Sudha honey
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About This Presentation
vaishali insititute of business & rural management
Slide Content
A Brief Study of
Marketing Prospective of Sudha Honey
with special reference to
Sudha Dairy (TIMUL), Muzaffarpur
Submitted to
Faculty of Management,
B.R.A Bihar University, Muzaffarpur
In the partial fulfillment of the requirement for the degree
of
Session: 2013-2016
Under the Guidance of: Submitted by:
Dr. Pawan Chaudhary August Kumar
Faculty of Marketing Roll No.: 39B2013
V.I.B.R.M Muz. Univ. Roll No.:
Reg. No.:
BBA (Marketing)
Marketing Prospective of Sudha Honey
with special reference to
Sudha Dairy (TIMUL), Muzaffarpur
Submitted to
Faculty of Management,
B.R.A Bihar University, Muzaffarpur
In the partial fulfillment of the requirement for the degree
of
Session: 2013-2016
Under the Guidance of: Submitted by:
Dr. Pawan Chaudhary August Kumar
Faculty of Marketing Roll No.: 39B2013
V.I.B.R.M Muz. Univ. Roll No.:
Reg. No.:
BBA (Marketing)
Aproved by All India Council for Technical Education, New Delhi
Affiliated to B.R.A. Bihar University, Muzaffarpur
Affiliated to B.R.A. Bihar University, Muzaffarpur
Dedicated
with regards to my
“Loving Parents”
with regards to my
“Loving Parents”
Vaishali Institute of Business and Rural Management,
Muzaffarpur
Muzaffarpur
DECLERATION
It is declared that the summer Training Project Report Entitled "Marketing
Prospective of Sudha Honey with special reference to Sudha Dairy (TIMUL),
Muzaffarpur” has been prepared as the part for the completion of the degree of
Bachelor of Business Administration from the Vaishali Institute of Business & rural
management, Muzaffarpur and it is based on my original work and will be used only
for my academic purpose. It will not be produced in any condition as a source of
information to an industry.
Date: - August Kumar
Roll No.: 39B2013
Session: 2013-16
It is declared that the summer Training Project Report Entitled "Marketing
Prospective of Sudha Honey with special reference to Sudha Dairy (TIMUL),
Muzaffarpur” has been prepared as the part for the completion of the degree of
Bachelor of Business Administration from the Vaishali Institute of Business & rural
management, Muzaffarpur and it is based on my original work and will be used only
for my academic purpose. It will not be produced in any condition as a source of
information to an industry.
Date: - August Kumar
Roll No.: 39B2013
Session: 2013-16
PREFACE
Many factors contribute for the completion of a project work directly or
indirectly. But I would like to express my deep sense of gratitude to few for
their valuable contributions.
The topic of my project was "A Brief Study of Marketing Prospective of Sudha
Honey with special reference to Sudha Dairy (TIMUL) Muzaffarpur".
Then either we choose for ourselves, a problem research, which is to be solved
during these weeks training programme or organization itself, give the problem
for research. The problem research is generally chosen taking into consideration
the weakness of the organisation, so that finally when the findings of the
research come out through researcher, it helps the organisation to take remedial
action.
To complete such a study required grasp information from the market. I have
conducted a detailed market survey in the Muzaffarpur, I had gone through
several Sudha outlet and collected information regarding the Sudha Honey.
I want to point out a very important aspect of this training that is right from the
stage of formulating the research problem to the stage of report writing, my
knowledge specially as regards to marketing research, has undoubtedly
enhance.
It is not a criticism rather than a humble approach of a student of Management
to look into the various problems and may have deficiencies, which have
incurred due to my lack of technical knowledge.
Many factors contribute for the completion of a project work directly or
indirectly. But I would like to express my deep sense of gratitude to few for
their valuable contributions.
The topic of my project was "A Brief Study of Marketing Prospective of Sudha
Honey with special reference to Sudha Dairy (TIMUL) Muzaffarpur".
Then either we choose for ourselves, a problem research, which is to be solved
during these weeks training programme or organization itself, give the problem
for research. The problem research is generally chosen taking into consideration
the weakness of the organisation, so that finally when the findings of the
research come out through researcher, it helps the organisation to take remedial
action.
To complete such a study required grasp information from the market. I have
conducted a detailed market survey in the Muzaffarpur, I had gone through
several Sudha outlet and collected information regarding the Sudha Honey.
I want to point out a very important aspect of this training that is right from the
stage of formulating the research problem to the stage of report writing, my
knowledge specially as regards to marketing research, has undoubtedly
enhance.
It is not a criticism rather than a humble approach of a student of Management
to look into the various problems and may have deficiencies, which have
incurred due to my lack of technical knowledge.
ACKNOWLEDGEMENT
First of all I would like to express my thanks to management of the Sudha dairy
for allowing me to complete my training there. I am thankful to Mr. Vijoy
Kumar, Managing Director, who arranged my training programme in the
organizaion.
I am thankful to Mr. Ravindra Kumar, Marketing Manager and Mr. A.K. Jha
(Dy. Manager) as well as my training guide for her proper guidance, co-
operation and valuable suggestions. It would be difficult task to complete this
project report without his co-operation and guidance.
I am extremely thankful to my guide Dr. Pawan Chaudhary, (Faculty of
Marketing) Vaishali Institute of Business & rural management, Muzaffarpur for his
all along suggestions and dynamic guidance to me.
And lastly that name who encouraged and assists me, every time in my life.
They always tries to boost up my morality therefore I easily overcome all
hindrances. That name goes to my loving parents and all family members.
[August
kumar]
First of all I would like to express my thanks to management of the Sudha dairy
for allowing me to complete my training there. I am thankful to Mr. Vijoy
Kumar, Managing Director, who arranged my training programme in the
organizaion.
I am thankful to Mr. Ravindra Kumar, Marketing Manager and Mr. A.K. Jha
(Dy. Manager) as well as my training guide for her proper guidance, co-
operation and valuable suggestions. It would be difficult task to complete this
project report without his co-operation and guidance.
I am extremely thankful to my guide Dr. Pawan Chaudhary, (Faculty of
Marketing) Vaishali Institute of Business & rural management, Muzaffarpur for his
all along suggestions and dynamic guidance to me.
And lastly that name who encouraged and assists me, every time in my life.
They always tries to boost up my morality therefore I easily overcome all
hindrances. That name goes to my loving parents and all family members.
[August
kumar]
CONTENTS
Executive Summary
Chapter - 1
Introduction of the study
Objective of the study
Scope of the Study
Chapter - 2
Company Profile
Chapter - 3
Literature Review
Chapter - 4
Research Methodology
Chapter - 5
Data Analysis and Interpretation
SWOT Analysis
Chapter - 6
Findings
Recommendation
Chapter - 7
Conclusion
Limitations
Bibliography
Executive Summary
Chapter - 1
Introduction of the study
Objective of the study
Scope of the Study
Chapter - 2
Company Profile
Chapter - 3
Literature Review
Chapter - 4
Research Methodology
Chapter - 5
Data Analysis and Interpretation
SWOT Analysis
Chapter - 6
Findings
Recommendation
Chapter - 7
Conclusion
Limitations
Bibliography
Questionnaire
Executive Summary
The training at TIRHUT DUGDH UTPADAK SAHKARI SANGH LTD
(SUDHA), MUZAFFARPUR helped us gain the practical experience and the
study conducted by me centers around the importance and position of different
dairy industries.
A thriving dairy sector is of vital importance to every person specially farmers.
It provides milk, Ghee, Cheese other products to every person. It provides a
source of income to rural and urban enterprises and productive individuals and
also a way for the farmers to make their living standard high. During my
summer training in TIRHUT DUGDH UTPADAK SAHKARI SANGH
LTD(SUDHA), the basic focus of my training was on Marketing Prospective of
SUDHA Honey. Under this project I had to find out the different players
carrying on business of Honey in Muzaffarpur and also their market share in the
same region. After that we had to make data analysis so that we can recommend
suggestion to the TIRHUT DUGDH UTPADAK SAHKARI SANGH LTD
(SUDHA) to increase its share in the market in Muzaffarpur.
The training at TIRHUT DUGDH UTPADAK SAHKARI SANGH LTD
(SUDHA), MUZAFFARPUR helped us gain the practical experience and the
study conducted by me centers around the importance and position of different
dairy industries.
A thriving dairy sector is of vital importance to every person specially farmers.
It provides milk, Ghee, Cheese other products to every person. It provides a
source of income to rural and urban enterprises and productive individuals and
also a way for the farmers to make their living standard high. During my
summer training in TIRHUT DUGDH UTPADAK SAHKARI SANGH
LTD(SUDHA), the basic focus of my training was on Marketing Prospective of
SUDHA Honey. Under this project I had to find out the different players
carrying on business of Honey in Muzaffarpur and also their market share in the
same region. After that we had to make data analysis so that we can recommend
suggestion to the TIRHUT DUGDH UTPADAK SAHKARI SANGH LTD
(SUDHA) to increase its share in the market in Muzaffarpur.
Chapter - 1
Introduction of the study
Objective of the study
Scope of the Study
Introduction of the study
Objective of the study
Scope of the Study
Introduction of the study
Management course is a course, which teaches the student to get the work done
properly on different available resources viz. man, machine, material, money
etc. So, that there can be satisfaction from both the organization side and worker
side who plays a significant role in achieving success. So for the fulfillment of
management course project training is required for each student in the different
concern to get accustomed to the situation of the concern. The main objective of
such training is to make proper implementation of theoretical ideas into the
practical aspect. In such a short span of training of six weeks, student learns to
develop their theoretical views in real life. Besides, this training is essential take
part with different personalities, to make decisions and after all to create a good
co-operative environment amongst the employees.
So, that in future, after completion of Management Course a student can adopt
the situation of the concern quickly based on his training ideas. The marketer’s
job is to understand the buyer’s decision at each stage and what influences are
operating. This understanding allows the marketer to develop an effective and
efficient market programme for the target market.
Management course is a course, which teaches the student to get the work done
properly on different available resources viz. man, machine, material, money
etc. So, that there can be satisfaction from both the organization side and worker
side who plays a significant role in achieving success. So for the fulfillment of
management course project training is required for each student in the different
concern to get accustomed to the situation of the concern. The main objective of
such training is to make proper implementation of theoretical ideas into the
practical aspect. In such a short span of training of six weeks, student learns to
develop their theoretical views in real life. Besides, this training is essential take
part with different personalities, to make decisions and after all to create a good
co-operative environment amongst the employees.
