Social Media Understanding Existing Paradigms and Psychology.pptx

Social Media Understanding Existing Paradigms and Psychology.pptx

1. Social Media Marketing

2. Social Media: Understanding Existing Paradigms and Psychology

3. Social Media Paradigms: User-Centric Content : Platforms like Facebook, Instagram, and Twitter empower users to create and share content, shifting the power from traditional media to individuals. Network Effects: The value of social media platforms increases as more people join, enhancing connectivity and information dissemination.

4. Social Media Paradigms: Real-Time Communication: Instant messaging and live-streaming features facilitate immediate interactions, making news and trends spread rapidly. Algorithm-Driven Engagement: Content visibility and user experience are tailored by algorithms that prioritize engagement, often leading to echo chambers and filter bubbles.

5. Social Media Paradigms: Monetization Models: Free access for users is often subsidized by advertising revenue, with targeted ads based on user data.

6. Social media leverages the following psychological principles to maximize user engagement: Social Validation : Likes, shares, and comments provide social proof and validation, encouraging more content creation. Psychology of Social Media:

7. Fear of Missing Out (FOMO): Continuous updates and notifications keep users engaged to avoid missing important information or trends. Dopamine Feedback Loop: Positive interactions (likes, comments) trigger dopamine release, reinforcing usage and creating addictive behaviors. Psychology of Social Media:

8. Identity and Self-Presentation: Users curate their online personas to reflect desired identities, affecting self-esteem and social interactions. Social Comparison: Exposure to idealized representations of others triggers more engagement. Although, it impact mental health, leading to issues like anxiety and depression . Psychology of Social Media:

9. How Social Media Marketing Differs from Other Forms of Marketing?

10. Traditional Marketing One-Way Communication: Primarily involves broadcasting messages to a broad audience with limited interaction. Medium-Specific Content: Relies on static content like print ads, TV commercials, and billboards.

11. Traditional Marketing Brand-Centric: Focuses on promoting the brand's message rather than building interactive communities. Longer Feedback Loops: Feedback is typically gathered through surveys or market research, leading to slower strategy adjustments. Higher Costs: Often involves significant expenditures on media buying and production.

12. Social Media Marketing Engagement Focused: Unlike traditional marketing, which is often one-way, social media marketing prioritizes two-way interactions with consumers. Content Variety: Utilizes various content types, including posts, stories, videos, live streams, and user-generated content.

13. Social Media Marketing Community Building: Brands create communities around their products or values, fostering loyalty and word-of-mouth promotion. Influencer Collaboration: Leverages influencers to reach target audiences through trusted voices, often resulting in higher engagement rates. Real-Time Feedback: Instant feedback through comments and direct messages allows brands to adjust strategies quickly.

14. Forms of Internet Marketing Search Engine Optimization (SEO): Optimizing website content to rank higher in search engine results, increasing organic traffic. Pay-Per-Click Advertising (PPC): Paying for ads to appear on search engines or websites, with costs based on user clicks.

15. Forms of Internet Marketing Content Marketing: Creating and distributing valuable content to attract and engage a target audience, such as blogs, videos, and infographics. Email Marketing: Sending targeted emails to nurture leads, promote products, and maintain customer relationships.

16. Forms of Internet Marketing Affiliate Marketing: Partnering with affiliates to promote products or services in exchange for a commission on sales. Influencer Marketing: Collaborating with influencers to leverage their reach and credibility for brand promotion.

17. Forms of Internet Marketing Social Media Marketing: Using social media platforms to promote products, engage with customers, and build brand presence. Online PR: Managing a brand's online reputation through press releases, blog mentions, and managing online reviews.

18. Forms of Internet Marketing Video Marketing: Utilizing video content on platforms like YouTube and Vimeo to engage and convert audiences. Mobile Marketing: Targeting users on their mobile devices through SMS, app-based marketing, and mobile-optimized websites.

19. Pseudo Theories Pseudo theories on social media marketing constitute one of the micro-models that contribute towards SMM from an intuitive point of view. We’ll focus on two major Pseudo Theories: The Social graphics framework Social Exchange Theory

20. Pseudo Theories The Social graphics framework

21. Q n A