Stark Industries Marketing Plan (1).pptx

Iron man

1. Marketing Plan

2. Table of Contents Executive Summary SWOT Analysis Industry Overview Marketing Objectives Target Markets The 4 Ps Promotion Plan Mock Up Ad Measurement Plan

3. Abstract : S tark Industries aims to push technological boundaries with the E.D.I.T.H. glasses, providing users with unprecedented capabilities Executive Summary Vision Statement : To empower individuals with control, security and information through wearable technology to make a more connected world Mission Statement : Stark Industries strives to create cutting-edge technology like the E.D.I.T.H. glasses that redefine the use of technology in ones daily life

4. Strengths : SWOT Analysis Strong brand recognition Technological Innovation Established global presence 1 2 Weaknesses : Potential misuse of E.D.I.T.H. glasses Public perception challenges due to past weapons manufacturing 3 Opportunities : Clean energy solutions Collaborations and Partnerships 4 Threats : Security and ethics concern Competitive Products

5. Competition : Hammer Industries: Engages in corporate espionage Main competitor of Stark Industries Mainly military defense products Hydra : Under Shadow companies Little to no publicity Mainly military defense products Industry Overview Stark Industries is at the forefront of the technology industry with its civilian applications and defense products for the military. The E.D.I.T.H. glasses represent a leap forward in augmented reality. Market Research : After conducting research there is no apparent technology similar to the E.D.I.T.H. glasses, making it the first of its kind in the market

6. Marketing Objectives Establish E.D.I.T.H. as premier augmented reality device : With no other prominent augmented reality devices we hope to catapult E.D.I.T.H. to the top of the industry Increase Market Share : Increasing the market share in the wearable technology sector with more products similar to the E.D.I.T.H. glasses Improve public standing: Improve upon public perception with excellent customer service and a focus on wearable technology opposed to military technology

7. Target Markets : Everyday Users : Those who are interested in a seamless blend of technology incorporated into their daily life Tech Enthusiasts : Early adopters of new technology that are seeking the new cutting edge gadgets Security Professionals: Individuals prioritizing advanced security features will be able to use the features of E.D.I.T.H.

8. Product : The 4 Ps E.D.I.T.H. glasses with augmented reality, real time info and security features 1 2 Price : Competitive pricing with tiered packages for different needs Starting price at $3,499 for base model 3 Place/ Distribution : Launch through Stark Industries online platforms and form partnerships with retail stores 4 Promotion : Utilize social media and influencers to do advertising Partner with other companies and tech influencers to amplify brand visibility

9. Promotion Plan Year 1 : Establish active social media accounts where new information about products is displayed and a user friendly website where feedback is welcomed from users Host events to display the capabilities of E.D.I.T.H. globally Year 2 : Collaborate with tech influencers and celebrities to get reviews of products and launch advertisements Partner with organizations to bring software used in E.D.I.T.H. to other existing products

10. Mock Up Ad

11. Measurement Plan User Engagement: Monitor social media accounts for mentions and reviews Monitor website for user interactions Sales Tracking : Track sales data and market share in the wearable tech sector After year 1 develop a forecast to avoid any delays in production Customer Feedback : Conduct surveys on website about E.D.I.T.H. glasses Gather feedback to refine and enhance the E.D.I.T.H. user experiences

12. THANK YOU