study_id132229_shein.pdf company data and statistics

the data included has graphical metrics measuring the growth Shein has experienced and enjoyed over the years following coved19

1. COMPANIES & PRODUCTS
Shein

2. Table of Contents
1
01 Overview
03Estimated annual revenue of Shein 2016-2022
04Highest valued unicorn companies worldwide 2023
05Highest valued e-commerce startup companies globally 2023
06Merchants where global shoppers made their latest cross-border purchase 2023
07Estimated global GMV of Shein.com 2018-2022
08Highest valued e-commerce startup companies in China 2022
02 Competitors
10Top fashion online stores worldwide in 2022, by net sales
11Top fashion online stores in the U.S. in 2023
12Unique visitors to Amazon, Temu, Shein, and AliExpress in the U.S. 2022-2023
13Fast fashion market and Shein quarterly sales growth in the U.S. Q2 2020-Q2 2023
14Market share of the leading fast fashion companies U.S. 2022-2022
03 Online traffic
16Leading fashion and apparel websites worldwide 2023, based on visit share
17Monthly web traffic to shein.com in 2023
18Share of global Shein website visitors 2023, by age
19Share of global Shein website visitors 2023, by gender
20Fastest growing e-commerce websites worldwide 2022
04 Mobile usage
22Most downloaded shopping apps worldwide 2023
23Most downloaded shopping apps in the U.S. 2023
24Most downloaded shopping apps in the UK 2023
25Countries with most Shein app downloads 2023
26Global downloads of SHEIN shopping app 2015-2024
27Shein app monthly downloads in Brazil 2019-2023, by device
28Shein app: monthly downloads in the U.S. 2017-2024, by device
29Leading shopping apps for Gen Z in the U.S. 2023
30Leading shopping apps for millennials in the U.S. 2023
05 Brand awareness
32SHEIN brand profile in the United States 2023
33SHEIN brand profile in the UK 2023
34SHEIN brand profile in Germany 2023
35Shein brand profile in Brazil 2023
36SHEIN brand power according to BrandZ 2020-2022

3. Overview
CHAPTER 01

4. Description: Estimations revealed that the fast fashion giant Shein generated an annual revenue of 22.7 billion U.S. dollars in 2022. This is a significant increase since 2016, when the company supposedly reached a revenue of 610 million U.S. dollars. Read more
Note(s): Worldwide; 2016 to 2022
Source(s): Business of Apps; Daxue Consulting; Forbes
Revenue in billion U.S. dollars
2016 2017 2018 2019 2020 2021 2022
0
5
10
15
20
25
0.61
1.55
1.99
3.15
9.81
15.7
22.7
3
Estimated annual revenue of Shein from 2016 to 2022 (in billion U.S.
dollars)
Estimated annual revenue of Shein 2016-2022

5. Description: As of April 2023, ByteDance, the Chinese tech company which owns TikTok, was valued at about 200 billion U.S. dollars, which made it the highest valued unicorn globally. A unicorn is a privately held company with a market valuation of one billion U.S.
dollars or more. As of 2021, there were over 590 unicorns globally, with the majority based in the United States and China. Read more
Note(s): Worldwide; April 2023
Source(s): Hurun Research Institute
0 50 100 150 200 250
ByteDance (China)
SpaceX (U.S.)
ANT Group (China)
Shein (China)
Stripe (U.S.)
WeBank (China)
Databricks (U.S.)
Telegram (UAE)
Revolut (UK)
Cainiao (China)
200
137
120
65
50
33
31
30
28
27
Valuation in billion U.S. dollars
Company (HQ country)
4
Leading unicorns worldwide as of April 2023 (in billion U.S. dollars)
Highest valued unicorn companies worldwide 2023

