Storytelling for Technical Talks: Building Influence with Stakeholders

Why is that when we present facts alone, we can be met with resistance? Is there another way to influence important stakeholders when it matters most? We discuss how storytelling in technical talks, when done right, can make your ideas more memorable and influential.

1. Storytelling in Tech Matt Vassar June 27, 2024 COM 88: High-Impact Tech Talk Stanford Continuing Studies Program

2. Semmelweiss had compelling data… Intervention Doctors Midwives

3. How we process facts:

4. Make your ideas 12.5x as sticky

5. …and 102x as likely to persuade

6. C A R ontext ction esult

7. Image credit:1930585 Soni [ link ] Look to the One

8. Consider Your Audience

9. SIMPLIFY VAs + Organization

10. We Must Partner with Sparrows!

11. Structure Body Introduction Conclusion Thesis Point 1 Point 2 Point 3 Preview Review Hook Finale Organic Transitions

12. SIMPLIFY VAs + Organization Vocabulary Number

13. SIMPLIFY VAs + Organization Vocabulary Number