Social Networking Project

1. How Social Networking Can Be Effective
in Business, Communications,
Government, and Academic Institutions
By: Lauren Ely, Cassidy Killinger, Bianca Rufino, and Jessica Duffy

2. What is Social Networking and Why Did We
Choose It?
Why did we choose it?
Social networking sites like Facebook, MySpace, and Twitter are a popular
phenomenon with our generation
Social Networking
sites offer people new and varied ways to communicate via the Internet
allow people to create their own online page and to construct and display an online
network of contacts, often called ‘friends‘
Users are able to build a network of connections that they can display as a list of
friends
Social networking sites are not limited to messaging, communicating and displaying
networks
Nearly all sites allow users to post photos, video and often music on their profiles and
share them with others

3. Basic Elements
Effects of Social Networking in:
Business
Communications
Government
Academic Institutions

4. Social Networking and Business
A great way for a business to monitor their
popularity in various social networking sites is by
joining these sites themselves
Example: Uprinting(an online printing giant)
Social Networking sites allow them to
promote and check their status in the site
touch base and react with customers, both new and old

5. Social Networking and Business
Social networking sites are also a great place to host or
sponsor events
spread awareness to people on a certain product or service
Social networks can also be used as a benchmark for the
popularity and the social relevance of a product, service
sites usually play host to several comments both good and bad
about the company or the service
It is important for a company to know where they went wrong
and what they are doing well

6. Case Study
Company: Infogroup (the leading provider of data driven and interactive
resources for targeted sales, marketing and research)
creates an unparalleled ability for direct marketers to find, attract,
engage and retain customers
Gives marketers ability to gain valuable, in-depth and unique insight
like never before
"Social media is becoming a vital part to every
business' marketing.” ---Ann Kennedy, Senior Vice President of
Infogroup's Product and Data Innovation

7. Social Networking in
Academic Institutions

8. Social Networking in Academic
Institutions
Today higher education websites
are more than just static pages.
They are strategic assets for
admissions and enrollment,
advancement and fundraising,
brand awareness, disseminating
information such as news and
safety alerts, and, now more than
ever, they are strategic assets for
social networking.
•College students are also heavy users of social
networks, relying on a few key websites to meet their
social networking needs.
•Anderson Analytics estimates that among 18- to 24-
year-olds using social networking, 39% use only
Facebook, 45% use Facebook and one other site, and
12% use Facebook plus two other sites.
•In addition, according to a Noel-Levitz e-
Expectations Class of 2007 report, 61% of students
thought it was a good idea for colleges and
universities to put up social networking sites to
promote their programs, campuses, and students.

9. Social Networking in Academic
Institutions
According to the Web Advantage Survey of 2007,
nearly 77% of college marketers will have engaged
in social networking, blogs, and social media
during 2008.
Social networking via campus websites gives
prospective students and parents a unique forum
for building relationships and learning more
about institutions. It can be a useful means to
cultivate a responsive environment that
encourages enrollment and promotes
streamlined institutional enrollment processes.
Social networking has undoubtedly emerged as a
powerful communications tool and provides
institutions with a new opportunity to better
communicate with students on their own turf.

10. The Effects Social Networking
Has on The United States
Government.

11. Did You Know…?
Fun Facts- about our President and Facebook
Obama was the Internet's first choice for President even
before the polls opened on Nov. 4, and now the blogosphere
is heralding the ascendancy of the first "nerd"
commander-in-chief.
By the time his campaign wrapped up, President Obama
had more than three million friends on Facebook and more
than 975,000 on MySpace.
Since his election into office he has become one of the
hottest trends on the Web.

12. They Will Find You!
Onto a serious matter…
"The government is increasingly monitoring Facebook,
Twitter and other social networking sites for tax
delinquents, copyright infringers and political
protesters.“ - Noel Sheppard
In an informal survey of 14 departments in this
area, officials in half of them said they use social
networking websites such as Facebook and
MySpace in detective work - particularly in
investigations involving young people.

