What leads to Subjectivity in QRM? Uncertainty, Heuristics, Bias SUBJECTIVITY This relates to one’s personal interpretations, impressions, feelings, perceptions, preferences, experiences, exposure to information, etc. There can be subjectivity in professional judgments, e.g., when data are being interpreted, as well as in value judgments, e.g., when deciding which hazards matter the most in a risk assessment, etc. I t is important to be aware of the factors that introduce subjectivity into QRM activities, and to minimize their adverse effects UNCERTAINTY I n a QRM context, this is considered to be a lack of knowledge about hazards, harms and, consequently, their associated risks. The ICH Q9(R1) Guideline states that t ypical sources of uncertainty include: gaps in knowledge gaps in pharmaceutical science and process understanding gaps in the sources of harm (e.g., failure modes of a process, sources of variability) and the probability of detection of problems HEURISTICS These are regarded as mental shortcuts, simplifications, or cognitive ‘rules of thumb’ that allow people to make decisions and solve problems quickly. But they can also be a source of bias and lead to errors in judgment. . BIAS and COGNITIVE BIAS Bias is considered to be any systematic error. Cognitive biases are considered to be systematic errors associated with thought processes. They are sometimes described as systematic and universally occurring tendencies, inclinations or dispositions that skew or distort information processes in ways that make their outcome inaccurate, suboptimal, or simply wrong. 10 Risk Perception Factors