6. Description: Six out of the ten most valued e-commerce and direct-to-consumer unicorns worldwide are Chinese businesses. SHEIN, a Chinese fashion e-commerce platform headquartered in Singapore, is the e-commerce startup with the highest valuation worldwide,
at no less than 66 billion U.S. dollars as of December 2023. SHEIN overtook Xiaohongshu, also known as "Red" or "Little Red Book", a social e-commerce platform headquartered in Shanghai, which was the most valued e-commerce [...] Read more
Note(s): Worldwide; December 2023
Source(s): CB Insights
0 10 20 30 40 50 60 70
SHEIN (Singapore)
Fanatics (U.S.)
Yuanfudao (China)
Gopuff (U.S.
Yuanqi Senlin (China)
Faire (U.S.)
JUUL Labs (U.S.)
Xingsheng Selected (China)
BYJU's (India)
Chehaoduo (China)
Thrasio (U.S.)
HEYTEA (China)
OYO Rooms (India)
Getir (Turkey)
Swiggy (India)
66
31
15.5
15
15
12.59
12
12
11.5
10
10
9.28
9
8.8
8
Valuation in billion U.S. dollars
Company (HQ country)
5
Highest-valued e-commerce and direct-to-consumer unicorns worldwide
as of December 2023 (in billion U.S. dollars)
Highest valued e-commerce startup companies globally 2023

7. Description: According to a survey conducted in September 2023, a total 24 percent of online shoppers surveyed in 41 countries made their most recent cross-border purchase via Amazon. Alibaba/AliExpress came in second, as 16 percent of e-commerce users placed
their latest order from abroad there. Read more
Note(s): Worldwide; September 2023; 32,510 respondents in 41 countries*; * Australia, Austria, Belgium, Brazil, Canada, Chile, China, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, [...] Read more
Source(s): Dynata; IPC
Amazon 24%
Alibaba/AliExpress 16%
Shein 9%Temu 7%
eBay 7%
Wish 3%
Zalando 2%
Other 31%
6
Online retailers from which global shoppers made their most recent cross-
border purchase in 2023
Merchants where global shoppers made their latest cross-border purchase 2023

8. Description: In 2021, the online fashion retailer Shein was estimated to generate a GMV of exceeding 20 billion U.S. dollars, soaring from only 1.35 billion U.S. dollars in 2018. Founded in 2008 in Nanjing, China, Shein is one of the world's largest online fashion retailers
and a leading unicorn. Read more
Note(s): China; 2018 to H1 2022
Source(s): 36Kr
Estimated GMV in billion U.S. dollars
2018 2019 2020 2021 H1 2022
0
5
10
15
20
25
1.35
4.45
10
20
16
7
Estimated gross merchandise value of Shein globally from 2018 to 1st half
of 2022 (in billion U.S. dollars)
Estimated global GMV of Shein.com 2018-2022

9. Description: SHEIN, an online fashion platform founded in Nanjing in 2008, is the highest valued e-commerce and direct-to-consumer unicorn in China. As of October 2022, the company's value was estimated at 100 billion U.S. dollars. Along with Xiaohongshu,
Xingsheng Selected, and Chehaoduo, they are the only Chinese e-commerce startups that have achieved 'decacorn' status, i.e. unicorns worth 10 billion dollars or more. Read more
Note(s): China; October 2022
Source(s): CB Insights
0 20 40 60 80 100 120
SHEIN
Xiaohongshu
Xingsheng Selected
Chehaoduo
Ziroom
Lianjia
Miaoshou Doctor
SouChe Holdings
Tubatu.com
HuiMin
100
20
12
10
6.6
5.77
4.25
3
2
2
Valuation in billion U.S. dollars
8
Most valued e-commerce and direct-to-consumer unicorns in China as of
October 2022 (in billion U.S. dollars)
Highest valued e-commerce startup companies in China 2022

10. Competitors
CHAPTER 02

11. Description: In 2022, jd.com was the leading online fashion store worldwide, totalling over 36 billion U.S. dollars in e-commerce net sales. Ranked second was the fast-fashion site shein.com, which generated 11.5 billion U.S. dollars in sales. Shein was followed closely
by vip.com with 11.4 billion U.S. dollars in net sales. Read more
Note(s): Worldwide; 2022
Source(s): ecommerceDB.com
0 5,000 10,000 15,000 20,000 25,000 30,000 35,000 40,000
jd.com
shein.com
vip.com
walmart.com
nike.com
36,026
11,508
11,464
9,955
9,707
E-commerce revenue in million U.S. dollar
10
Leading online stores worldwide in the fashion segment in 2022, by e-
commerce net sales (in million U.S. dollars)
Top fashion online stores worldwide in 2022, by net sales

