Sony

Online marketing SONY..

1. Mid term : Direct And Online Marketing Made by : Inderpreet Singh Gaba Roll No – M09070034

2. Introduction Multinational conglomerate corporation headquartered in Mintao (Japan); One of leading manufacturers of electronics, video, communications, video game consoles and information technology products for the consumer and proffesional markets ; Sony is among the Worldwide Top 20 Semiconductor Sales Leaders

3. Founded : May 7, 1946 Headquarters : Konan, Minato- ku , Tokyo, Japan Chairman, CEO and President : Howard Stringer Vice Chairman : Ryoji Chubachi Employees : 167,900 (as of March 2010) Sony Corporation

4. Areas of Operation

5. Origin of N ame The name "Sony" was chosen for the brand as a mix of two words. One was the L atin word Sonus which is the root of "sonic" and "sound" and the other was "sonny", a familiar term used in 1950s America to call a boy . Morita pushed for a word that does not exist in any language so that they could claim the word "Sony" as their own . At the time of the change, it was extremely unusual for a Japanese company to use Roman letters instead of kanji to spell its name . Sony Corporation ソニー株式会社 Sony Corporation ソニー株式会社

6. Affiliated Companies (Japan) Sony Bank Inc. Sony Broadband Solutions Corporation Sony Broadcast Media Co., Ltd Sony Chemical & Information Device Corporation Sony Computer Entertainment Inc. Sony Computer Science Laboratories, Inc., Sony Digital Network Applications Inc. Sony Disc & Digital Solutions Inc. Sony EMCS Corporation. Sonny Assurance Sony Manufacturing Systems Corporation Sony Marketing (Japan) Inc. Sony Music Communications Inc. Sony Music Distribution (Japan) Inc. Sony Music Entertainment (Japan) Inc. Sony Energy Device Corporation. Sony Engineering Corporation Sony Enterprise Co., Ltd. Sony Facility Management Corporation Sony Finance International, Inc . Sony Financial Holdings, Inc . Sony Global Solutions Inc . Sony Human Capital Corporation. Sony Institute of Higher Education Shohoku College Sony Life Insurance Co., Ltd. Sony LSI Design Inc .

7. Affiliated Companies (Outside Japan) Sony Americas Holding,Inc Sony Australia Ltd. Sony Benelux B.V. Sony Berlin G.m.b.H. SONY BMG MANAGEMENT CO., LLC Sony BMG Music Entertainment SONY BMG MUSIC ENTERTAINMENT BV Sony Brasil Ltda. Sony Broadband Entertainment Inc. Sony Capital Corporation Sony Computer Entertainment America Inc. Sony Computer Entertainment Europe Limited. Sony de Mexico S.A. de C.V. Sony Deutschland G.m.b.H . Sony Device Technology (Thailand) Co., Ltd. Sony Electronics Asia Pacific Pte Ltd. Sony Electronics Inc. Sony Electronics (Singapore) Pte. Ltd. Sony Korea Corporation Sony Latin America Inc. Sony Magnetic Products Inc. of America Sony Malaysia Sdn . Bhd. Sony Corporation of Hong Kong Ltd. Sony Corporation of Panama, S. A. Sony (China) Limited Sony Corporation of Hong Kong Ltd. Sony Corporation of Panama, S. A. Sony (China) Limited

8. To establish of an ideal factory that stresses a spirit of freedom and open-mindedness, and where engineers with sincere motivation can exercise their technological skills to the highest level. To reconstruct Japan and to elevate the nation's culture through dynamic technological and manufacturing activities; To promptly apply highly advanced technologies which were developed in various sectors during the war to common households; To rapidly commercialize superior technological findings in universities and research institutions that are worthy of application in common households; Purpose of Incorporation

9. To bring radio communications and similar devices into common households and to promote the use of home electric appliances; To actively participate in the reconstruction of war-damaged communications network by providing needed technology; To produce high-quality radios and to provide radio services that are appropriate for the coming new era; To promote the education of science among the general public. Continued..

