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1. TYPE OF
DIGITAL
MARKETING
www.gicseh.com/diploma-in-digital-marketing-and-web-development.php

2. Search Engine
Optimization
(SEO)
SEO involves optimizing a website to rank higher on
search engines like Google. The goal is to increase
organic (non-paid) traffic to the website by improving
visibility in search engine results pages (SERPs). SEO
includes keyword research, on-page optimization
(content, titles, and metadata), off-page optimization
(backlinking), and technical optimization (site speed,
mobile-friendliness, etc.). SEO is crucial for long-term
growth, as it drives traffic from users who are actively
searching for relevant information.
www.gicseh.com/diploma-in-digital-marketing-and-web-development.php

3. Search Engine
Marketing
(SEM)
SEM involves using paid advertising to appear in
search engine results. It often refers to pay-per-click
(PPC) campaigns like Google Ads. Unlike SEO, where
traffic is earned, SEM allows you to pay for immediate
visibility. Ads appear at the top or bottom of the
search results page when users search for specific
keywords. Advertisers bid on keywords, and they pay
when someone clicks on their ad. SEM can deliver
quick results, making it ideal for businesses looking to
gain traffic rapidly.
www.gicseh.com/diploma-in-digital-marketing-and-web-development.php

4. Content
Marketing
Content marketing focuses on creating and distributing
valuable, relevant, and consistent content to attract and
engage a target audience. Content can take various forms,
such as blogs, articles, videos, podcasts, infographics, and
eBooks. The key to successful content marketing is
delivering content that addresses the audience's needs or
interests. High-quality content can drive website traffic,
improve SEO rankings, and position a brand as an industry
authority. Additionally, content marketing is often used for
lead generation and customer retention.
www.gicseh.com/diploma-in-digital-marketing-and-web-development.php

5. Email
Marketing
Email marketing remains one of the most effective
forms of digital marketing for nurturing relationships
and driving conversions. It involves sending targeted
messages to individuals who have subscribed to your
email list. These emails can be promotional,
informational, or transactional. Personalization and
segmentation are key to successful email campaigns.
Regularly engaging with your audience through
newsletters, offers, or updates helps keep your brand
top-of-mind, ultimately driving conversions and
customer loyalty.
www.gicseh.com/diploma-in-digital-marketing-and-web-development.php

6. Pay-Per-Click
Advertising
(PPC)
PPC is a form of online advertising where
advertisers pay a fee each time someone clicks on
their ad. It's commonly used in search engine
marketing (like Google Ads) but can also apply to
social media platforms, display networks, and
YouTube ads. PPC allows businesses to buy traffic
rather than earning it organically, making it a faster
way to drive traffic and leads. Advertisers can set
daily budgets, bid for ad placement, and control
who sees their ads based on demographics,
location, and interests.
www.gicseh.com/diploma-in-digital-marketing-and-web-development.php

7. Influencer
Marketing
Influencer marketing leverages individuals with a
large following or authority in a particular niche
to promote products or services. Brands
collaborate with influencers, who endorse their
products to their audience through social media
posts, blogs, or videos. Influencers provide a
personal touch, making their promotions feel
more authentic and trustworthy. This type of
marketing is especially popular in industries like
beauty, fashion, fitness, and lifestyle.
www.gicseh.com/diploma-in-digital-marketing-and-web-development.php

8. Content
Marketing
Content marketing focuses on creating and distributing
valuable, relevant, and consistent content to attract and
engage a target audience. Content can take various
forms, such as blogs, articles, videos, podcasts,
infographics, and eBooks. The key to successful content
marketing is delivering content that addresses the
audience's needs or interests. High-quality content can
drive website traffic, improve SEO rankings, and position
a brand as an industry authority. Additionally, content
marketing is often used for lead generation and
customer retention.
www.gicseh.com/diploma-in-digital-marketing-and-web-development.php

9. WHY CHOOSE GICSEH
INSTITUTE FOR DIGITAL
MARKETING COURSE ?
Choosing GICSEH Institute for a digital marketing course
offers numerous advantages. The institute provides
comprehensive, up-to-date curriculum designed by
industry experts, ensuring you learn the latest trends and
techniques in digital marketing. GICSEH focuses on
practical, hands-on training with real-world projects,
helping students gain practical experience. Their
experienced instructors guide you through each module,
from SEO and PPC to content marketing and analytics.
Additionally, GICSEH offers personalized support, career
counseling, and placement assistance to help students
successfully transition into digital marketing roles. With
flexible learning options and affordable fees, it's an
excellent choice for aspiring digital marketers.
www.gicseh.com/diploma-in-digital-marketing-and-web-development.php

10. THANK
YOU
[phone]
[email protected]
www.gicseh.com/
@Gicseh

11. DIGITAL MARKETINGDIGITAL MARKETINGWardiere Inc.
ContentContent
MarketingMarketing Importance of content marketing in
digital strategy.
Creating high-quality and engaging
content.
Creating high-quality and engaging
content.