12. Description: Walmart.com is leading the fashion e-commerce market in the U.S. in 2023, with e-commerce net sales of 11 million U.S. dollars generated in the country. Walmart was followed by amazon.com with 8.9 million, and third place is taken by shein.com with
net sales of 8.1 million U.S. dollars. Read more
Note(s): 2023
Source(s): ecommerceDB.com; Statista
0 2,000 4,000 6,000 8,000 10,000 12,000
walmart.com
amazon.com
shein.com
macys.com
kohls.com
nike.com
target.com
gap.com
lululemon.com
nordstrom.com
11,043
8,951
8,082
6,526.3
4,756
4,499
4,439
4,191
2,711
2,603
E-commerce revenue in million U.S. dollars
11
Leading online stores in the fashion segment in the United States in 2023,
by e-commerce net sales (in million U.S. dollars)
Top fashion online stores in the U.S. in 2023

13. Description: The long-standing e-commerce giant Amazon has recently faced competition from emerging Chinese rivals. While the fast-fashion online retailer SHEIN has steadily gained traction among U.S. consumers over the past years, Temu has experienced a
meteoric rise in popularity in North America. In just a few months, Temu went from having slightly over five million registered users in September 2022 to approximately 70.5 million by March 2023. Read more
Note(s): United States; September 2022 to March 2023
Source(s): comScore; eMarketer; Insider Intelligence
Number of visitors in millions
Sep '22 Oct '22 Nov '22 Dec '22 Jan '23 Feb '23 Mar '23
0
50
100
150
200
250
217.6
223.1
217.1
228
214.8
205.6
210.9
5.1
13.9
37.5
44.5
65.2
70.7 70.5
30.3
34.3
38
35.1 35.6 36.2
41.1
17.1 15.8 17.7 16.7 17.4 17.4
22.9
Amazon Temu Shein AliExpress
12
Number of unique visitors to Amazon, Temu, Shein, and AliExpress in the
United States from September 2022 to March 2023 (in millions)
Unique visitors to Amazon, Temu, Shein, and AliExpress in the U.S. 2022-2023

14. Description: According to the source, Shein has been a leading force in the fast fashion industry in terms of sales growth. The online fast fashion retailer from China had a peak in sales growth in the first quarter of 2021 with an increase of 341.9 percent. In comparison,
the fast fashion market, excluding Shein, saw a 61.2 percent sales increase in that same quarter. In Q2 2023, Shein's sales growth has decreased to -2.8 percent, while the fast fashion market reportedly saw a 15.1 percent decrease in [...] Read more
Note(s): North America, United States
Source(s): Earnest; Insider Intelligence
Quarterly sales growth
Q2 '20 Q3 '20 Q4 '20 Q1 '21 Q2 '21 Q3 '21 Q4 '21 Q1 '22 Q2 '22 Q3 '22 Q4 '22 Q1 '23 Q2 '23
0%
50%
100%
150%
200%
250%
300%
350%
400%
-50%
-30.6%
-7.8%
5.9%
61.2%
123.5%
64.9%
32.4%
9.5%
-8.4% -13.1% -14.1% -11.2% -15.1%
284.6%
211.4%
167.3%
341.9%
118.4%
147.7%
119.4%
45.2%
6.2%
-4.6% -4.7%
0.2% -2.8%
Fast fashion Shein
13
Quarterly sales growth of the fast fashion industry and Shein in the United
States from 2nd quarter 2020 to 2nd quarter 2023
Fast fashion market and Shein quarterly sales growth in the U.S. Q2 2020-Q2 2023

15. Description: Shein's market share in the United States more than doubled between March 2020 and March 2022, going from approximately 18 to 40 percent. This market share gain occurred at the expense of nearly all other fast fashion companies in the United
States, as all except Zara saw their market share dwindle during that time period. Most notably, H&M's market share in the U.S. decreased ten percentage points between March 2020 and March 2022. By November 2022, Shein held 50 percent of [...] Read more
Note(s): United States; 2022
Source(s): Second Measure
Share of sales
March 2020 March 2022 November 2022
0%
20%
40%
60%
80%
100%
120%
18%18%
40%40%
50%50%15%15%
17%17%
13%13%
37%37%
27%27% 16%16%
15%15%
6%6%
11%11%
14%14%
9%9%
6%6%
SheinZaraH&M Fashion Nova Forever 21
14
Market share of the leading fast fashion companies in the United States in
select months from March 2020 to November 2022
Market share of the leading fast fashion companies U.S. 2022-2022

