Stakeholder Analysis project in organisations

stake holder analysis

1. Project Management

2. Guided Tour WHY IS PROJECT BEING DONE? WHAT FOR? WHAT IS THE RESULT? WHO IS PROJECT FOR? WHO WILL BENEFIT (OR NOT)? WHO WILL IT INVOLVE ? GOALS ! WHAT MAKES THE PROJECT A SUCCESS ? WHEN ARE WE FINISHED? WHAT CAN BE MEASURED ? HOW DO I MEASURE SUCCESS? TITLE OF PROJECT – SNAPPY ACRONYM DESCRIPTOR

3. So we have a Slightly Revised Quad Chart TITLE PURPOSE (AIMS/OBJECTIVES) AUDIENCE (DRIVERS / SUPPORTERS / OBSERVERS) DESIRED END RESULT (CRITICAL SUCCESS FACTORS) MEASURES OF SUCCESS (STANDARDS / CRITERIA) WHY IS PROJECT BEING DONE? WHAT FOR? WHAT IS THE RESULT? WHO IS PROJECT FOR? WHO WILL BENEFIT (OR NOT)? WHO WILL IT INVOLVE? GOALS! WHAT MAKES THE PROJECT A SUCCESS? WHEN ARE WE FINISHED? WHAT CAN BE MEASURED? HOW DO I MEASURE SUCCESS? MEASURABLE / UNMEASURABLE QUALITATIVE / QUANTITATIVE

4. Box 2. Audience (Stake holders) Might Include Examples: The organisation the project is for. The stakeholders of where an event maybe held. Charity Commission – License to raise money. Participants in the event Local Council Stakeholders the money is being raised for. Environment Agency Welsh government- literacy standards Health & Safety Executive

5. Box 3. Desired Outcomes or Critical Outcomes for Project Success?

6. Key Question you Should Ask

7. Consider your project: What are the Critical Success Factors Your poject’s Critical Success Factors - are they actually measurable? Are they SMART? Are CRAP ( Correct (and Clear),Relevant, Accurate, &Precise?) Are measures quantitative (using figures) or qualitative? In what way can they be measured? ( how?) Do you have things that are of secondary benefits - underlying things - values, passion, ethics?

8. Quad Chart (with 7 boxes) ETHICS VALUES PASSION WHAT IS THE MOTIVATION? SECONDARY BENEFITS (UNMEASURABLE)

9. It’s often the underlying values, passion and ethics that are ‘what the project is all about’ or that ‘buys people in’ to it.

10. Secondary benefits More of an opportunity for students who weren’t able to access physically Encourage in students to be more creative and innovative skills Students and staff increased digital skills Motivational Factor: Driven by my strong educational ethics to deliver online teaching project as it widens educational opportunities and makes it more accessible for all.

11. Stake Holders Analysis

12. Classifying Stakeholders Stakeholders = persons, groups, or institutions with an interest or interests in a project. A stakeholder may not necessarily be involved/included in the decision making process. (i.e. we are now including audience as part of the stakeholders) Primary stakeholders = those who are ultimately affected and will gain benefit either positively (aka winners or beneficiaries) or negatively (losers). Secondary stakeholders = the intermediaries or possible the Audience

13. Why Carry out a Stakeholder Analysis ? Draws out the interests of stakeholders in relation to the problems which the project is seeking to address.  Identifies conflicts of interest and potential conflict. VERY important! – Need & Want !  Identifies viability and impact other than in pure financial terms (includes social not just economic factors). VERY important; but often ignored.  Helps provide an overall picture  Helps identify relationships between different stakeholders - helps possible coalition .

14. Stakeholders Establishing and Identifying who your stakeholders & audience are. U ser C ustomer or Client C onsumer A udience S upporter S upplier D river O ther

15. Audience – Why Bother Identifying Who our Audience is?

16. Need and Want We (and the various members of the audience and stakeholders) might want our project to do many things. These things are almost certainly not the same as what we need our project to do. Link with the Quad chart You might not be able to satisfy everyone.

17. Tools and Techniques Categorising your Audience Internal - within the department or organisation. Upper management Project team Groups who might be included e.g. Finance Groups or individuals with specific knowledge or interest

18. Tools and Techniques Categorising your Audience External – outside of the department or organisation Clients or customers Regulatory agencies Suppliers and subcontractors The public Specific ones to your project

19. Categorising your Audience Drivers – those who have a say in defining the result your project is to achieve. Supporters – those who help you perform your project. This includes doers and those that authorise resources. (people in Finance?). Observers – those that are interested in the activities and results of the project, but do not actually have a say in the objectives or how it is done.

20. Project Champion Person in a high position in the organisation who strongly supports the project. Very important to have one if at all possible. Likely to be, but not always, your line manager

21. Finding a Project Champion They must have: Sufficient power and authority to resolve conflicts over resources, schedules and technical issues, Keen interest in the results your project will produce A willingness to have their name cited as a strong supporter of your project

22. When to Involve Them Drivers – highest involvement at the conception definition and evaluation stages. Supporters – moderate involvement at the conception stage. Higher involvement during the rest of the project. Unless supporters are involved in trying to generate income for the project in which case they need high involvement during early stages. Observers – minimal involvement during the whole the project? Possibly; it depends on your project.

23. How to Involve your Audience ?

24. In terms of your project begin to -Categorise Your Audience Categorise audience as internal or external Categorise audience as a driver , supporter or observer Is there a clear project champion ?

25. Tool & Technique STAKEHOLDER ANALYSIS Remember-   The identification of a project's key stakeholders is essential, also an assessment of their interests and the ways in which these interests affect the project and its viability is of crucial interest to you .

26. STAKEHOLDER ANALYSIS - HOW TO Identify risks and assumptions which will affect the project's success. What do we assume each stakeholder's response is if the project is successful or not? Stakeholders perspective – how are they involved in the project, what are they offering , then identify what action do we need to take in order to keep them involved/ informed

27. Example - Stakeholder Analysis table Stakeholder What’s their Perspective or Viewpoint? What’s the Likely Impact on Your Project?

28. Example - Stakeholder Analysis table stakeholder Importance influence Customers Community Very Important Low High Low

29. BUT The importance, & influence of a stakeholder can vary over the duration of the project. How do you prioritise yet take account of this? Depends on the length of your project. For long projects you may need to do a stakeholder analysis for each of the project’s different stages. Or you could average it out?

30. You can at this stage also use the term Audience rather than Stakeholder Using ‘Audience’ might allow us to involve more people. It allows us to look at people/parties who are affected by/impacted by our project AND those who may not be affected by it……but may be interested in it.

31. Priority Stakeholders Stake holders perspective Action High Staff (Drivers/ Internal) Delivering weekly online classes and providing one to one support to students Provide online training, resources and line management support to deliver classes High Students (Drivers/ External) Engaging, participating and contributing to weekly classes and working towards completion of the modules by submitting assessments Provide support, resources and encouragement to complete the course/ modules How are they involved in the project, what are they offering, then identify what action do we need to take in order to keep them involved/ informed Assess each stakeholder's importance and their relative power/influence