE SEGMENTATION Students/Young Professonals (18-25) – Value quick, easy and convenience. Provide incentives like cashback, rewards, discounts to save money. Early adopters of new technology – also helps with spreading the word (friends, family, other students. Also helps with integrating scan and save feature. Small Business Owners – reliable good customer service and streamline operations. Offer them competitive transaction fees for the extra push to use the services. Millennials/Small families (25-40) – Quick to embrace and try new technologies. Busy lifestyle and seek convenience, budget conscious as well. Time saving, security and ease in daily life activities. Current Jisp Users – Easy to be receptive of the new feature. Incentivize them for brand loyalty. Updating and enforcing new features makes things exciting, especially with added bonus.

6. PLATFORM SELECTION Largest user base, wider audience demographic (age groups and interests), advertising options young audience, helps with visual, creative and storytelling and relatable content, influence collaboration. Industry related news, insights on trending topics. Helps with quick chats, customer service queries, sharing updates on new features about Jisp. professional audience, helps with sharing case studies and testimonials, participating in thought leadership discussions. FACEBOOK INSTAGRAM LINKEDIN X (TWITTER)

7. Awareness: Introduce and highlight the new mobile payment feature. CONTENT CALENDAR OBJECTIVES Engagement: Interact with the audience, answer queries, and create a buzz. Conversion: Encourage downloads and usage of the new payment feature.

8. Jisp launched its table pre-order and Click & Collect solutions to help a funky restaurant in Oslo minimize queues, create immersive experiences and offer secure mobile payments. Customers were able to scan Jisp’s interactive menus to see cooking videos, read ingredients, and make more informed decisions from the comfort of their seats. With food ordered and paid for, as well as waiters tipped through the app, customers spent less time waiting and more time enjoying their food. Over nine weeks during the Covid pandemic, Opland accommodated more than 3,600 orders through Jisp. Opland Burger and Steak: Case Study SOCIAL MEDIA POSTS

9. CUSTOMER TESTIMONIALS PAYMENT INFOGRAPHIC

10. ENGAGEMENT METRIC PERFORMANCE METRICS Reach: The number of unique users who have viewed your posts. Content Engagement Rate: The percentage of users who interacted with your content (calculated as views/impressions x 100). Interactions: The total number of likes, shares, follows, comments, and other forms of user engagement. App Downloads: The total number of times the Jisp app is downloaded. Link Clicks: The number of clicks on links from posts, stories, and ads. Ad Performance: Metrics such as Click-Through Rate (CTR) and Conversion Rate. Feature Adoption Rate: The percentage of current app users who activate and use the new payment feature. CONVERSION METRIC

11. Q&A AND FEEDBACK

12. THANK YOU!