16. Online traffic
CHAPTER 03

17. Description: In December 2023, the fast-fashion e-commerce site shein.com was the most visited in the fashion and apparel category worldwide, accounting for over 2.6 percent of desktop traffic. The online site for Nike ranked second, with 1.93 percent of visits. Read
more
Note(s): Worldwide; December 2023; desktop only; category: Fashion and apparel
Source(s): SimilarWeb
0.0% 0.5% 1.0% 1.5% 2.0% 2.5% 3.0%
shein.com
nike.com
macys.com
zara.com
hm.com
2.63%
1.93%
1.84%
1.54%
1.32%
Share of visits
16
Most popular fashion and apparel websites worldwide in December 2023,
based on share of visits
Leading fashion and apparel websites worldwide 2023, based on visit share

18. Description: In the last three months of 2023, October saw the highest figures for online traffic to the fast fashion marketplace shein.com. According to the data, desktop and mobile visits to shein.com reached over 218 million visits that month. Read more
Note(s): Worldwide; desktop & mobile web, excluding apps
Source(s): SimilarWeb
Number of visits in millions
Oct '23 Nov '23 Dec '23
165
175
185
195
205
215
225
17
Number of visits to shein.com from October 2023 to December 2023 (in
millions)
Monthly web traffic to shein.com in 2023

19. Description: In December 2023, global visitors to the shein.com website were most likely aged 25 to 34 years old, with over 30 percent of visitors to the site being from this age group. Ranked second were 35 to 44 year olds, who made up nearly 21 percent of
shein.com website traffic. Read more
Note(s): Worldwide; December 2023; 18 years and older; desktop visits
Source(s): SimilarWeb
Share of visitors
18-24 25-34 35-44 45-54 55-64 65+
0%
5%
10%
15%
20%
25%
30%
35%
17.84%
30.65%
20.92%
14.6%
10.38%
5.61%
18
Distribution of global visitors to shein.com in December 2023, by age
Share of global Shein website visitors 2023, by age

20. Description: In December 2023, global visitors to the shein.com website were mostly women. About 64 percent of visitors to shein.com were women, while the remaining 36 percent were men. Read more
Note(s): Worldwide; December 2023; 18 years and older; desktop visits
Source(s): SimilarWeb
Female 63.85%
Male 36.15%
19
Distribution of global visitors to shein.com in December 2023, by gender
Share of global Shein website visitors 2023, by gender

21. Description: Apple.com was the fastest growing e-commerce website in 2022. The global domain of the big tech company saw its average annual traffic grow by over 262 percent, outdoing even the fashion marketplace shein.com at about 75 percent. Ozon.ru ranked
third with a traffic growth of nearly 66 percent. Read more
Note(s): Worldwide; 2022
Source(s): Semrush
0% 50% 100% 150% 200% 250% 300%
apple.com
shein.com
ozon.ru
allegro.pl
amazon.com
etsy.com
walmart.com
amazon.es
amazon.fr
262.06%
75.43%
65.91%
18.79%
17.85%
16.28%
11.58%
3.72%
0.09%
Year-on-year traffic growth
20
E-commerce websites with highest online traffic growth worldwide in 2022
Fastest growing e-commerce websites worldwide 2022

22. Mobile usage
CHAPTER 04

23. Description: Chinese online retailer Temu was the most downloaded shopping app worldwide in 2023. The application counted almost 338 million downloads from the Apple App and Google Play store. Temu's main rival, Shein, was the second-most downloaded
shopping app that year, with roughly 262 million downloads. Read more
Note(s): 2023; free apps from the Apple App Store and Google Play Store
Source(s): AppMagic
0 50 100 150 200 250 300 350 400
Temu: Shop Like a Billionaire
SHEIN-Shopping Online
Amazon Shopping
Shopee 9.9 Super Shopping Day
Meesho: Online Shopping App
Flipkart Online Shopping App
AliExpress
Mercado Libre: Compras online
Alibaba.com - B2B marketplace
Lazada - Online Shopping App!
337.72
261.94
188.12
160.67
147.45
142.68
101.08
95.85
91.9
65.41
Number of downloads in millions
22
Leading shopping apps worldwide in 2023, by number of downloads (in
millions)
Most downloaded shopping apps worldwide 2023