So, that in future, after completion of Management Course a student can adopt
the situation of the concern quickly based on his training ideas. The marketer’s
job is to understand the buyer’s decision at each stage and what influences are
operating. This understanding allows the marketer to develop an effective and
efficient market programme for the target market.
Objective of the study
Tirhut Dugdh Utapadak Sahkari Sangh Limited is one of the best dairies in
Bihar today. It is involved in marketing of milk and milk products. The
objective of the study is to know the marketing prospect of sudha honey. What
are the difficulties they face in it? There are some of questions that I had tried
to solve by the conducting this study.
1. To find out the market position of Sudha Honey.
2. To know consumers most prefer and reason for it.
3. To know consumers view about brand name of Sudha.
4. To know that consumers frequently use.
5. To determine the factors on which consumers makes decision regarding the
purchase of Sudha Honey.
6. To know the opinion of buyer’s towards Quality, Flavor, and Price of Sudha
Honey.
7. To know the consumer taste preference toward the Sudha Honey taste
8. To know who are competitors?
9. To get information about Sudha Honey.
Tirhut Dugdh Utapadak Sahkari Sangh Limited is one of the best dairies in
Bihar today. It is involved in marketing of milk and milk products. The
objective of the study is to know the marketing prospect of sudha honey. What
are the difficulties they face in it? There are some of questions that I had tried
to solve by the conducting this study.
1. To find out the market position of Sudha Honey.
2. To know consumers most prefer and reason for it.
3. To know consumers view about brand name of Sudha.
4. To know that consumers frequently use.
5. To determine the factors on which consumers makes decision regarding the
purchase of Sudha Honey.
6. To know the opinion of buyer’s towards Quality, Flavor, and Price of Sudha
Honey.
7. To know the consumer taste preference toward the Sudha Honey taste
8. To know who are competitors?
9. To get information about Sudha Honey.
Scope of the Study
The training in any organization gives an idea of different marketing activities
and also the decisions are taken tactfully when any problems comes to
executives. So the way of problem solving, right decision-making and
knowledge of different types of marketing activities gives much importance to
this study.
As regard of coverage of the study, I will be on the topic of “Marketing
Prospective of Sudha Honey with special reference to Sudha Dairy (TIMUL),
Muzaffarpur”. This study may prove helpful for the management to analyse, to
know and to find out the future prospect of Sudha Honey. I will conduct market
survey and got various opinions about the Sudha Honey.
The training in any organization gives an idea of different marketing activities
and also the decisions are taken tactfully when any problems comes to
executives. So the way of problem solving, right decision-making and
knowledge of different types of marketing activities gives much importance to
this study.
As regard of coverage of the study, I will be on the topic of “Marketing
Prospective of Sudha Honey with special reference to Sudha Dairy (TIMUL),
Muzaffarpur”. This study may prove helpful for the management to analyse, to
know and to find out the future prospect of Sudha Honey. I will conduct market
survey and got various opinions about the Sudha Honey.
Chapter - 2
Company Profile
Company Profile
Company Profile
Introduction to the Organization
This is an established fact that India is basically agriculturist country because of
80% of its population having dependence on agriculture. Besides, the
production of food grains milk is also produced in a large quantity in rural
areas.
However, in absence of proper marketing facilities the economic condition of
milk producers were far from being satisfactory. The middlemen who used to
pocket the maximum amount of profit from the sale of milk and its product,
giving very little amount to the actual producers, were exploiting them. The
individual milk producers were not in position to press the middlemen to give
reasonable return for their milk products. They also had facilities to sale milk its
product in big cities which provide big market.
Some of the great Indian leaders realized the importance of co-operative
societies in such situation Mahatama Gandhi told that “A co-operative society
should be organized with the willing consent of the conversants with love and
understanding.”
The concept of the co-operative society for the milk producers was accepted to
the solution of difficulties. The idea was ideally welcomed by the milk
producers who quickly revised its importance and heartily participated in the
new venture.
Introduction to the Organization
This is an established fact that India is basically agriculturist country because of
80% of its population having dependence on agriculture. Besides, the
production of food grains milk is also produced in a large quantity in rural
areas.
However, in absence of proper marketing facilities the economic condition of
milk producers were far from being satisfactory. The middlemen who used to
pocket the maximum amount of profit from the sale of milk and its product,
giving very little amount to the actual producers, were exploiting them. The
individual milk producers were not in position to press the middlemen to give
reasonable return for their milk products. They also had facilities to sale milk its
product in big cities which provide big market.
Some of the great Indian leaders realized the importance of co-operative
societies in such situation Mahatama Gandhi told that “A co-operative society
should be organized with the willing consent of the conversants with love and
understanding.”
The concept of the co-operative society for the milk producers was accepted to
the solution of difficulties. The idea was ideally welcomed by the milk
producers who quickly revised its importance and heartily participated in the
new venture.
Tirhut Dugdh Utpadak Sahkari Sangh Limited, Muzaffarpur Dairy, Bihar
(Tag Line "RISTA VISHWAS KA") is largest milk union in the eastern part
of India - an industrial deprived region, 14th January, 1991 was the day when
Muzaffarpur Dairy was handed over by Bihar State Cooperative Milk Producers
Federation Limited (COMPFED) to management of Milk Union.
The cooperative dairying in the region encompassing Muzaffarpur, Sitamarhi,
Sheohar, Motihari, Bettiah, Siwan and Gopalganj district, was in the doldrums.
Production had stagnated and per capita consumptin was falling down. Farmers
in the village, involved in dairying as an occupation, were compelled to sell
milk to middle man at low prices because of the absence of the effective
regulatory market intervention. In this worsening scenario the farmers of the
region, under the influence of the milk union decided to form dairy cooperatives
and sell the milk directly to the cooperative instead through the middle man
route. Forming of cooperative offered its own difficulties, here was an illiterate
farming community being told to form a modern cooperative and market their
milk directly. It also met with opposition from local operators, the middleman
that it employed. The cooperative struggled against all odds for year and it
survived, and eventually it thrived. Previously the milk procurement was as low
as 30 TKPD and the lean flush ratio was 1:2.5.
BACKGROUND
Muzaffarpur dairy was established as joint venture of Bihar State Government
and United Kingdom Freedom for Hunger campaign organisation, UKFHC
(United Kingdom Freedom Hunger Corporation), provides various equipments
and capital this venture both Bihar Government and UKFHC jointly share the
expenses in which state government provided 50% as capital and 50% as loan.
(Tag Line "RISTA VISHWAS KA") is largest milk union in the eastern part
of India - an industrial deprived region, 14th January, 1991 was the day when
Muzaffarpur Dairy was handed over by Bihar State Cooperative Milk Producers
Federation Limited (COMPFED) to management of Milk Union.
The cooperative dairying in the region encompassing Muzaffarpur, Sitamarhi,
Sheohar, Motihari, Bettiah, Siwan and Gopalganj district, was in the doldrums.
Production had stagnated and per capita consumptin was falling down. Farmers
in the village, involved in dairying as an occupation, were compelled to sell
milk to middle man at low prices because of the absence of the effective
regulatory market intervention. In this worsening scenario the farmers of the
region, under the influence of the milk union decided to form dairy cooperatives
and sell the milk directly to the cooperative instead through the middle man
route. Forming of cooperative offered its own difficulties, here was an illiterate
farming community being told to form a modern cooperative and market their
milk directly. It also met with opposition from local operators, the middleman
that it employed. The cooperative struggled against all odds for year and it
survived, and eventually it thrived. Previously the milk procurement was as low
as 30 TKPD and the lean flush ratio was 1:2.5.
BACKGROUND
Muzaffarpur dairy was established as joint venture of Bihar State Government
and United Kingdom Freedom for Hunger campaign organisation, UKFHC
(United Kingdom Freedom Hunger Corporation), provides various equipments
and capital this venture both Bihar Government and UKFHC jointly share the
expenses in which state government provided 50% as capital and 50% as loan.
This dairy was inaugurated on 12
th
March, 1982 with the capacity production
of 25000 litres, milk per day under Operation Flood programme.
For the rapid development of the programme and meeting the demands of milk
state wise under Operation Flood Scheme. State Government established an
apex Co-operation Milk Producers Federation (COMFED) on 18
th
April, 1983.
Under this milk producing places formed at district level. Its objectives include
increasing the production of milk, its marketing providing pure milk and
various milk products to customers on 21
st
April, 1984. The whole established
mechanism was transferred into federation. This system help rural areas milk
producers as they started getting cost of their milk.
Keeping in view, all these development on 22
nd
July, 1988 Tirhut Milk
Producer Co-operative Federation. A board of directors was established on 27
th
February, 1989 from among the milk producer members.
On 14
th
January, 1991, Muzaffarpur dairy was handed over to federation
management. Now, under the able guidance of federation management which
democratically elected the body and the Managing Director which functioning
properly and effectively.
The products of dairy are marketed under the brand name of “SUDHA” . The
dairy has large network of retailers to sale its products.
Area of Operation
There are six district level Milk Producers' Cooperative Unions affiliated to the Milk
Federation. These milk unions are covering twenty-six districts and in addition five
districts are being covered by the Federation.
th
March, 1982 with the capacity production
of 25000 litres, milk per day under Operation Flood programme.
For the rapid development of the programme and meeting the demands of milk
state wise under Operation Flood Scheme. State Government established an
apex Co-operation Milk Producers Federation (COMFED) on 18
th
April, 1983.
Under this milk producing places formed at district level. Its objectives include
increasing the production of milk, its marketing providing pure milk and
various milk products to customers on 21
st
April, 1984. The whole established
mechanism was transferred into federation. This system help rural areas milk
producers as they started getting cost of their milk.
Keeping in view, all these development on 22
nd
July, 1988 Tirhut Milk
Producer Co-operative Federation. A board of directors was established on 27
th
February, 1989 from among the milk producer members.
On 14
th
January, 1991, Muzaffarpur dairy was handed over to federation
management. Now, under the able guidance of federation management which
democratically elected the body and the Managing Director which functioning
properly and effectively.
The products of dairy are marketed under the brand name of “SUDHA” . The
dairy has large network of retailers to sale its products.
