Starbucks PPt

Starbuck is the best band in over world.

1. TOPIC : STARBUCKS

2. CONTENT INTRODUCTION HISTORY OF THE COMPANY LEADERSHIP VISION AND MISSION STRATEGY S.W.O.T 5 “P” OF MARKETING CONCLUSION

3. INTRODUCTION Starbucks is an American coffee company and coffee house chain. It was founded in Seattle, Washington in 1971. Starbucks is known as the most famous coffee in around the world. It is a successful company in selling coffee and it has been attractive many people.

4. HISTORY The first Starbucks store opened in Seattle's Pike Place Market in 1971. In 1981,Howard Schultz, recognized a great opportunity and began working with the founder Jerry Baldwin. Schultz wanted to bring the Italian café culture to the United States. Selling espresso by the cup was the first test.

5. HISTORY Schultz left Baldwin to open his own and raised money from investors to purchase the Italian Coffee House Giornale. The company experienced rapid growth going public in 1992, and growing tenfold by 1997, with locations around the United States, Japan and Singapore. The company grew to be the largest roaster in Washington with multiple locations until the early 1980’s.

6. Horward Schultz’s leadership style is transformational leadership and democratic leadership . He uses democratic leadership style to defining as leadership, which allows the exercise of free opinion and input of employees to the leader. And he uses transformational leadership style to defining as simply leadership build advancement of higher level of moral and motivation . LEADERSHIP

7. LEADERSHIP And he uses transformational leadership style to defining as simply leadership build advancement of higher level of moral and motivation. Horward Schultz styles to motivation and inspiration his employees.

8. VISION Being a premier purveyor means that Starbucks Coffee wants to achieve leadership in providing its products, especially coffee of the best quality. Analysts and critics point out that coffee from McDonald’s or Dunkin Donuts may be better than Starbucks coffee in some aspects. These principles include ethical conduct and a warm culture.

9. MISSION Starbucks Coffee inspires and nurtures the human spirit starting with its employees. At Starbucks, employees’ and customers’ first names are used. The one (person cup and neighbor) at a time component of the mission statement show that the firm ensures meaningful impact on every employee and customer.

10. STRATEGY (Business Strategy) Starbucks has implemented a product differentiation strategy to attract customer their competitors. They know they can count on genuine service, an inviting atmosphere and they pride themselves on their coffeehouse atmosphere.

11. STRATEGY (Marketing S trategy) Today, due to implementation the successful of their market strategy, they are the leading competitors within the coffee and snack-shop industry. An area entirely in order creates convenience for consumers with shorter lines and potentially bringing in more traffic within the area .

12. S.W.O.T STRENGTHS WEAKNESSES OPPORTUNITIES THREATS

13. STRENGTHS International knows Efficiency and effectiveness High quality of product Starbucks experience . High accessibility Strong relationship Starbuck Global Responsibility strategy.

14. WEAKNESSES Dependent on relationship Health effect Natural disasters Region or global health

15. OPPORTUNITITES Expansion retail Launch new products Scope for international growth Using of technology

16. THREATS Supply and price of coffee Large number of competitor Economic conditions

17. 5 “P” OF MARKETING: PRODUCTS PRICE PLACE PROMOTION PEOPLE

18. DRINKS Espresso Starbucks Latte Starbucks Mocha Starbucks Cappuccino Tazo teas PRODUCTS FRESH FOODS Salad Sandwiches Yogurt parfaits Fruit cups Muffins MERCHANDISE Mugs Tea-brewing equipment Accessories Packaged goods Gifts Books

19. PRICE On September 22, 2010 Starbucks announced to raising the prices. Starbucks expects to maintain or lower the price of some most popular beverages. Unlike the coffee, tea prices are not based on the size.

20. PLACES The Coffee Holding Company is located in New York. Starbucks has branches in many country like Singapore, Canada, Japan, Australia, Argentina and other. Starbucks Coffees and teas were available in approximately 39,000 grocery and warehouse club stores, 33,000 in US and 5,500 in international markets. Coffees and tea branded products sold worldwide.

21. PROMOTION Starbucks started a community website, the Starbucks idea, designed to collect suggestions and feedback from the customers. Starbucks reward program allows members to earn a free drink after every 15 purchases The company has create a “community atmosphere” among premium coffee lover. In 2001 Starbucks introduced the Starbucks card.

22. PEOPLE Customer Meet your customers where they want to be met Think mobile, mobile, mobile!   Focus on personalization Employee Free Tuition Free Starbucks Stock Free coffee

23. CONCLUSION

24. Thank you for pay attention Do you have any question????