24. Description: In 2023, the Temu shopping app was the most downloaded e-commerce app in the United States on both iOS and Android devices, accumulating a grand total of over 122 million downloads that year. Fast fashion retailer SHEIN's app was the second most
popular on mobile devices, with nearly 21 million downloads on the Apple App Store and over 15 million on the Google Play Store. Read more
Note(s): United States; 2023
Source(s): AppMagic
0 20 40 60 80 100 120 140
Temu: Shop Like a Billionaire
SHEIN-Shopping Online
Amazon Shopping
Walmart: Shopping & Savings
Nike: Shoes, Apparel, Stories
Etsy: Home, Style & Gifts
Target
eBay Selling & Shopping Online
OfferUp - Buy. Sell. Letgo.
Alibaba.com - B2B marketplace
Fetch: Have Fun, Save Money
Poshmark: Buy & Sell Fashion
Sam's Club
AliExpress
Apple App StoreGoogle Play Store
Number of downloads in millions
23
Leading shopping apps in the United States in 2023, by number of
downloads (in millions)
Most downloaded shopping apps in the U.S. 2023

25. Description: In 2023, the Chinese shopping app Temu was the most popular mobile shopping app in the United Kingdom, amassing over 20 million downloads that year. The Vinted - Second-hand clothing app was the second most popular with 8.87 million app
downloads, while the fast fashion retailer SHEIN's application reached about 7.36 million downloads that year. Read more
Note(s): United Kingdom; 2023; includes Apple App Store and Google Play Store
Source(s): AppMagic
0 5 10 15 20 25
Temu: Shop Like a Billionaire
Vinted: Sell vintage clothes
SHEIN-Shopping Online
Amazon Shopping
Too Good To Go: End Food Waste
Nectar: Shop & Collect Points
CIDER - Clothing & Fashion
Lidl Plus
Etsy: Home, Style & Gifts
eBay Selling & Shopping Online
Greggs
Boots
Morrisons More
Co-op: Membership Rewards
M&S - Fashion, Food & Homeware
20.76
8.87
7.36
4.97
3.5
3.39
2.98
2.78
2.73
2.59
2.51
2.5
2.28
2.18
1.88
Number of downloads in millions
24
Leading shopping apps in the United Kingdom (UK) in 2023, by number of
downloads (in millions)
Most downloaded shopping apps in the UK 2023

26. Description: With over 53 million downloads across all app stores, most downloads of the fast fashion app SHEIN-Fashion Shopping Online in 2023 came from users located in Brazil. The United States ranked second, with a total of over 36 million downloads that year.
In Mexico, the app was downloaded over 27 million times in the same period. Read more
Note(s): Worldwide; 2023; 60 markets were analyzed
Source(s): AppMagic
0 10 20 30 40 50 60
Brazil
United States
Mexico
Philippines
Saudi Arabia
Spain
France
Japan
United Kingdom
Italy
Number of downloads in millions
25
Countries with the highest number of Shein-Fashion Shopping Online app
downloads in 2023 (in millions)
Countries with most Shein app downloads 2023

27. Description: The Chinese fashion e-commerce giant SHEIN Group has surged to prominence. Founded in 2008 as ZZKKO, it quickly evolved into the world's largest fashion retailer by 2022. Its app boasted around 262 million app downloads worldwide in 2023. Read
more
Note(s): Worldwide, China; 2015 to YTD 2024; the end of December 31 each year
Source(s): AppMagic
Number of downloads in millions
2015 2016 2017 2018 2019 2020 2021 2022 2023 YTD 2024
0
50
100
150
200
250
300
2.71
10.23
18.66
59.06
68.26
123.43
177.49
195.84
261.94
96.86
26
Number of app downloads of SHEIN-Fashion Shopping Online worldwide
from 2015 to YTD 2024 (in millions)
Global downloads of SHEIN shopping app 2015-2024

