Strategies of bmw

Its a presentation on strategies followed by BMW in different phase es and departments in the organisation.
Data collected from secondary sources (like websites,thesis,and reports) for this PPT

1. STUDY ON STRATEGIES AND EPRG FRMAEWORK ON ALEKH NIRANJAN SAHU

2. Bayerische Motoren Werke AG commonly known as BMW (founded in 1916.) MISSION   “The BMW Group is the world’s leading provider of premium products and premium services for individual mobility”. Tagline  “The Ultimate driving Machine”. VISION TO BE THE MOST SUCCESFUL PREMIUM MANUFATURER IN THE INDUSTRY

3. BUSINESS STRATEGY This Photo by Unknown Author is licensed under CC BY

4. Marketing strategy Promote brand ,ads that link to the BMW website appear on top when specific keywords are typed Press release , third party media coverage,extension to social network Promotion of core brand value , technology , performance,quality , interaction among viewers Appeal to the players ,enhance awareness,influence players

5. PRODUCTS

6. BMW RR,MINI, GINA

7. PLACE

8. PLANT LOCATION OF BMW US (GREER) THAILAND UUUUU INDIA(CHENNAI) SOUTH AFRICA 23 PRODUCTION AND ASSEMBLY PLANT IN 13 COUNTRIES GERMANY RUSSIA EGYPT MALAYSIA

9. MARKETING STRATEGY

10. BMW- i Series

11. BMW’S PROMOTIONAL STRATEGY Focus on differentiation strategy based on being :

12. PROMOTION STRATEGY

13. FINANCIAL STRATEGY Plan to launch I-Next in 2021 Increase in production of profitable SUV to cover losses rapidly Aims to sell morethan 2Lkhs. BMW bikes and scooter. Recapturing the luxury crown More investment in i -Series Company with its strong portfolio will continue to grow profitably and successfully. More investment in R&D. Unveil of 40 new vehicle including X2 compact SUV & X7 crossover Low key Approach

14. HR STRATEGY OF BMW The main goal of HRM in BMW is to make people more productive & creative for long term standing with them

15. HR STRATEGY

16. OPERATION STRATEGY As its mission to be a leading premium product provider for individual’s mobility Operating strategy of BMW has four important pillars . BMW has focus on all operation management area like Supply chain mgt ., production,distribution Etc….

17. Distribution strategy in the Marketing strategy of BMW

18. EPRG FRAMEWORK

19. POLYCENTRIC APPROACH

20. GEOCENTRIC APPROACH

21. OUTCOME

22. Recommendations

23. THANK YOU

24. https://www.ukessays.com/essays/marketing/marketing-strategy-and-pricing-strategy-of-bmw-marketing-essay.php https://www.ukessays.com/essays/business/examining-roles-and-responsibilities-human-resources-in-bmw-business-essay.php https://www.ukessays.com/essays/marketing/the-corporate-strategies-and-objectives-of-bmw-marketing-essay.php http://brandchannel.com/2017/03/21/bmw-40-vehicles-032117/

25. Competitive advantage in the Marketing strategy of BMW Continuous process improvement & technological advancement in its R&D is the core of the competitive advantage of BMW. BMW known for its quality, reliability & superior customer service support. BMW has adopted policy of customer service growth driver as an underlying principle to grow its market. It is Present in 150+ countries around the world, Europe & North America is the market from where 65% of its sales come from but with the advent of growing developing nations like Asian markets, company started focusing on these markets aggressively to drive the future sales. It has a Strong product portfolio from BMW M –Convertible, BMW – 3 & 5 series – sedan, touring to BMW X3 /X5 –SUV and have strong presence in every segment.  

26. CORPORATE STRATEGY Corporate level strategy Stability Strategies Expansion Strategy Retrenchment Strategies Combination Strategies No change strategies Pause/proceed with caution strategy Profit Strategy Concentration Integration Diversification Internationalization Digitalization Turnaround Divestment Liquidation Simultaneous Sequential Combination of Both