Strategic Planning Service SEO and PPC.pdf

BrandPublic offers a comprehensive Strategic Planning Service specifically tailored for Search Engine Optimization (SEO). This service is designed to enhance your online visibility and search engine rankings through meticulous planning and targeted strategies.

Our approach involves:

Keyword Research and Analysis: Identifying the most relevant and high-traffic keywords for your industry.
Competitor Analysis: Understanding your competitors' strengths and weaknesses in SEO to position your brand more effectively.
Content Strategy: Developing a robust content plan that aligns with your SEO goals, including blog posts, articles, and other valuable content that attracts and engages your target audience.
On-Page Optimization: Ensuring that your website is optimized for search engines, including meta tags, headers, and internal linking structures.
Off-Page Optimization: Building high-quality backlinks and leveraging social media signals to boost your website's authority.
Technical SEO: Addressing technical aspects such as site speed, mobile-friendliness, and proper indexing to ensure your website meets the latest SEO standards.
Monitoring and Reporting: Providing regular reports and analysis to track your SEO progress and adjust strategies as needed.
By leveraging BrandPublic's expertise in SEO, you can achieve a stronger online presence, attract more organic traffic, and ultimately drive more conversions and growth for your business.

1. Gameplan for
NORTHSTAR BUS LINES, LLC
Strategic Planning & Development BrandPublic

GAMEPLAN OVERVIEW
• Search Marketing Opportunities: Expand # of
keywords/traffic, or increase keyword intent.

2. • SEO Opportunities available (longterm, gradual
results)
• Rank for top sales keywords
• Build traffic to the site
• Facebook Ad Opportunities
• Review audience positioning
• Narrow down ads and conversions
• Review ad opportunities
• Review competitors
• Re-target companies and/or email lists
• A/B test

3. Depending on the limitations of your CMS platform, some issues that are occurring on your
site may or may not be able to be directly resolved. However, understanding how Google
These are issues that are direct impacting your website and ability to acquire more sales.
Fixing the problems, is imperative to the success of your business. Not only that, but they
should be fixed in a way that introduces a higher level of audience target and keyword
relevance to your website.

4. determines the rankings of a site, and how your audience will react to your content allows
us to work out the best way to handle each issue affecting your webpages.

6. SUGGESTIONS
Achieving a high conversion rate and a 100% SEMRush score (or as close as possible) for your
site is the first goal. This needs to be the first priority for your campaign to allow your
audience and Google to better read the website. The fact that the score is very low
indicates that these issues are currently affecting the potential for your business to show up
at the top of search results for high volume keywords, and also for your audience to be
attracted to your site.

8. SUGGESTIONS

9. SUGGESTIONS

10. How We Develop Your Marketing Funnel

11. SUGGESTIONS

12. Regulated Content Marketing Pipeline

Our content creation process has been trusted by over 1000 clients and is proven to
develop residual traffic to your website over a long duration. Every piece of contents
serves a purpose as we carefully craft each piece with your branded toned, SEO, and
content structure.
Confidential and Proprietary
SEO Research Topic Research Content Creation QA Final SEO Posting
SMM
Syndication
Indexing
Link -
building

14. SUGGESTIONS

16. SUGGESTIONS

17. Multi-Channel Marketing Approach

Our marketing team will utilize appropriate digital marketing channels with an
integrated, iterative and data-driven methodology. We provide left-brain/right-
brain thinking for complex campaigns--merging the art and science of web strategy.
Confidential and Proprietary
Target
e Main Sit
SMM
Soci al SEO
Searc h Content
Educatio n PPC
Conversio n

18. Track Leads and Understand What Your
Campaign is Doing to BOOST LEADS!
u We help you improve your lead conversion rate and sales-qualified conversion rate.
We improve conversion rates from inbound marketing sources, allowing clients to
migrate away from costly and ineffective lead
sources.
u Build traction with pilot campaigns
u Cut wasteful efforts
u Optimize and iterate to maximize lead
quality
u Scale successful efforts
u Drive short and long term planning and
strategy

19. Ongoing Discount Package – Save $HUNDREDS EVERY Month

20. Pricing is based on managing one project and one platform. There is a 4% management fee for any additional
ad budget greater than $20,000.
Ongoing Discount Package – Save $HUNDREDS EVERY Month

22. We work with industry leaders and have

23. the experience to guide you to success!