28. Description: In Brazil, most downloads of Shein's mobile app occur on Android devices. In December 2023, the fashion app registered over 4.5 million downloads from devices with the Android operating system, while iPhones and iPads accounted for about almost
800,000 downloads that month. As of 2022, Brazil is the country in which the Shein app has accumulated the most downloads overall. Read more
Note(s): Brazil; January 2019 to December 2023
Source(s): AppMagic
Monthly downloads
Jan
'19
Mar
'19
May
'19
Jul
'19
Sep
'19
Nov
'19
Jan
'20
Mar
'20
May
'20
Jul
'20
Sept
'20
Nov
'20
Jan
'21
Mar
'21
May
'21
Jul
'21
Sep
'21
Nov
'21
Jan
'22
Mar
'22
May
'22
Jul
'22
Sep
'22
Nov
'22
Jan
'23
Mar
'23
May
'23
Jul
'23
Sep
'23
Nov
'23
0
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
iPhones and iPadsAndroid devices
27
Monthly downloads of the Shein app on iOS and Android devices in Brazil
from January 2019 to December 2023
Shein app monthly downloads in Brazil 2019-2023, by device

29. Description: Most downloads of Shein's mobile app occur on iOS devices. In March 2024, the fashion app registered roughly 3.2 million downloads from iPhones and iPads, while Android devices accounted for about 1.7 million downloads that month. Shein's mobile
store is among the most downloaded shopping apps in the United States. Read more
Note(s): United States; January 2017 to March 2024
Source(s): AppMagic
Monthly downloads
Jan '17
Mar '17May '17
Jul '17
Sep '17Nov '17
Jan '18
Mar '18May '18
Jul '18
Sep '18Nov '18
Jan '19
Mar '19May '19
Jul '19
Sep '19Nov '19
Jan '20
Mar '20May '20
Jul '20
Sept '20Nov '20
Jan '21
Mar '21May '21
Jul '21
Sep '21Nov '21
Jan '22
Mar '22May '22
Jul '22
Sep '22Nov '22
Jan '23
Mar '23May '23
Jul '23
Sep '23Nov '23
Jan '24
Mar '24
0
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
iPhones and iPadsAndroid devices
28
Monthly downloads of the Shein app on iOS and Android devices in the
United States from January 2017 to March 2024
Shein app: monthly downloads in the U.S. 2017-2024, by device

30. Description: According to a study of iOS users in the United States, 88 percent of Gen Z users used the Apple App Store. Amazon followed as the second-most used shopping app, with a usage rate of 71 percent among Gen Z mobile commerce shoppers. Read more
Note(s): United States; July 2023; data concerning iOS device users, based on behavioral data and not-self reported survey data
Source(s): Measure Protocol
Share of respondents
App Store Amazon Temu SHEIN Walmart Target eBay Etsy
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
88%
71%
35%
32%
19%
16%
15%
14%
29
Most popular shopping apps among Gen Z users in the United States as of
July 2023
Leading shopping apps for Gen Z in the U.S. 2023

31. Description: According to a study of iOS users in the United States, 90 percent of millennials used the Apple App Store. Amazon followed as the second-most used shopping app, with a usage rate of 82 percent among mobile commerce shoppers of the millennial
generation. Read more
Note(s): United States; July 2023; data concerning iOS device users, based on behavioral data and not-self reported survey data
Source(s): Measure Protocol
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
App Store
Amazon
Walmart
SHEIN
Target
Temu
Etsy
eBay
90%
82%
28%
16%
20%
30%
18%
21%
Share of respondents
30
Most popular shopping apps among millennials in the United States as of
July 2023
Leading shopping apps for millennials in the U.S. 2023

32. Brand awareness
CHAPTER 05

33. Description: How high is the brand awareness of SHEIN in the United States?When it comes to fashion online shop users, brand awareness of SHEIN is at 70 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing
respondents both the brand's logo and the written name.How popular is SHEIN in the United States?In total, 31 percent of U.S. fashion online shop users say they like SHEIN. However, in actuality, among the 70  percent of U.S. [...] Read more
Note(s): United States; August to September 2023; 1010 respondents; 18-64 years; respondents who use fashion online shops
Source(s): Statista Consumer Insights
Share of respondents
SHEIN awareness SHEIN popularity SHEIN usage SHEIN loyalty SHEIN buzz
0%
10%
20%
30%
40%
50%
60%
70%
70%
31%
28%
24%
30%
32
SHEIN brand awareness, usage, popularity, loyalty, and buzz among
fashion online shop users in the United States in 2023
SHEIN brand profile in the United States 2023