Area of Operation
There are six district level Milk Producers' Cooperative Unions affiliated to the Milk
Federation. These milk unions are covering twenty-six districts and in addition five
districts are being covered by the Federation.
Different milk unions, which are organising the DCS network in these districts are as
follows:
i. Vaishal Patliputra Milk Union, Patna covering Patna, Vaishali, Nalanda, Saran
and Sheikhpura districts.
ii. DR Milk Union, Barauni covering Begusarai, Khagaria, Lakhisarai and part of
Patna Districts.
iii. Tirhut Milk Union, Muzaffarpur covering Muzaffarpur, Sitamarhi, Sheohar,
East Champaran, West Champran, Siwan and Gopalganj.
iv. Mithila Milk Union, Samastipur covering Samastipur, Darbhanga & Madhubani
districts.
v. Shahabad Milk Union, Ara covering Bhojpur, Buxar, Kaimur & Rohtas districts.
VI. Vikramshila Milk Union, Bhagulpur: Covering Bhagulpur , mungar, Banka and
jamui Districts
The Milk Federation has already taken up organisation of Dairy Co-operative Societies
(DCS) in the districts of Gaya, Jehanabad, Arwal and Nawada under Magadh Dairy
Project and work has been initiated by Kosi Dairy Project in Saharsa, Supaul and
Madhepura, Katihar, Purnia, Araria and Kishanganj districts.
The districts of East and West Singhbhum, Ranchi, Bokaro and Dhanbad now in
Jharkhand are being covered by the dairies directly under the control of Milk
Federation for the supply of milk and milk products to the urban consumers in these
cities. Procurement of milk has been taken up in Ranchi districts only.
Processing Capacities
Name of the Plant Capacity(TLPD) Management
follows:
i. Vaishal Patliputra Milk Union, Patna covering Patna, Vaishali, Nalanda, Saran
and Sheikhpura districts.
ii. DR Milk Union, Barauni covering Begusarai, Khagaria, Lakhisarai and part of
Patna Districts.
iii. Tirhut Milk Union, Muzaffarpur covering Muzaffarpur, Sitamarhi, Sheohar,
East Champaran, West Champran, Siwan and Gopalganj.
iv. Mithila Milk Union, Samastipur covering Samastipur, Darbhanga & Madhubani
districts.
v. Shahabad Milk Union, Ara covering Bhojpur, Buxar, Kaimur & Rohtas districts.
VI. Vikramshila Milk Union, Bhagulpur: Covering Bhagulpur , mungar, Banka and
jamui Districts
The Milk Federation has already taken up organisation of Dairy Co-operative Societies
(DCS) in the districts of Gaya, Jehanabad, Arwal and Nawada under Magadh Dairy
Project and work has been initiated by Kosi Dairy Project in Saharsa, Supaul and
Madhepura, Katihar, Purnia, Araria and Kishanganj districts.
The districts of East and West Singhbhum, Ranchi, Bokaro and Dhanbad now in
Jharkhand are being covered by the dairies directly under the control of Milk
Federation for the supply of milk and milk products to the urban consumers in these
cities. Procurement of milk has been taken up in Ranchi districts only.
Processing Capacities
Name of the Plant Capacity(TLPD) Management
Patna 150.0 VPMU
Barauni 300.0 BMU
Muzaffarpur 150.0 TMU
Samastipur 250.0 MMU
Arrah 100.0 SMU
Jamshedpur 100.0 COMFED
Ranchi 100.0 COMFED
Bokaro 100.0 COMFED
Bhagalpur 60.0 COMFED
Gaya 35.0 COMFED
Purnia 10.0 BMU
Kaimur 10.0 SMU
Gopalganj 10.0 TMU
Darbhanga 20.0 MMU
Biharsharif 400.0 COMFED
Total 1795.0
Milk Chilling Centres
Chilling centre Capacity(TLPD) Mgmt.
Hajipur 60.0 VPMU
Sitamarhi 20.0 TMU
Khagaria 40.0 BMU
Rosera 20.0 MMU
Kochas 10.0 SMU
Dumraon 10.0 SMU
Motihari 20.0 TMU
Total 180.0
Bulk Coolers
Mgmt. Nos. Capacity(TLPD)
VP Milk Union 34 97.0
DR Milk Union 22 89.0
Mithila Milk Union 19 85.0
Vikramshila Milk Union 17 57.0
Tirhut Milk Union 26 41.5
Shahabad Milk Union 18 47.0
Magadh Dairy Project 8 32.0
Kosi Dairy Project 7 32.0
Total 151 480.5
Other Plants
Barauni 300.0 BMU
Muzaffarpur 150.0 TMU
Samastipur 250.0 MMU
Arrah 100.0 SMU
Jamshedpur 100.0 COMFED
Ranchi 100.0 COMFED
Bokaro 100.0 COMFED
Bhagalpur 60.0 COMFED
Gaya 35.0 COMFED
Purnia 10.0 BMU
Kaimur 10.0 SMU
Gopalganj 10.0 TMU
Darbhanga 20.0 MMU
Biharsharif 400.0 COMFED
Total 1795.0
Milk Chilling Centres
Chilling centre Capacity(TLPD) Mgmt.
Hajipur 60.0 VPMU
Sitamarhi 20.0 TMU
Khagaria 40.0 BMU
Rosera 20.0 MMU
Kochas 10.0 SMU
Dumraon 10.0 SMU
Motihari 20.0 TMU
Total 180.0
Bulk Coolers
Mgmt. Nos. Capacity(TLPD)
VP Milk Union 34 97.0
DR Milk Union 22 89.0
Mithila Milk Union 19 85.0
Vikramshila Milk Union 17 57.0
Tirhut Milk Union 26 41.5
Shahabad Milk Union 18 47.0
Magadh Dairy Project 8 32.0
Kosi Dairy Project 7 32.0
Total 151 480.5
Other Plants
Plant Capacity
CFP, Patna 100 MTD
CFP, Ranchi 100 MTD
CFP, Kanti,Muz'pur 60 MTD
Ice-cream plant,Patna 3TLPD
Tirhut Dugdh Utpadak Sahkari Sangh Limited, Muzaffarpur, Dairy,
Bihar
AT A GLANCE
1. Year of Establishment 1982
2. Initial Plant Capacity 25000 Litres
3. Present Plant Capacity 100000 Litres
4. Handling Capacity 65000 Litres
5. Storing Capacity 127000 Litres
Chilling Centres at TIMUL
I. Sitamarhi 20000 LPD
II. Motihari 20000 LPD
III. Gopalganj 10000 LPD
IV. Sahebganj 4000 LPD
V.Betiah 4000 LPD
Number of Tankers
CFP, Patna 100 MTD
CFP, Ranchi 100 MTD
CFP, Kanti,Muz'pur 60 MTD
Ice-cream plant,Patna 3TLPD
Tirhut Dugdh Utpadak Sahkari Sangh Limited, Muzaffarpur, Dairy,
Bihar
AT A GLANCE
1. Year of Establishment 1982
2. Initial Plant Capacity 25000 Litres
3. Present Plant Capacity 100000 Litres
4. Handling Capacity 65000 Litres
5. Storing Capacity 127000 Litres
Chilling Centres at TIMUL
I. Sitamarhi 20000 LPD
II. Motihari 20000 LPD
III. Gopalganj 10000 LPD
IV. Sahebganj 4000 LPD
V.Betiah 4000 LPD
Number of Tankers
I. Small Tankers 15
II. Big Tankers 12
Marketing Areas
Muzaffarpur
Motihari
Betiah
Raxaul
Sitamarhi
Gopalganj
Siwan
Sahebganj
Number of Retail Outlets (Muzaffarpur): 527 Retail Points
Number of Employees :-
Officers 25
Skilled 194
Non-Skilled 423
Total 642
Milk and Milk Product
Tirhut dugdh Utpadak Sahkari Sangh is the largest dairy in Bihar. The main
product of TIMUL is pasteurized milk . Its brand name is “SUDHA”.
II. Big Tankers 12
Marketing Areas
Muzaffarpur
Motihari
Betiah
Raxaul
Sitamarhi
Gopalganj
Siwan
Sahebganj
Number of Retail Outlets (Muzaffarpur): 527 Retail Points
Number of Employees :-
Officers 25
Skilled 194
Non-Skilled 423
Total 642
Milk and Milk Product
Tirhut dugdh Utpadak Sahkari Sangh is the largest dairy in Bihar. The main
product of TIMUL is pasteurized milk . Its brand name is “SUDHA”.