13. According To The Law..
Privacy law was largely created in the pre-Internet age, and new rules
are needed to keep up with the ways people communicate today. Much
of what occurs online, like blog posting, is intended to be an open
declaration to the world, and law enforcement is within its rights to
read and act on what is written. Other kinds of communication,
particularly in a closed network, may come with an expectation of
privacy. If government agents are joining social networks under false
pretenses to spy without a court order, for example, that might be
crossing a line.
What Do You Think?
Will the monitoring of social networking sites by
government agencies produce similar outrage with a
Democrat in the White House?

15. Social Networking in
Communications

16. Social Networking is for Communicating
Social networking sites have changed who we
communicate with, and how we communicate
radically.
Our networks are much larger than they have ever
been, and we have more ways to communicate with
those in them. In the past we had a set of contacts, all
of whom generally knew how to reach us — via
phone, e-mail, or regular mail. Today, thanks in large
part to social media, we have many different levels of
communication

17. Social Networking in Communications

Some argue that social networking sites have improved our
communication, and that they have provided us with a
variety of communication forms which allows us to
communicate more efficiently and effectively. However,
some argue that communication sites such as Facebook,
Twitter, or eBlogger have made communication for our
generation difficult because we do not know how to
communicate verbally it is all through the Internet.

18. HTTP://WWW.YOUTUBE.CO
M/WATCH?V=OZ41-PVBEBG
VIDEO

19. References
Boyer, Tracy. “Why we, as institutions and companies, should friend and tweet.” Innovative
Interactivity II. 10 June 2009. Web. 31 March 2010.
<http://www.innovativeinteractivity.com/2009/06/10/why-we-as-institutions-and-companies-
should-friend-and-tweet/>.
"Cyber Safety Glossary." Child and Student Wellbeing. Department of Education and Children's
Services, 6 July 2009. Web. 31 Mar. 2010.
<http://www.schools.sa.gov.au/speced2/pages/cybersafety/36277/?reFlag=1>.
"The Effects of Social Networking in a Business." Article Base. 16 July 2009. Web. 31 Mar. 2010.
<http://www.articlesbase.com/marketing-articles/the-effects-of-social-networking-in-a-
business-1041358.html>.
Loontjer, Kelly. "Infogroup Offers Direct Marketers Cutting Edge Insight by Combining New Social
Media and Interactive Products and Services with Its Industry Leading Marketing Data Solutions."
Market Watch. 29 Mar. 2010. Web. 31 Mar. 2010. <http://www.marketwatch.com/story/infogroup-
offers-direct-marketers-cutting-edge-insight-by-combining-new-social-media-and-interactive-
products-and-services-with-its-industry-leading-marketing-data-solutions-2010-03-29?
reflink=MW_news_stmp>.
Merker, Lance. “Social Networking and the .edu Experience: It’s Time They Meet.” University
Business Jan. 2009. Web 1 April 2010. < http://www.universitybusiness.com/ViewArticle.aspx?
articleid=1202 >.

20. Reference continued..
"LexisNexis." Business Solutions & Software for Legal, Education and
Government. Web. 31 Mar. 2010.
<http://www.lexisnexis.com/us/lnacademic/search/homesubmitForm.do>.

"The Government Is Monitoring Facebook And Twitter |
NewsBusters.org." NewsBusters.org | Exposing Liberal Media
Bias. Web. 02 Apr. 2010. <http://newsbusters.org/blogs/noel-
sheppard/2009/12/14/government-monitoring-facebook-twitter>.
"Social Networking and Government from Webcontent.gov –
WebContent.gov: Better Websites. Better Government." USA.gov:
The U.S. Government's Official Web Portal. Web. 02 Apr. 2010.
<http://www.usa.gov/webcontent/technology/social_networks.shtml
>.
http://mashable.com/2010/02/08/communication-social-media/