34. Description: How high is the brand awareness of SHEIN in the UK?When it comes to fashion online shop users, brand awareness of SHEIN is at 78 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both
the brand's logo and the written brand name.How popular is SHEIN in the UK?In total, 28 percent of UK fashion online shop users say they like SHEIN. However, in actuality, among the 78 percent of UK respondents who know SHEIN, 36 [...] Read more
Note(s): United Kingdom; August to September 2023; 1089 respondents; 18-64 years; respondents who use fashion online shops
Source(s): Statista Consumer Insights
Share of respondents
SHEIN awareness SHEIN popularity SHEIN usage SHEIN loyalty SHEIN buzz
0%
10%
20%
30%
40%
50%
60%
70%
80%
78%
28%
26%
22%
21%
33
SHEIN brand awareness, usage, popularity, loyalty, and buzz among
fashion online shop users in the UK in 2023
SHEIN brand profile in the UK 2023

35. Description: How high is the brand awareness of SHEIN in Germany?When it comes to fashion online shop users, brand awareness of SHEIN is at 66 percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents
both the brand's logo and the written brand name.How popular is SHEIN in Germany?In total, 22 percent of German fashion online shop users say they like SHEIN. However, in actuality, among the 66 percent of German respondents [...] Read more
Note(s): Germany; August to September 2023; 1041 respondents; 18-64 years; respondents who use fashion online shops
Source(s): Statista Consumer Insights
Share of respondents
SHEIN awareness SHEIN popularity SHEIN usage SHEIN loyalty SHEIN buzz
0%
10%
20%
30%
40%
50%
60%
70%
66%
22%
18%
16% 16%
34
SHEIN brand awareness, usage, popularity, loyalty, and buzz among
fashion online shop users in Germany in 2023
SHEIN brand profile in Germany 2023

36. Description: How high is the brand awareness of SHEIN in Brazil?When it comes to fashion online shop users, brand awareness of SHEIN is at 96% in Brazil. The survey was conducted using the concept of aided brand recognition, showing respondents both the
brand's logo and the written name.How popular is SHEIN in Brazil?In total, 64% of fashion online shop users in Brazil say they like SHEIN. However, in actuality, among the 96% of respondents who know SHEIN, 67% of people like the brand.What is [...] Read more
Note(s): Brazil, Central and South America; August 11, 2023 to September 15, 2023; 4,975 respondents; 18-64 years; respondents who use fashion online shops
Source(s): Statista Consumer Insights
Share of respondents
SHEIN awareness SHEIN popularity SHEIN usage SHEIN loyalty SHEIN buzz
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100% 96%
64%
57%
51%
62%
35
Shein brand awareness, usage, popularity, loyalty, and buzz among
fashion online shop users in Brazil in 2023
Shein brand profile in Brazil 2023

37. Description: According to BrandZ ranking as of 2022, the Chinese fast fashion brand SHEIN received 1,070 brand power scores during the survey period, ranking tenth in the Chinese global brand builder list. The online retailer has overtaken Amazon to be the most
downloaded shopping app and sells in more than 150 countries. Read more
Note(s): China; 2020 to 2022; *To create the top Chinese global brand builders ranking list, a 4-step methodology was created: 1. Seven country markets with substantial future export potential were selected, and 14 product categories in which [...] Read more
Source(s): BrandZ; Google; Kantar Millward Brown; Website (tech.china.com)
Brand power in BrandZ scores
2020 2021 2022
0
200
400
600
800
1,000
1,200
490
901
1,070
36
Brand strength of SHEIN Group from 2020 to 2022 (in BrandZ brand
power scores*)
SHEIN brand power according to BrandZ 2020-2022

38. Sources
37
36Kr
AppMagic
BrandZ
Business of Apps
CB Insights
comScore
Daxue Consulting
Dynata
Earnest
ecommerceDB.com
eMarketer
Forbes
Google
Hurun Research Institute
Insider Intelligence
IPC
Kantar Millward Brown
LinkedIn
Measure Protocol
Second Measure
Semrush
SimilarWeb
Statista
Statista Consumer Insights
Website (tech.china.com)