Sl. No. Milk & Milk Products
1. Tonned Milk
2. Standard Milk
3. Gold Milk
4. Cow Milk
5. GSM (Gold Standard Milk)
6. Balushahi
7. Misthi Dahi
8. Fitness Dahi
9. P. Dahi
10. Honey Misthi Dahi
11. Ghee
12. R.T. Ghee
13. Gulabjamun
14. Honey
15. Lassi Sweet
16. Milk Cake
17. Khowa
18. Paneer
19. Peda
20. Rasogulla
21. Soanpapri
22. Surbhi
23. Table Butter
Customer Price of Sudha Products :-
Sl.No.Products Life Per Kg. Per Pack
1. Ghee 500 ml 6 Months 290.00 145.00
2. Ghee 200 ml 6 Months 300.00 60.00
3. R.T. Ghee 500 ml 6 Months 300.00 150.00
4. R.T. Ghee 1000 ml 6 Months 290.00 290.00
5. Ghee 15 Kr. Jar -- 4350.00 4350.00
6. Misti Dahi 5 Days 9.00 9.00
7. Honey Misti Dahi 5 Days 10.00 10.00
8. Fit. Dahi 500 grm. 5 Days 58.00 29.00
9. Fit. Dahi 200 grm. 5 Days 75.00 15.00
10. Plain Dahi 5 Kg. Jar5 Days 300.00 300.00
11. Plain Dahi 18 Kg. Jar5 Days 990.00 990.00
12. Balushahi 500 grm. 5 Days 170.00 85.00
13. Balushahi 250 grm. 5 Days 180.00 45.00
14. Balushahi 125 grm. 5 Days 200.00 25.00
15. Balushahi 10 Kg. Jar5 Days 1250.00 1250.00
1. Tonned Milk
2. Standard Milk
3. Gold Milk
4. Cow Milk
5. GSM (Gold Standard Milk)
6. Balushahi
7. Misthi Dahi
8. Fitness Dahi
9. P. Dahi
10. Honey Misthi Dahi
11. Ghee
12. R.T. Ghee
13. Gulabjamun
14. Honey
15. Lassi Sweet
16. Milk Cake
17. Khowa
18. Paneer
19. Peda
20. Rasogulla
21. Soanpapri
22. Surbhi
23. Table Butter
Customer Price of Sudha Products :-
Sl.No.Products Life Per Kg. Per Pack
1. Ghee 500 ml 6 Months 290.00 145.00
2. Ghee 200 ml 6 Months 300.00 60.00
3. R.T. Ghee 500 ml 6 Months 300.00 150.00
4. R.T. Ghee 1000 ml 6 Months 290.00 290.00
5. Ghee 15 Kr. Jar -- 4350.00 4350.00
6. Misti Dahi 5 Days 9.00 9.00
7. Honey Misti Dahi 5 Days 10.00 10.00
8. Fit. Dahi 500 grm. 5 Days 58.00 29.00
9. Fit. Dahi 200 grm. 5 Days 75.00 15.00
10. Plain Dahi 5 Kg. Jar5 Days 300.00 300.00
11. Plain Dahi 18 Kg. Jar5 Days 990.00 990.00
12. Balushahi 500 grm. 5 Days 170.00 85.00
13. Balushahi 250 grm. 5 Days 180.00 45.00
14. Balushahi 125 grm. 5 Days 200.00 25.00
15. Balushahi 10 Kg. Jar5 Days 1250.00 1250.00
16. Balushahi 1 Kg. Tin--- 130.00 130.00
17. Peda 250 Grm. 7 Days 200.00 50.00
18. Peda 100 Grm. 7 Days 220.00 22.00
19. Table Butter 500 Grm.12 Months 284.00 142.00
20. Table Butter 100 Grm.12 Months 290.00 29.00
21. Table Butter 50 Grm.12 Months 320.00 16.00
22. Lassi Sweet 200 ml --- 9.00 9.00
23. Mattha 200 ml -- 7.00 7.00
24. Surbhi 100 grm. 5 Days 12.00 12.00
25. Paneer 4 Kg. 10 Days 193.00 772.00
26. Paneer 500 grm. 10 Days 196.00 98.00
27. Paneer 200 grm.. 10 Days 200.00 40.00
28. Paneer 100 grm. 10 Days 220.00 22.00
29. Rasogulla 500 grm. 5 Days 150.00 75.00
30. Rasogulla 250 grm. 5 Days 160.00 40.00
31. Rasogulla 125 grm. 5 Days 176.00 22.00
32. Rasogulla 10 Kg. Jar.5 Days 1100.00 1100.00
33. Rasogulla 5 Kg Jar 5 Days 575.00 575.00
34. Rasogulla 1 Kg. TIN--- 125.00 125.00
35. Litchi 50 grm. 18 Months 220.00 11.00
36. Litchi 100 grm. 18 Months 180.00 18.00
37. Litchi 250 grm. 18 Months 160.00 40.00
38. Litchi 500 grm. 18 Months 150.00 75.00
39. Gulab Jamun 125 grm.7 Days 200.00 25.00
40. Gulab Jamun 250 grm.7 Days 118.00 45.00
41. Gulab Jamun 500 grm.7 Days 170.00 85.00
42. Gulab Jamun 5 Kg. Jar7 Days 675.00 675.00
43. Gulab Jamun 10 Kg. Jar.7 Days 1250.00 1250.00
44. Gulab Jamun 1 Kg TIN4 Months 130.00 130.00
45. Khowa 500 Gm. --- 200.00 100.00
46. Milk Cake 100 Grm. 7 Days 220.00 22.00
47. Milk Cake 250 Grm. 7 Days 200.00 50.00
48. Soanpapadi 250 Grm.--- 248.00 62.00
49. Soanpapadi 400 grm.--- 225.00 90.00
50. Honey 50 grm. --- 420.00 21.00
51. Honey 100 grm. --- 400.00 40.00
52. Honey 250 grm. --- 328.00 82.00
53. Honey 500 grm. --- 260.00 130.00
54. Balushahi 5 Kg Jar 5 Days 675.00 675.00
Customer price of Sudha Milk :-
Sl.No. Products Life
1
/2 Kg. 1 Kg.
1. Tonned Milk ---- 15.00 29.00
2. Standard Milk ---- 16.00 32.00
17. Peda 250 Grm. 7 Days 200.00 50.00
18. Peda 100 Grm. 7 Days 220.00 22.00
19. Table Butter 500 Grm.12 Months 284.00 142.00
20. Table Butter 100 Grm.12 Months 290.00 29.00
21. Table Butter 50 Grm.12 Months 320.00 16.00
22. Lassi Sweet 200 ml --- 9.00 9.00
23. Mattha 200 ml -- 7.00 7.00
24. Surbhi 100 grm. 5 Days 12.00 12.00
25. Paneer 4 Kg. 10 Days 193.00 772.00
26. Paneer 500 grm. 10 Days 196.00 98.00
27. Paneer 200 grm.. 10 Days 200.00 40.00
28. Paneer 100 grm. 10 Days 220.00 22.00
29. Rasogulla 500 grm. 5 Days 150.00 75.00
30. Rasogulla 250 grm. 5 Days 160.00 40.00
31. Rasogulla 125 grm. 5 Days 176.00 22.00
32. Rasogulla 10 Kg. Jar.5 Days 1100.00 1100.00
33. Rasogulla 5 Kg Jar 5 Days 575.00 575.00
34. Rasogulla 1 Kg. TIN--- 125.00 125.00
35. Litchi 50 grm. 18 Months 220.00 11.00
36. Litchi 100 grm. 18 Months 180.00 18.00
37. Litchi 250 grm. 18 Months 160.00 40.00
38. Litchi 500 grm. 18 Months 150.00 75.00
39. Gulab Jamun 125 grm.7 Days 200.00 25.00
40. Gulab Jamun 250 grm.7 Days 118.00 45.00
41. Gulab Jamun 500 grm.7 Days 170.00 85.00
42. Gulab Jamun 5 Kg. Jar7 Days 675.00 675.00
43. Gulab Jamun 10 Kg. Jar.7 Days 1250.00 1250.00
44. Gulab Jamun 1 Kg TIN4 Months 130.00 130.00
45. Khowa 500 Gm. --- 200.00 100.00
46. Milk Cake 100 Grm. 7 Days 220.00 22.00
47. Milk Cake 250 Grm. 7 Days 200.00 50.00
48. Soanpapadi 250 Grm.--- 248.00 62.00
49. Soanpapadi 400 grm.--- 225.00 90.00
50. Honey 50 grm. --- 420.00 21.00
51. Honey 100 grm. --- 400.00 40.00
52. Honey 250 grm. --- 328.00 82.00
53. Honey 500 grm. --- 260.00 130.00
54. Balushahi 5 Kg Jar 5 Days 675.00 675.00
Customer price of Sudha Milk :-
Sl.No. Products Life
1
/2 Kg. 1 Kg.
1. Tonned Milk ---- 15.00 29.00
2. Standard Milk ---- 16.00 32.00
3. Gold Milk ---- 17.00 34.00
4. Cow Milk ---- 14.00 28.00
5. DTM ---- ---- ----
4. Cow Milk ---- 14.00 28.00
5. DTM ---- ---- ----
PRODUCT PROFILE
Tirhut dugdh Utpadak Sahkari Sangh is the largest dairy in Bihar. The
main product of TIMUL is pasteurized milk . Its brand name is “SUDHA”.
Type of Milk :-
There are three types of Milk product by Muzaffarpur dairy.
(1) Sudha Gold :-
It is the most popular milk among the H.I.G. and upper
M.I.G. segment. It was observed that the housewives
measures the quality of the milk by the fat content. Thus on
the basis of perceived quality F.C.M. score over the other
milk types. Its composition is as follows :-
Fat content: Not less than 6 %
SNF : Not less than 9 %
This is very good milk for the preparation of curds and sweets.
(2) Sudha Shakti Milk :-
Sudha Shakti Milk has the most consistent supply of all the milk types that are
being supplied by Muzaffarpur Dairy. The composition of the
milk is some as that of cow milk in terms of fat and SNF. It is
cow fat milk but having rich amount of other things. Its
composition is as follows :-
Fat content: Not less than 3 %
SNF : Not less than 8.5 %
This is very good milk for the preparation of all types of sweets and other
things. It is used for drinking purpose for all age groups.
Tirhut dugdh Utpadak Sahkari Sangh is the largest dairy in Bihar. The
main product of TIMUL is pasteurized milk . Its brand name is “SUDHA”.
Type of Milk :-
There are three types of Milk product by Muzaffarpur dairy.
(1) Sudha Gold :-
It is the most popular milk among the H.I.G. and upper
M.I.G. segment. It was observed that the housewives
measures the quality of the milk by the fat content. Thus on
the basis of perceived quality F.C.M. score over the other
milk types. Its composition is as follows :-
Fat content: Not less than 6 %
SNF : Not less than 9 %
This is very good milk for the preparation of curds and sweets.
(2) Sudha Shakti Milk :-
Sudha Shakti Milk has the most consistent supply of all the milk types that are
being supplied by Muzaffarpur Dairy. The composition of the
milk is some as that of cow milk in terms of fat and SNF. It is
cow fat milk but having rich amount of other things. Its
composition is as follows :-
Fat content: Not less than 3 %
SNF : Not less than 8.5 %
This is very good milk for the preparation of all types of sweets and other
things. It is used for drinking purpose for all age groups.
(3) Sudha Tonned Milk :-
Sudha Tonned Milk was initially launched for the tea stall but
lately they were being recommended by the doctors for the
patient needing low fat in take. It is a fat free milk obtained by
eliminating of fat contents. It is rich in protein, lactose and
other minerals except only fat. Its composition is as follows :-
Fat content : Not less than 0.1 %
SNF and Vitamin A : Not less than 9 %
This is very good milk for old men, infants and who are facing cholesterol
problems.
Milk Products
(1) GHEE
Ghee is manufactured in Muzaffarpur Dairy in the brand
name of "SUDHA" from January 1993.
Now a days Ghee is sold in all over the State and is well
accepted by the consumers.
