STARBUCKS CASE STUDY LPU BUSINNESSINTELLIGENCE.pptx

STARBUCKS IS A GLOBAL COFFEE COMPANY WITH A RICH HISTORY AND CULTURE.

1. LOVELY PROFESSIONAL UNIVERSITY Mittal School of Business   Name of the faculty member: Punny Course Code: MGN343 Course Title: Business Intelligence Submitted to Punny Sood Submitted BY Surabhi Reg no. 12209070

2. Starbucks Starbucks Corporation, founded in 1971 in Seattle, Washington, is a global coffeehouse chain known for its high-quality coffee and innovative beverage offerings. Initially starting as a single store selling premium coffee beans and equipment, Starbucks has evolved into one of the world’s largest coffeehouse chains with over 30,000 stores worldwide .

3. T he business environmental factors affecting the Starbucks  

4. strategy starbucks is taking in terms of marketing/ growth/ environment

5. STRATEGY

6. H ow starbuck can take additional data or use existing data differently

7. Starbuck main products and style of BI and discuss the main tools used

8. Style of Business Intelligence (BI) at Starbucks

9. Main Decision Support Systems (DSS) Tools Used by Starbucks

10. Main Products of Starbucks

11. Main Products of Starbucks

12. H ow Starbucks uses its software and applications for decision-making

13. Decision Support Software Tableau