10. SONY Group Organization

11. Sony’s principal business operations include: Sony Corporation, Sony Pictures Entertainment, Sony Computer Entertainment, Sony BMG Music Entertainment, Sonny Ericsson, Sony Financial Holdings Sony’s B usiness O perations

12. SONY Products

13. Evolution of Famous SONY Products (Television)

14. Evolution of Famous SONY Products (Camera’s)

15. Evolution of Famous SONY Products (Personal Audio)

16. Facts and figures Year ended 2009 Year ended 2008 Source : sony.net

17. Revenue by Business Segment Source : sony.net

18. Number Acquisition date Company Business Country Value (USD) Used as / Integrated with 21 March 2, 2010 Media Molecule Video Game  UK   Sony Computer Entertainment 20 February 10, 2010 iCyt Mission Technology flow cytometers  USA     19 January 28, 2010 Convergent Media Systems Corporation Video Integration  USA     18 July 2, 2008 Gracenote Media Management  USA U$260,000,000   17 September 20, 2007 Bigbig Studios Video Game  UK   Sony Computer Entertainment 16 September 20, 2007 Evolution Studios Video Game  UK   Sony Computer Entertainment 15 May 15, 2007 Sigil Games Online Inc Video Game  USA   Sony Online Entertainment 14 May 30, 2007 Famous Music Music publishing  USA U$370,000,000 Sony/ATV 13 August 23, 2006 Grouper Networks Video On Demand  USA U$65,000,000 Crackle 12 January 25, 2006 Zipper Interactive Video Game  USA   Sony Computer Entertainment List Of Acquisition by SONY Corporation

19. 11 December 7, 2005 Guerrilla Games Video Game  NED   Sony Computer Entertainment 10 September 27, 2002 Aiwa Electronics  JPN   Sony Electronics 9 August 7, 2002 Incognito Entertainment Video Games  USA   Sony Computer Entertainment 8 July 9, 2002 Acuff Rose Music Publishing  USA U$157,000,000 Sony/ATV 7 January 22, 2001 Naughty Dog Video Game  USA   Sony Computer Entertainment 6 ? 2000 Eidetic Games Video Game  USA   Sony Bend 5 May 21, 1993 Psygnosis Limited Video Game  USA   SCE Studio Liverpool 4 September 29, 1989 Guber-Peters Entertainment Company Movies/Television  USA U$200,000,000 Sony Pictures Entertainment 3 September 28, 1989 Columbia Pictures Entertainment Movies/Television  USA U$3,400,000,000 Sony Pictures Entertainment 2 November 19, 1987 CBS Record Group Music  USA U$2,000,000,000 Sony Music Entertainment 1 February 4, 1982 Music Center Incorporated Professional audio  USA N/A Sony Professional Products Contd …

20. Operative Revenue And Income Source: www.annualreports.com

21. ROE and Free Cash Flow Source: www.annualreports.com

22. Capital expenditure and R&D Investment Source: www.annualreports.com

23. SONY’s Tripod for Success

24. Sony Online Marketing

25. Official Website

26. Sony Newsletter

27. Sony has different pages for its diff products. If all the pages likes are summed up it comes out to 10274452 likes by worldwide users of facebook , of which playstaion attracts a huge number of like at facebook . It has launched a new contest wherein the company is inviting people at play station headquarters for a gaming competition. facebook

28. Adwords by Google

29. Social Mention

30. Twingly.com

31. SONY Official Channel on You Tube

32. Featured Video’s on You Tube

33. Sony E-mail Marketing

34. Marketers at Sony Corp., seeking an alternative to tired traditional Internet marketing methods, have found a new way to connect with consumers -- online courses. 2004, Sony launched its first online tutorial, providing tips and information on digital photography, and it has since expanded to four.  Entitled Sony 101, it provides four "campuses" for online visitors: personal computing, home entertainment, digital photography, and business solutions for the small business. Sony's new Internet marketing secret

35. Visitors to the site can enroll in any of the campuses, which typically feature four to five courses each month and include content on a specific topic with an expert in the field.  The content is generic to the industry and generally free of Sony marketing messages, apart from a sidebar that pops up throughout the course offering relevant Sony products. Continued..

36. "We did not want the content to be an infomercial where we were only promoting Sony," said Barbara L. Miller, director of corporate marketing Web services with the Tokyo-based company. "We wanted it to speak to changes in technology and industry-wide Purpose of the Tutorial Promotion

37. The deal will see Sony use Emailvision's Campaign Commander software across its European electronics division, which covers 35 countries and five product divisions. Emailvision's software allows Sony to target its customers through a triggered email cycle, based on when they register their product. A personalised email is sent at timed intervals, such as 30 or 60 days after registration, with specific offers and promotions as well as tips on how to best use the specific registered Sony product. Sony Extends Email Marketing Contract with Emailvision

38. his approach is designed to encourage return visits to Sony's website or stores and to ensure customers are receiving personalised communication. "By targeting existing customers with relevant and personalised information on a regular basis, we have to be sure that we are using the right solutions. "Sony is a great example of where email marketing is helping to maximise such relationships and ensure greater marketing success." Continued..

39. Yadong Luo: Multinational enterprises in emerging markets, Copenhagen Business School Press DK, 2002 www.sony.net www.sony.pl www.sony.com www.annualreports.com Scribd.com Bibliography

40. Thank You