(2) PEDA :-
This is a unique products of the Dairy which has started
from November, 1992. Peda is traditionally porepared by
mixing Khoa and sugar in the ratio of 3:1.
It is used as a delicious sweet which is very popular in North Bihar.
Specially on the occasion of various religious festivals as saraswati Puja, Durga
Puja, ID-UL-Fitar and X-mas etc.
Sudha Tonned Milk was initially launched for the tea stall but
lately they were being recommended by the doctors for the
patient needing low fat in take. It is a fat free milk obtained by
eliminating of fat contents. It is rich in protein, lactose and
other minerals except only fat. Its composition is as follows :-
Fat content : Not less than 0.1 %
SNF and Vitamin A : Not less than 9 %
This is very good milk for old men, infants and who are facing cholesterol
problems.
Milk Products
(1) GHEE
Ghee is manufactured in Muzaffarpur Dairy in the brand
name of "SUDHA" from January 1993.
Now a days Ghee is sold in all over the State and is well
accepted by the consumers.
(2) PEDA :-
This is a unique products of the Dairy which has started
from November, 1992. Peda is traditionally porepared by
mixing Khoa and sugar in the ratio of 3:1.
It is used as a delicious sweet which is very popular in North Bihar.
Specially on the occasion of various religious festivals as saraswati Puja, Durga
Puja, ID-UL-Fitar and X-mas etc.
(3) PANEER :-
Paneer is a coagulated Milk product obtained by
coagulation of Milk and by addition of citric acid and chena.
it is started in December 1992.
It is used in the preparation of various types of sweets. Also
used in preparation of different vegetables sometimes. It is directly used by
patients.
(4) MISTI DAHI :-
It is another delicious item and most popular (Specially in the
summer season) milk products of Muzaffarpur Dairy. It was started
in February, 1994.
It is a part of very wide range of Bengali sweets that are extremely
popular in eastern part of country.
(5) LASSI :-
It is also a popular and delicious product of Muzaffarpur
Dairy, which has been launch in the market and it is the most
popular and liked by people in summer season. It was started in
April 1993.
It is very useful in the case of indigestion.
(6) TABLE BUTTER :-
T. Butter is sold in the market as the brand name of
"SUDHA". It was started by Muzaffarpur Dairy in 100 gms.
rappers in Oct., 1993. 'But in these days it is available in 50 gms. of wrappers.
Now a days it is also available indifferent gms. of wrappers.
Paneer is a coagulated Milk product obtained by
coagulation of Milk and by addition of citric acid and chena.
it is started in December 1992.
It is used in the preparation of various types of sweets. Also
used in preparation of different vegetables sometimes. It is directly used by
patients.
(4) MISTI DAHI :-
It is another delicious item and most popular (Specially in the
summer season) milk products of Muzaffarpur Dairy. It was started
in February, 1994.
It is a part of very wide range of Bengali sweets that are extremely
popular in eastern part of country.
(5) LASSI :-
It is also a popular and delicious product of Muzaffarpur
Dairy, which has been launch in the market and it is the most
popular and liked by people in summer season. It was started in
April 1993.
It is very useful in the case of indigestion.
(6) TABLE BUTTER :-
T. Butter is sold in the market as the brand name of
"SUDHA". It was started by Muzaffarpur Dairy in 100 gms.
rappers in Oct., 1993. 'But in these days it is available in 50 gms. of wrappers.
Now a days it is also available indifferent gms. of wrappers.
(7) SUDHA SURBHI :-
Sudha surbhi is an another innovation of its R & D wings in the year
1994-95, it is product of chena and Rabri higher percentage of fat and protein. It
is marketed in hygienically packed and sealed with attractive cups of 100 gms.
(8) KALAKAND :-
Kalakand is an innovation of its R & D wing in the year
1998. It is very delicious and very popular product of SUDHA
Dairy. It is special product of Khoa.
(9) During the year 2001-03 some special sweets are introduced in the
market by the Sudha Dairy, like LEDIKENI, BALUSHAHI,
CHOCOBURFI.
These sweets are delicious and favourite in his North Bihar region.
(10) SALTED LASSI :-
Salted lassi is very recent product of Sudha Dairy. This is
introduced for specially the diabetic persons and it is very popular
among them.
(11) SUDHA RASSOGULLA :-
Sudha surbhi is an another innovation of its R & D wings in the year
1994-95, it is product of chena and Rabri higher percentage of fat and protein. It
is marketed in hygienically packed and sealed with attractive cups of 100 gms.
(8) KALAKAND :-
Kalakand is an innovation of its R & D wing in the year
1998. It is very delicious and very popular product of SUDHA
Dairy. It is special product of Khoa.
(9) During the year 2001-03 some special sweets are introduced in the
market by the Sudha Dairy, like LEDIKENI, BALUSHAHI,
CHOCOBURFI.
These sweets are delicious and favourite in his North Bihar region.
(10) SALTED LASSI :-
Salted lassi is very recent product of Sudha Dairy. This is
introduced for specially the diabetic persons and it is very popular
among them.
(11) SUDHA RASSOGULLA :-
Organizational Structure
The Bihar state Co-operative Milk Producers Federation Limited (COMFED) is
registered under the head office at B-9, Sri Krishnapuri, Patna. It is owned by
the Bihar Government. The company has a chairman who is associated with the
Board of Directors.
The company is headed by Managing Director (MD). Next after the MD is the
General Manager (GM). There are six major departments as follows:
(i)Personnel
(ii)Finance
(iii)Marketing
(iv)Purchasing
(v)Procurement
(vi)Production
Muzaffarpur Dairy an unit of COMFED is situated at NH-28 about 6
KM west of Muzaffarpur town at Kolhua Pagambarpur.
MARKETING DEPARTMENT AND OBJECTS
(I)The marketing department is the backbone of organisation and plays
very important role.
(II) The Deputy Manager (Marketing) is the head and fully responsible for
his department.
(III) Administration is direct under the control of Managing Director.
(IV) Below the Deputy Manager (Marketing) there are marketing in-charge.
(V) There are four Assistants under Marketing In-charge.
The Bihar state Co-operative Milk Producers Federation Limited (COMFED) is
registered under the head office at B-9, Sri Krishnapuri, Patna. It is owned by
the Bihar Government. The company has a chairman who is associated with the
Board of Directors.
The company is headed by Managing Director (MD). Next after the MD is the
General Manager (GM). There are six major departments as follows:
(i)Personnel
(ii)Finance
(iii)Marketing
(iv)Purchasing
(v)Procurement
(vi)Production
Muzaffarpur Dairy an unit of COMFED is situated at NH-28 about 6
KM west of Muzaffarpur town at Kolhua Pagambarpur.
MARKETING DEPARTMENT AND OBJECTS
(I)The marketing department is the backbone of organisation and plays
very important role.
(II) The Deputy Manager (Marketing) is the head and fully responsible for
his department.
(III) Administration is direct under the control of Managing Director.
(IV) Below the Deputy Manager (Marketing) there are marketing in-charge.
(V) There are four Assistants under Marketing In-charge.
OBJECTS
There are number of objectives of this department as follows:-
(i)Selling of milk and its products.
(ii) Supervision
(iii) Transporting
(iv) Accounting
(v) Appointment of retailers and whole sellers.
(vi) Market survey
(vii) Consumer contact
(viii) Advertisement
(ix) Sales Promotion
There are number of objectives of this department as follows:-
(i)Selling of milk and its products.
(ii) Supervision
(iii) Transporting
(iv) Accounting
(v) Appointment of retailers and whole sellers.
(vi) Market survey
(vii) Consumer contact
(viii) Advertisement
(ix) Sales Promotion
ORGANIZATIONAL STRUCTURE
C h a i r m a n
B o a r d o f D i r e c t o r s
D y . M a n a g e r
( M a r k e t i n g )
P l a n t
I n c h a r g e
I n c h a r g e
C a t t l e f e e d
A s s t . M a n a g e r
( E n g r . )
S r . T e c h n i c a l
S u p e r v i s o r ( E n g r . )
T e c h n i c i a n s
T e c h n i c i a n s
&
A n a l y s t s
A s s t . M a n a g e r
( A c c o u n t s )
A c c o u n t a n t
A c c o u n t s
A s s i s t a n t s
A s s t . M a n a g e r
( P r o c u r e m e n t )
M a n a g i n g D i r e c t o r
T e c h n i c a l O f f i c e r
( M a r k e t i n g )
T e c h n i c a l O f f i c e r
( P r o d u c t )
T e c h n i c a l O f f i c e r
( P r o c e s s i n g )
T e c h n i c a l O f f i c e r
( P r o c u r e m e n t )
M i l k P r o c u r e m e n t
O f f i c e r s
F i e l d S u p e r v i s o r s
&
A s s i s t a n t s
F i e l d S u p e r v i s o r s
&
A s s i s t a n t s
I n c h a r g e
( C h i l l i n g C e n t r e s )
S h i f t
I n c h a r g e
S h i f t
I n c h a r g e
M a r k e t i n g
S u p e r v i s o r s
C h a i r m a n
B o a r d o f D i r e c t o r s
D y . M a n a g e r
( M a r k e t i n g )
P l a n t
I n c h a r g e
I n c h a r g e
C a t t l e f e e d
A s s t . M a n a g e r
( E n g r . )
S r . T e c h n i c a l
S u p e r v i s o r ( E n g r . )
T e c h n i c i a n s
T e c h n i c i a n s
&
A n a l y s t s
A s s t . M a n a g e r
( A c c o u n t s )
A c c o u n t a n t
A c c o u n t s
A s s i s t a n t s
A s s t . M a n a g e r
( P r o c u r e m e n t )
M a n a g i n g D i r e c t o r
T e c h n i c a l O f f i c e r
( M a r k e t i n g )
T e c h n i c a l O f f i c e r
( P r o d u c t )
T e c h n i c a l O f f i c e r
( P r o c e s s i n g )
T e c h n i c a l O f f i c e r
( P r o c u r e m e n t )
M i l k P r o c u r e m e n t
O f f i c e r s
F i e l d S u p e r v i s o r s
&
A s s i s t a n t s
F i e l d S u p e r v i s o r s
&
A s s i s t a n t s
I n c h a r g e
( C h i l l i n g C e n t r e s )
S h i f t
I n c h a r g e
S h i f t
I n c h a r g e
M a r k e t i n g
S u p e r v i s o r s
Competitors of the Organization
As we know that Shudha is a no.1 brand in dairy sector in North Bihar. But
Sudha is not milk producer in North Bihar. There are a lot of competitor in
market such as Amul, Raj, Amrit, Everyday, Nestle etc. But Amul is a very
tough competitor of Sudha and its product range is also wide. Customer always
gives first priority to Sudha because this is a local company and there are a large
number of retailers of Sudha so that customers easily reaches to the Sudha
Parlour and purchase its product according to their need. But sometime like
festivals and matrimonial ceremony the demand of milk and its by product
become very high and then that time Sudha become unable to fulfill the
requirement of customer then customer take in use other company to fulfill their
need.
