Social Media Strategy Studay Dr. Amr Aly.pptx

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1. 2023 Namma International Marine Services Com. SOCIAL MEDIA STRATEGY

2. Executive Summary

3. Executive Summary Executive Summary PROBLEM / We need to increase the brand awareness, customer service, reputation, open the new channels across the KSA and Sudan . RESULTS / We target the collection of more corporate agents and individuals using the Big 5 Social media platforms. BUDGET / RESOURCES / the required terms of time are 6 Months and the Number of Resources is 1 Jeddah Sales Marketing support office TIMELINE / 01-11-2023 to 30-04-2024

4. Social Media Goals

5. How your social goals align to your business goals Our business goals Our goals on social Our metrics Help potential customers find us Awareness https :// nammamarineservices.com / and the Social Media Platforms as sales channels with Booking ways Reach, impressions, follower growth, shares, SEO , Sponsored posts , Pay to Click , etc . Convince people to choose us Engagement https:// nammamarineservices.com / Booking Points Programs , Digital Discounts , Offers , online payments “ An Example Sadad “ https://www.sadad.com/en “ Comments, likes, @mentions, Daily Posts #Pay to click # Digital Reservation رحلتك معانا Sell the product! Conversions the Main Project: Classify the Tickets Programs into 3 Bundle based on the Price and benefits and Cargo Tickets to make a new portfolio including new products Website clicks, email signups, sales, etc. Keep customers happy and earn their loyalty Consumer Sentiment Travel Bonus , Direct discount after using the online booking , Internet onboard , Giveaways . Testimonials, social media sentiment, average response time (for social customer service/support) etc.

6. By 2023 , we will: 1 We will grow our Instagram audience and Facebook and Google ads by 60000 new followers over 6 Months 2 We will grow our following and groups engagement “ Facebook “ by 300 or 500 new page engagements. 3 We will grow our website share with the All of digital platforms “ Booking.com , trivago.com “, and prepare global contracts with these platforms, Add the Website reservation or Booking , Photos , Schedules , Facility programs, Number Of sets online , Price list , Promotions , Online target plan, outdoor Plan. 4 Sponsored Posts “ Facebook and Google Adds and YouTube Namma Marine Services Channel” Social Media Goals

7. Target Audience

8. Normal Audiences Digital Audiences Business Audiences Example job title(s) All Of Jobs from Any To Any All Of Category Jobs A , A+ , B AND B+ , C , C- All Business Category Demographics All Islamic Countries, aged 20-45 All Islamic countries, aged 14-55, All Of Inside and Outside KSA Preferred social network(s) All Countries ( Facebook and Tiktok ) Golf Area ( Twitter and Tiktok ) Face book and Instagram and Tiktok Win To Win Situations and Corporate delays Brand Affinities Namma Marine com , History Website and Social Media Platforms Projects Road Map Budget (for your product/service) Under Process Under Process Under Process Goals/aspirations Individual Booking Pay to Click Corporate delays Pain Point(s) Age , know - how , Direct Sales Price , benefits Price and Price How we help Click with Print and Travel Digital Platforms with good identity Good commissions with %

9. Competitive Analysis

10. # Networks active Strengths Weaknesses Content that resonates Word Of Mouth Facebook Pages Events AS normal Posts Passenger Pic or does not have any sold events to support the Digitals sales an example “ Food Programs photo sessions with a blogger from Sudan or blogger from KSA OR influencer Digital Market Web and Social to use as photo albums Events No Show Offers , Pay online Competitive Ways In Market

11. Positive Negative Internal Strengths Website Digital Martials Schudels Yard “ Collection Points “ Nesmal Holding media support Check to travel “ Mobile App” Weaknesses Digital Sales . Digital Policy. Digital Platform Click To pay Digital engagement deals . Digital Layouts External Opportunities Share the Digital Ways with the Business agents Competitors aren't using old-school platforms Individual Customer behavior “ Internet “ Threats Competitor working on using the digital ways before Namma International Audiences Corporate deals Compared to the Individual online quota …… etc SWOT Analysis

12. Social Goals See what’s working with analytics and reports Monitor what people are saying about your brand Respond to messages and comments from a single inbox Create, schedule, and publish to all your profiles from one place Book Now

13. Social Media Audit

14. Channel Number of followers # of Posts Average engagement Rate Click-through rate Mentions Reach Instagram % % % % Facebook 3.4 K 300 60% % 30% 2.6 Twitter % % 20% % LinkedIn 64 6 10% 10% base on  impressions 5% 8% TikTok %0 % % Social media benchmarks Namma International

15. Action Items To Do When Facebook Timetable every week 2 Posts with Keywords SEO Join Facebook Groups Report Analysis Every Week Every Week Min.200 Groups Every End of week Website Analysis Reports SEO Keywords Update Google Ads Posts Twitter Ads Free YouTube Videos TikTok Posts Linked In Posts and Instagram Posts Every End Of Month Every End Of Month Every End Of Month one Ads With Attractive SEO Every Week 2 Post Every Week Upload 1 Video Every Week 2 Post Every Week 2 Post Sales in Door “ Digital Adds “ Sales Out Door Corporate delays with Digital Every Day “ Calls “ Every Month “ One Visit” Online Target With commissions

16. Content Strategy

17. Content pillars and Ideas Content Pillar #1 eg., Entertaining/Informative Content Pillar #2 Branded/Promo/Sales ] Content Pillar #3 WebSite - Videos - Interactive Posts -Anamations Posts -specific to our offering -benefits and features -promotions and sales Store Online Coupons Points Programs Post ideas Post ideas Post ideas Instagram Story and Facebook reels featuring existing customers Twitters Posts & Tiktok related to Life style Posts related Payonlie “ Fast And Safe “ White Friday sale Discount 10 % or ……… KSA National Day Discount Any other holidays or Events برنامج نقاطك يبدأ من هنا Frequency Frequency Frequency Repeated Repeated Repeated

18. Editorial calendar: Google Drive Under This Email Address : [email protected] Social media content calendar: Google Drive Under This Email Address : [email protected] Content library: Google Drive Under This Email Address : [email protected] Resources

19. Welcome to Use Namma International Digital platform Thanks