SpatzAI Micro-Conflict Resolution Toolkit - Fairer Teamwork Globally

Workplace conflicts don’t always start with blowups—they begin as tiny spats, snide remarks, or ignored frustrations. SpatzAI is a real-time chat app and team review platform that empowers employees to address micro-conflicts before they escalate

1. Pitch Deck August 2025
spatz.ai [email protected] Based in Ho Chi Minh
What if psychological safety didn’t come from leaders
using consultants or surveys, but from one simple act:
...objecting fairly to unfair feedback?

2. 1. THE PROBLEM
A safe environment should let every team member share freely.
Yet many hold back, not for lack of ideas, but from not knowing
how to fairly address unfair feedback.
“Unfair feedback stops team members from
sharing their bold new ideas.”

3. “Enable teams to directly address unfair feedback,
in the moment.”
Spatz Team Charter
Agreement
Spatz Team
3-Step Chat App
Spatz Team &
AI Review Platform
Spatz AI Team
LLM Data
2. THE SOLUTION
The answer isn’t just paraphrasing “psychological safety.” It’s
giving teams a clear way to handle unfair feedback as it happens.
SpatzAI is a real-time micro-conflict manager, that lets teams:
…fairly object to unfair feedback, in real-time.

4. 3. TRACTION – KPI METRICS & MILESTONES
•MVP of Spatz Chat app completed (Android and iOS)
•Admin dashboard in testing and Slack integration
•Trial agreements pending with the university team for an internal pilot
•300+ LinkedIn followers & early adopter interest from workplace culture experts
“We are almost ready for a pilot test…”

5. 4. The Spatz AI Objective LLM Data
“From behavior to objective data: training LLMs on fairness”
CONFLICT LEVEL OBJECTION LEVEL ACCOUNTABILITY REQUIRED
0. Ripple Verbal Caution (brief pause) Acknowledge Verbally
1. Spat Caution (chat app message) Acknowledge on App
2. Dispute Objection (chat app message) Simple Apology on App
3. Conflict Stop (chat app & team review) Acceptable Apology on App
*The Stop phase triggers the Spatz Team & AI-assisted Review platform
•Tags and categorizes micro-conflict into 4 levels – Ripple, Spat, Dispute, & Conflict
•Measures the time to resolution at any phase (the quicker the better)
•Enables prediction of team success and allows evaluation of fairness across teams
•Generates high-quality behavioral data to train LLMs in:
•Objectivity
•Bias detection.
•Fair reasoning

6. 5. MARKET & TAM
Target Market:
Workplace teams in regulated
industries (tech, healthcare,
education, government),
especially those with diversity,
remote/hybrid models, or
under new psychosocial safety
mandates.
•1.25B knowledge workers globally
•Est. 300M work in team-based
chat platforms
•TAM: USD $10B+ for conflict
resolution & team performance
solutions
TAM (Global)
“In Australia, regulators are now treating psychological
safety as a compliance issue. SpatzAI is built for that shift.”

7. 6. VALUE PROPOSITION & POSITIONING
Positioning:
While existing tools focus on
productivity or HR-level
incident reporting, SpatzAI is
the first app to provide
structured micro-conflict
resolution inside the team
itself, before escalation.
•Real-time, first responder to team
tensions or with manager friction.
•Built-in behavioral accountability.
•Designed to be peer-led, bypassing
traditional top-down hierarchies.
Unique Value:
“The first system that resolves conflict before HR needs to.”

8. 7. GO-TO-MARKET STRATEGY
•Pilot rollout: Start with our own company (Bonzah), then test with
a Sydney university team (August 2025)
•Soft launch: October 1, 2025 – aligned with Safe Work Australia
Month
•Inbound growth: Partner with psychological safety experts, safety
officers, and Slack/Teams consultants
•Content-led marketing: Blog series, case studies, and LinkedIn
thought leadership
“We’re launching right when the world is paying attention
to psychological safety—giving teams a toolkit to achieve it.”

9. 8. BUSINESS / REVENUE MODEL
Freemium model:
•Free tier for small teams
•Pro tier: $4/user/month
•Enterprise tier with
analytics, customization &
HR integrations
•White-label licensing
•Psychosocial compliance
packages
•Data analytics subscription
(anonymized micro-conflict
insights)
Future revenue:
“SpatzAI grows with your team—from 5 people to 5000.”

10. 9. FORECAST 2025/2026
2025 Goals:
•MVP rollout: August
•3 pilot teams running:
Aug–Sept
•Soft launch: Oct 1
•5 paid customers by Dec
•Total revenue: USD
$15,000
•Scale to 250 teams (paid)
•Monthly recurring revenue:
$40,000
•Break-even Q4 2026
2026 Forecasts:
“Clear milestones toward growth and profitability”

11. 10. TEAM PRESENTATION
40+ years refining behavior systems. Built Tripcover and Bonzah,
pioneering insurance models. Led national Quitober social health
campaign. Author of Rethink Perfect and over 1000 blog posts exploring
fairness and objectivity.
Advisors & Developers:
Desmond Sherlock – Founder & Industrial Designer:
•Indian and Vietnamese based dev team (Firebase/AWS/Slack
integrations)
•Ongoing recruitment of behavioral science and H&S experts for
team scaling
“SpatzAI turns team friction into enjoyable
teamwork—spat by resolved spat.”