Company Market Share
Sudha 46%
Raj 4%
Amrit 1%
Amulya 10%
Everyday 0.4%
Nestle 0.6%
Others 38%
46.00%
4.00%1.00%
10.00%
0.40%
0.60%
38.00%
Market Share
Sudha
Raj
Amrit
Amulya
Everyday
Nestle
Others
As we know that Shudha is a no.1 brand in dairy sector in North Bihar. But
Sudha is not milk producer in North Bihar. There are a lot of competitor in
market such as Amul, Raj, Amrit, Everyday, Nestle etc. But Amul is a very
tough competitor of Sudha and its product range is also wide. Customer always
gives first priority to Sudha because this is a local company and there are a large
number of retailers of Sudha so that customers easily reaches to the Sudha
Parlour and purchase its product according to their need. But sometime like
festivals and matrimonial ceremony the demand of milk and its by product
become very high and then that time Sudha become unable to fulfill the
requirement of customer then customer take in use other company to fulfill their
need.
Company Market Share
Sudha 46%
Raj 4%
Amrit 1%
Amulya 10%
Everyday 0.4%
Nestle 0.6%
Others 38%
46.00%
4.00%1.00%
10.00%
0.40%
0.60%
38.00%
Market Share
Sudha
Raj
Amrit
Amulya
Everyday
Nestle
Others
Chapter - 3
Literature Review
Literature Review
Literature Review (Marketing Prospective)
The prospect of any product depends upon the market demand and company’s
demand. The market demand is measured by using various demand forecasting
techniques, which is discussed below. But before that we should be familiar
with the basic terminology of the market as given bellow:
(a)Potential Market.
It is the set of consumer who profess a sufficient level of interest
in a market offer. However, consumer interest is not enough to define a
market for marketers unless they also have sufficient income and access
to the product.
(b)Available Market.
It is the set of consumer who have interest, income, and access to
a particular offer. For some market offers, the company or government
may restrict sales to certain groups.
(c)Target Market.
It is the part of the qualified available market the company
decides to pursue. The company might decide to concentrate its
marketing and distribution effort on the South Asian market.
(d)Penetrated Market.
It is the set of consumers who are buying the company’s product.
These definitions are useful tool for market planning. If the
company isn’t satisfied with its current sales, it can take a number of
buyers from its target marketing. It can lower the qualification for
potential buyers. It can expand its available market by opening
The prospect of any product depends upon the market demand and company’s
demand. The market demand is measured by using various demand forecasting
techniques, which is discussed below. But before that we should be familiar
with the basic terminology of the market as given bellow:
(a)Potential Market.
It is the set of consumer who profess a sufficient level of interest
in a market offer. However, consumer interest is not enough to define a
market for marketers unless they also have sufficient income and access
to the product.
(b)Available Market.
It is the set of consumer who have interest, income, and access to
a particular offer. For some market offers, the company or government
may restrict sales to certain groups.
(c)Target Market.
It is the part of the qualified available market the company
decides to pursue. The company might decide to concentrate its
marketing and distribution effort on the South Asian market.
(d)Penetrated Market.
It is the set of consumers who are buying the company’s product.
These definitions are useful tool for market planning. If the
company isn’t satisfied with its current sales, it can take a number of
buyers from its target marketing. It can lower the qualification for
potential buyers. It can expand its available market by opening
distribution elsewhere or lowering its price, or it can reposition itself in
the minds of its consumers.
TECHNIQUES OF DEMAND FORECASTING
The various techniques of demand forecasting are given below:
1.Survey Method.
Survey method are generally used where the purpose is to make
short-run forecast of demand. Under this method, consumer surveys are
conducted to collect information about their intentions and future
purchase plans. This method includes:
(i)Survey of potential consumers to elicit information on their
intentions and plan,
(ii)Opinion polling of experts, i.e., opinion survey of market experts
and sales representatives and through market studies and
experiments.
The following techniques are used to conduct the survey of
consumers and experts.
1.A. Consumer survey Methods- Direct interviews.
The consumer survey method of demand forecasting involves
direct interview of the potential consumers. It may be in the form
of
1.A.a. Complete Enumeration Method.
In this method, almost all potential users of the product are
contacted and are asked about their future plan of purchasing
the product in question. The quantities indicated by the
consumers are added together to obtain the probable demand
for the product.
the minds of its consumers.
TECHNIQUES OF DEMAND FORECASTING
The various techniques of demand forecasting are given below:
1.Survey Method.
Survey method are generally used where the purpose is to make
short-run forecast of demand. Under this method, consumer surveys are
conducted to collect information about their intentions and future
purchase plans. This method includes:
(i)Survey of potential consumers to elicit information on their
intentions and plan,
(ii)Opinion polling of experts, i.e., opinion survey of market experts
and sales representatives and through market studies and
experiments.
The following techniques are used to conduct the survey of
consumers and experts.
1.A. Consumer survey Methods- Direct interviews.
The consumer survey method of demand forecasting involves
direct interview of the potential consumers. It may be in the form
of
1.A.a. Complete Enumeration Method.
In this method, almost all potential users of the product are
contacted and are asked about their future plan of purchasing
the product in question. The quantities indicated by the
consumers are added together to obtain the probable demand
for the product.
1.A.b. Sample Survey Method.
Under this method, only a few potential consumers and
users selected from the relevant market through a sampling
method are surveyed. Method of survey may be direct
interview or mailed questionnaire to the sample-consumers.
1.A.c. The End-Use Method.
The end-use method of demand forecasting has a
considerable theoretical and practical value, especially in
forecasting demand for inputs. Making forecasts by this
method requires building up a schedule of probable aggregate
future demand for inputs by consuming industries and various
other sectors.
1.B. Opinion Poll Methods.
The opinion poll methods aim at collecting opinions of those
who are supposed to possess knowledge of the market, e.g., sales
representatives, sales executives, professional marketing experts
and consultants. The opinion poll methods include:
1.B.a. Expert-opinion Method.
Firms having a good network of sales representatives can
put them to the work of assessing the demand for the areas,
regions or cities that they represent.
1.B.a.ii. Delphi Method.
Delphi method of demand forecasting is an extension of
the simple expert opinion poll method. This method used to
Under this method, only a few potential consumers and
users selected from the relevant market through a sampling
method are surveyed. Method of survey may be direct
interview or mailed questionnaire to the sample-consumers.
1.A.c. The End-Use Method.
The end-use method of demand forecasting has a
considerable theoretical and practical value, especially in
forecasting demand for inputs. Making forecasts by this
method requires building up a schedule of probable aggregate
future demand for inputs by consuming industries and various
other sectors.
1.B. Opinion Poll Methods.
The opinion poll methods aim at collecting opinions of those
who are supposed to possess knowledge of the market, e.g., sales
representatives, sales executives, professional marketing experts
and consultants. The opinion poll methods include:
1.B.a. Expert-opinion Method.
Firms having a good network of sales representatives can
put them to the work of assessing the demand for the areas,
regions or cities that they represent.
1.B.a.ii. Delphi Method.
Delphi method of demand forecasting is an extension of
the simple expert opinion poll method. This method used to
consolidate the divergent expert opinions and to arrive at a
compromise estimate of future demand. The process is simple.
1.B.b. Market Studies and Experiments.
An alternative method of collecting necessary information
regarding demand is to carry out market studies and
experiments on consumer’s behavior under actual, though
controlled, market conditions. This method is known in
common parlance as market experiment method.
1.B.b.i. Market Test.
Under this method, consumers are given some
money to buy in a stipulated store goods, with varying prices,
packaging, displays, etc. The
experiment reveals the consumers responsiveness to the
changes made in price, packages, displays, etc.
1.B.b.ii. Laboratory Test.
The laboratory experiments also yield the same
information as the market test but the former has an advantage
over the latter because of greater control extraneous factors
and its somewhat lower cost.
2.Statistical Method.
Statistical method which utilize historical and cross-section data
for estimating long-term demand. Statistical methods are considered to
be superior techniques of demand estimation for the following reasons.
compromise estimate of future demand. The process is simple.
1.B.b. Market Studies and Experiments.
An alternative method of collecting necessary information
regarding demand is to carry out market studies and
experiments on consumer’s behavior under actual, though
controlled, market conditions. This method is known in
common parlance as market experiment method.
1.B.b.i. Market Test.
Under this method, consumers are given some
money to buy in a stipulated store goods, with varying prices,
packaging, displays, etc. The
experiment reveals the consumers responsiveness to the
changes made in price, packages, displays, etc.
1.B.b.ii. Laboratory Test.
The laboratory experiments also yield the same
information as the market test but the former has an advantage
over the latter because of greater control extraneous factors
and its somewhat lower cost.
2.Statistical Method.
Statistical method which utilize historical and cross-section data
for estimating long-term demand. Statistical methods are considered to
be superior techniques of demand estimation for the following reasons.
(i)In the statistical methods, the element of subjectivity is minimum,
(ii)Method of estimation is scientific, as it is based on the theoretical
relationship between the dependent and independent variables,
(iii)Estimates are relatively more reliable, and
(iv)Estimation involves smaller cost.
Statistical methods of demand projection include the following
techniques:
2.A. Trend projection Methods.
Trend projection method is a ‘classical method’ of business
forecasting. This method is essentially concerned with the study of
movement of variables through time. The use of this method requires
a long and reliable time-series data.
2.A.a. Graphical Method.
Under this method, annual sales data is plotted on a graph
paper and a line is drawn through the plotted points.
2.A.b. Fitting Trend Equation: Least Square Method.
Fitting trend equation is a formal technique of projecting
the trend in demand. Under this method, a trend line is fitted to
the time-series sales data with the aid of statistical techniques.
2.A.c. Box-Jenkins Method.
Box-Jenkins method of forecasting is used only for short-
term predictions. Besides, this method is suitable for forecasting
demand with only stationary time-series sales data. Stationary
time-series data is one which does not reveal a long-term trend. In
(ii)Method of estimation is scientific, as it is based on the theoretical
relationship between the dependent and independent variables,
(iii)Estimates are relatively more reliable, and
(iv)Estimation involves smaller cost.
Statistical methods of demand projection include the following
techniques:
2.A. Trend projection Methods.
Trend projection method is a ‘classical method’ of business
forecasting. This method is essentially concerned with the study of
movement of variables through time. The use of this method requires
a long and reliable time-series data.
2.A.a. Graphical Method.
Under this method, annual sales data is plotted on a graph
paper and a line is drawn through the plotted points.
2.A.b. Fitting Trend Equation: Least Square Method.
Fitting trend equation is a formal technique of projecting
the trend in demand. Under this method, a trend line is fitted to
the time-series sales data with the aid of statistical techniques.
2.A.c. Box-Jenkins Method.
Box-Jenkins method of forecasting is used only for short-
term predictions. Besides, this method is suitable for forecasting
demand with only stationary time-series sales data. Stationary
time-series data is one which does not reveal a long-term trend. In
other words, Box-Jenkins techniques can be used only in those
cases in which time-series analysis depicts monthly or seasonal
variation recurring with some degree of regularity.
2.B. Barometric Method of Forecasting.
The barometric method of forecasting follows the method
meteorologists use in weather forecasting. Meteorologists use the
barometer to forecast weather conditions on the basis of movements
of mercury in the barometer.
The indicators used in this method are classified as:
2.B.a. Leading indicators.
The leading series consists of indicators which move up or
down ahead of some other series. Some examples of the leading
series are:
(i)Index of net business (capital) formation,
(ii)New orders for durable goods,
(iii)New building permits,
(iv)Change in the value of inventories,
(v)Index of the prices of the materials, and
(vi)Corporate profits after tax.
2.B.b. Coincidental indicators.
cases in which time-series analysis depicts monthly or seasonal
variation recurring with some degree of regularity.
2.B. Barometric Method of Forecasting.
The barometric method of forecasting follows the method
meteorologists use in weather forecasting. Meteorologists use the
barometer to forecast weather conditions on the basis of movements
of mercury in the barometer.
The indicators used in this method are classified as:
2.B.a. Leading indicators.
The leading series consists of indicators which move up or
down ahead of some other series. Some examples of the leading
series are:
(i)Index of net business (capital) formation,
(ii)New orders for durable goods,
(iii)New building permits,
(iv)Change in the value of inventories,
(v)Index of the prices of the materials, and
(vi)Corporate profits after tax.
2.B.b. Coincidental indicators.
It is one that move up or down simultaneously with the
level of economic activity. Some examples of the coincidental
series are:
(i)Number of employees in the non-agricultural sector,
(ii)Rate of unemployment,
(iii)Gross national product at constant prices,
(iv)Sales recorded by the manufacturing, trading and the retail
sectors.
(a) Lagging indicators.
The lagging series, consists of those indicators which
follow a change after some time-lag. Some of the indices that
have been identified as lagging series by the NBER are:
(i)Labour cost per unit o f manufactured output,
(ii)Outstanding loans, and
(iii)Lending rate for short-term loans.
2.C. Econometric Methods.
The econometric methods combine statistical tools with
economic theories to estimate economic variables and to forecast the
intended economic variables. The forecasts made through
econometric methods are much more reliable than those made
through any other method. The econometric methods are, therefore,
most widely used to forecast demand for a product, for a group of
products and for the economy as a whole. Our concern here is
primarily to explain econometric methods used for forecasting
demand for a product.
The econometric methods are briefly described here under two
basic methods.
level of economic activity. Some examples of the coincidental
series are:
(i)Number of employees in the non-agricultural sector,
(ii)Rate of unemployment,
(iii)Gross national product at constant prices,
(iv)Sales recorded by the manufacturing, trading and the retail
sectors.
(a) Lagging indicators.
The lagging series, consists of those indicators which
follow a change after some time-lag. Some of the indices that
have been identified as lagging series by the NBER are:
(i)Labour cost per unit o f manufactured output,
(ii)Outstanding loans, and
(iii)Lending rate for short-term loans.
2.C. Econometric Methods.
The econometric methods combine statistical tools with
economic theories to estimate economic variables and to forecast the
intended economic variables. The forecasts made through
econometric methods are much more reliable than those made
through any other method. The econometric methods are, therefore,
most widely used to forecast demand for a product, for a group of
products and for the economy as a whole. Our concern here is
primarily to explain econometric methods used for forecasting
demand for a product.
The econometric methods are briefly described here under two
basic methods.
2.C.a. Regression Method.
Regression analysis is the most popular method of demand
estimation. This method combines economic theory and statistical
techniques of estimation.
2.C.a.i. Simple or Bivariate Regression Technique.
In simple regression technique, a single independent
variable is used to estimate a statistical value of the
‘dependent variable’ that is, the variable to be forecast.
2.C.a.ii. Multi-variate Regression.
The multi-variate regression equation is used where
demand for a commodity is deemed to be the function of
many variavbles or in cases in which the number of
explanatory variables is greater than one.
2.C.b. Simultaneous Equations Model.
In explaining this model, it will be helpful to begin with a
comparison of simultaneous equation method with regression
method. We may recall that regression technique of demand
forecasting consists of a single equation. In contrast, the
simultaneous equations. These equations are generally, behavioral
equations, mathematical identities and market-clearing equations.
Product demand in the market can be simultaneously find out along with the
companies product demand.
Company demand
It is the company’s estimated share of market demand at alternative
levels of company marketing effort in a given time period. It depends or how
Regression analysis is the most popular method of demand
estimation. This method combines economic theory and statistical
techniques of estimation.
2.C.a.i. Simple or Bivariate Regression Technique.
In simple regression technique, a single independent
variable is used to estimate a statistical value of the
‘dependent variable’ that is, the variable to be forecast.
2.C.a.ii. Multi-variate Regression.
The multi-variate regression equation is used where
demand for a commodity is deemed to be the function of
many variavbles or in cases in which the number of
explanatory variables is greater than one.
2.C.b. Simultaneous Equations Model.
In explaining this model, it will be helpful to begin with a
comparison of simultaneous equation method with regression
method. We may recall that regression technique of demand
forecasting consists of a single equation. In contrast, the
simultaneous equations. These equations are generally, behavioral
equations, mathematical identities and market-clearing equations.
Product demand in the market can be simultaneously find out along with the
companies product demand.
Company demand
It is the company’s estimated share of market demand at alternative
levels of company marketing effort in a given time period. It depends or how
the company’s products, services, prices and communications are perceived
relative to the competitors. It other things are equal the company’s market share
will depend on the relative scale and effectiveness of its market expenditures.
Marketing model builders have developed sales response function to measure
how a company’s sales are affected by its marketing expenditure level,
marketing mix and marketing effectiveness.
relative to the competitors. It other things are equal the company’s market share
will depend on the relative scale and effectiveness of its market expenditures.
Marketing model builders have developed sales response function to measure
how a company’s sales are affected by its marketing expenditure level,
marketing mix and marketing effectiveness.
Chapter - 4
Research Methodology
Research Methodology
Research Methodology
Methodology is a systematic way to undertake the study. It may be understood as a
science of studying how study is done. In fact, success of the research project depends
entirely on the data and therefore the methods employed in the collection of the data.
Study Objective -
The main objective of the study is to understand the business environment of Sudha
Honey, to know the supply chain of the company how they work.
Research Design :-
Research design indicates the methods of research i.e. the methods of gathering
information and methods of sampling. Research design in the study is descriptive
analytical research. It is designed to describe something, such as demographic
characteristics or who use the product.
Sampling Technique :-
The sampling techniques involved in this project are convenience sampling technique.
The respondents were interviewed at various placed like residence and outlet shop of
milk products.
Sampling Plan :-
1. Sampling unit : Sampling unit consist of Manufacturer, Distributor, Retailer and
consumers, it mainly comprises of consumers, Retailer and distributor in Muzaffarpur.
2. Sampling method : convenience sampling method.
3. Sample Size : It consists of 100 retailers and 50 consumers.
Data Collection Methods :
1) Primary Data :-
In this method the various information are gethered for the very first time or we can
say that it is a way of getting first hand information. Primary data is gathered by
interview, questionnaire. This primary data collection was major part of field survey.
Methodology is a systematic way to undertake the study. It may be understood as a
science of studying how study is done. In fact, success of the research project depends
entirely on the data and therefore the methods employed in the collection of the data.
Study Objective -
The main objective of the study is to understand the business environment of Sudha
Honey, to know the supply chain of the company how they work.
Research Design :-
Research design indicates the methods of research i.e. the methods of gathering
information and methods of sampling. Research design in the study is descriptive
analytical research. It is designed to describe something, such as demographic
characteristics or who use the product.
Sampling Technique :-
The sampling techniques involved in this project are convenience sampling technique.
The respondents were interviewed at various placed like residence and outlet shop of
milk products.
Sampling Plan :-
1. Sampling unit : Sampling unit consist of Manufacturer, Distributor, Retailer and
consumers, it mainly comprises of consumers, Retailer and distributor in Muzaffarpur.
2. Sampling method : convenience sampling method.
3. Sample Size : It consists of 100 retailers and 50 consumers.
Data Collection Methods :
1) Primary Data :-
In this method the various information are gethered for the very first time or we can
say that it is a way of getting first hand information. Primary data is gathered by
interview, questionnaire. This primary data collection was major part of field survey.
2. Secondary Data :-
Data which are already available and it may provide ready information relevant to the
study is called secondary data.
The information collection process and methodology which I followed secondary data
with the help of Internal source (Life history, Letters, Diaries and Memory), External
Sources (Book, Business Journals, websites etc.) and other such modes of information
generation.
Questionnaire Description :
The questionnaire was prepared consisting of structured and non-disguised. The
questions were logically and sequentially arranged in the questionnaire so the proper
and authentic information can be obtained from the respondents without any anomalies
from the part of the respondents provided corrects response can obtained.
Data which are already available and it may provide ready information relevant to the
study is called secondary data.
The information collection process and methodology which I followed secondary data
with the help of Internal source (Life history, Letters, Diaries and Memory), External
Sources (Book, Business Journals, websites etc.) and other such modes of information
generation.
Questionnaire Description :
The questionnaire was prepared consisting of structured and non-disguised. The
questions were logically and sequentially arranged in the questionnaire so the proper
and authentic information can be obtained from the respondents without any anomalies
from the part of the respondents provided corrects response can obtained.
Chapter - 5
Data Analysis and Interpretation
Data Analysis and Interpretation
Data Analysis and Interpretation
I collected opinions of One hundred respondents of different areas of
Muzaffarpur area through survey on the basis of random. These are the
following opinions which important for study point of view:-
What is you age ?
Total No. of respondent - 150
05-15 years 20
15-25 yrs. 35
26-35 yrs. 30
36-50 yrs. 45
above 50 years 20
What is your age ?
13%
23%
20%
31%
13%
05-15 years15-25 yrs.26-35 yrs.36-50 yrs.above 50 years
It is evident from above Pie Chart that 13% of 05-15 years, 23% of 15-25 years,
20% of 26-35 years, 31% of 36-50 years and 13% of above 50 years of age
group in my survey.
I collected opinions of One hundred respondents of different areas of
Muzaffarpur area through survey on the basis of random. These are the
following opinions which important for study point of view:-
What is you age ?
Total No. of respondent - 150
05-15 years 20
15-25 yrs. 35
26-35 yrs. 30
36-50 yrs. 45
above 50 years 20
What is your age ?
13%
23%
20%
31%
13%
05-15 years15-25 yrs.26-35 yrs.36-50 yrs.above 50 years
It is evident from above Pie Chart that 13% of 05-15 years, 23% of 15-25 years,
20% of 26-35 years, 31% of 36-50 years and 13% of above 50 years of age
group in my survey.
What is your occupation ?
Total No. of respondent - 150
Student 35
Govt. Employee 30
Private Employee 40
Business 30
Unemployed 15
What is your occupation ?
23%
20%
27%
20%
10%
StudentGovt. EmployeePrivate EmployeeBusinessUnemployed
It is evident from above Pie Chart that 23% respondents are student, 20%
respondents are Govt. Employee, 27% are Private Employee, 23% are
Businessman, and rest 10% respondents are unemployed.
Total No. of respondent - 150
Student 35
Govt. Employee 30
Private Employee 40
Business 30
Unemployed 15
What is your occupation ?
23%
20%
27%
20%
10%
StudentGovt. EmployeePrivate EmployeeBusinessUnemployed
It is evident from above Pie Chart that 23% respondents are student, 20%
respondents are Govt. Employee, 27% are Private Employee, 23% are
Businessman, and rest 10% respondents are unemployed.
Which type of Honey you uses regularly ?
Total No. of respondent - 150
Loose 60
Packed 90
Which type of Honey do you uses regularly ?
40%
60%
Loose
Packed
It is evident from above Pie Chart that most of the respondents i.e. 68% are
using Packed Honey regularly and only 40 % respondent are use loose Honey
regularly.
Total No. of respondent - 150
Loose 60
Packed 90
Which type of Honey do you uses regularly ?
40%
60%
Loose
Packed
It is evident from above Pie Chart that most of the respondents i.e. 68% are
using Packed Honey regularly and only 40 % respondent are use loose Honey
regularly.
If you use packed Honey, then which brand you use regularly?
Total No. of respondent - 90
Sudha 85
Any other 5
If you use packed Honey, then which brand you use
regularly ?
94%
6%
Sudha
Any Other
It is evident from above Pie Chart that most of the respondents i.e. 94%
respondents are using sudha packed Honey and only 6% are using other brand
of packed Honey.
Total No. of respondent - 90
Sudha 85
Any other 5
If you use packed Honey, then which brand you use
regularly ?
94%
6%
Sudha
Any Other
It is evident from above Pie Chart that most of the respondents i.e. 94%
respondents are using sudha packed Honey and only 6% are using other brand
of packed Honey.
Sudha is launched Sudha Honey do you know about this?
Total No. of respondent - 150
Yes 120
No 30
Sudha is recently launch Sudha Honey do you
know about this ?
80%
20%
Yes
No
It is evident from above pie Chart that most of the respondents i.e. 80 are know
about sudha is recently launch Sudha Honey and only 20% respondents are
don't know about it.
Total No. of respondent - 150
Yes 120
No 30
Sudha is recently launch Sudha Honey do you
know about this ?
80%
20%
Yes
No
It is evident from above pie Chart that most of the respondents i.e. 80 are know
about sudha is recently launch Sudha Honey and only 20% respondents are
don't know about it.
Would you like to prefer Sudha Honey?
Total No. of respondent - 150
Yes 120
No 30
Would you like to prefer Sudha Honey ?
80%
20%
Yes
No
It is evident from above Pie Chart that most of the respondents i.e. 80% are like
to prefer Sudha Honey.
.
Total No. of respondent - 150
Yes 120
No 30
Would you like to prefer Sudha Honey ?
80%
20%
Yes
No
It is evident from above Pie Chart that most of the respondents i.e. 80% are like
to prefer Sudha Honey.
.
What is the size of pack do you prefer ?
Total No. of respondent - 150
100 gr. 80
150 gr. 60
200 gr 40
More than 200 Gr. 10
What is the size of pack do you prefer ?
42%
32%
21%
5%
100 gr.150 gr.200 grMore than 200 Gr.
It is evident from above Pie Chart that most of the respondents i.e. 42% are
prefer
100gr. pack, 32% respondent prefer 150 gr., 21% respondent prefer 200gr. &
rest 5% respondents prefer more than 200gr. of Sudha Honey
Total No. of respondent - 150
100 gr. 80
150 gr. 60
200 gr 40
More than 200 Gr. 10
What is the size of pack do you prefer ?
42%
32%
21%
5%
100 gr.150 gr.200 grMore than 200 Gr.
It is evident from above Pie Chart that most of the respondents i.e. 42% are
prefer
100gr. pack, 32% respondent prefer 150 gr., 21% respondent prefer 200gr. &
rest 5% respondents prefer more than 200gr. of Sudha Honey
What is your expectation about its price (As per bottle)
Total No. of respondent - 150
Upto Rs. 40 30
Rs. 40 60
Rs. 50 50
Above Rs. 50 10
What is your expectation about its price (As per
bottle)
20%
40%
33%
7%
Upto Rs. 40
Rs. 40
Rs. 50
Above Rs. 50
It is evident from above Pie Chart that most of the respondents i.e. 40% are
prefer Rs. 40/- per bottle, 33% are prefer Rs. 50/- per bottle, 20% respondent
prefer Upto Rs. 30/- per bottle. & only 7% respondent are prefer above Rs. 50/-
per bottle. of Sudha Honey.
Total No. of respondent - 150
Upto Rs. 40 30
Rs. 40 60
Rs. 50 50
Above Rs. 50 10
What is your expectation about its price (As per
bottle)
20%
40%
33%
7%
Upto Rs. 40
Rs. 40
Rs. 50
Above Rs. 50
It is evident from above Pie Chart that most of the respondents i.e. 40% are
prefer Rs. 40/- per bottle, 33% are prefer Rs. 50/- per bottle, 20% respondent
prefer Upto Rs. 30/- per bottle. & only 7% respondent are prefer above Rs. 50/-
per bottle. of Sudha Honey.
SWOT Analysis
Strength :-
·It is reputable organization and is well known all over Bihar as well as some
other neighouber like - U.P., Jharkhand, Kolkata, Delhi and Odisha. Even the
company sold the products. Even the company sold the products in foreign
country like - Nepal.
·Quality Conscious/Purity :- They maintain a high quality and purity of
sudha products like - milk and milk products.
·Good Relation :- Company flowing the good relation between customer
they provide social relation between customer as well as distributor and
retailer.
·Market share :- Company retained the 35% market share. Its doing very good
in milk and milk area. There is no competitor to compete to the organization.
·No. of diversity business :-
Sudha Milk
Sudha milk products.
Sudha Animal food.
Weakness :-
Short time Approach :- Lack of emphasis on the collecting of milk from rural
area.
Very little advertisement.
Lack of product in crisis situation.
Lack of competitor to grow fast in milk field.
Threats :-
Govt. Regulation.
Corporate Shortage problem.
Political issue.
Strength :-
·It is reputable organization and is well known all over Bihar as well as some
other neighouber like - U.P., Jharkhand, Kolkata, Delhi and Odisha. Even the
company sold the products. Even the company sold the products in foreign
country like - Nepal.
·Quality Conscious/Purity :- They maintain a high quality and purity of
sudha products like - milk and milk products.
·Good Relation :- Company flowing the good relation between customer
they provide social relation between customer as well as distributor and
retailer.
·Market share :- Company retained the 35% market share. Its doing very good
in milk and milk area. There is no competitor to compete to the organization.
·No. of diversity business :-
Sudha Milk
Sudha milk products.
Sudha Animal food.
Weakness :-
Short time Approach :- Lack of emphasis on the collecting of milk from rural
area.
Very little advertisement.
Lack of product in crisis situation.
Lack of competitor to grow fast in milk field.
Threats :-
Govt. Regulation.
Corporate Shortage problem.
Political issue.
From the competitor.
Opportunity :-
The company have big opportunity to enhance the business in different state
(Upto Lucknow they are going to expand).
The company is going to sell the product of Sudha 10,000 ton in capital of
India on this Dipawali.
In Bihar they are going to expand 125 Cr. in Biharsarif to established a plant.
And also in Gopalganj they are expanding money to establish a plant soon.
They are going to come in powder product field in the market.
Opportunity :-
The company have big opportunity to enhance the business in different state
(Upto Lucknow they are going to expand).
The company is going to sell the product of Sudha 10,000 ton in capital of
India on this Dipawali.
In Bihar they are going to expand 125 Cr. in Biharsarif to established a plant.
And also in Gopalganj they are expanding money to establish a plant soon.
They are going to come in powder product field in the market.
Chapter - 6
Findings
Recommendation
Findings
Recommendation
Findings
Tirhut Dugdh Utpadak Sahakari Sangh Ltd. is one of the best dairy in Bihar
today. The dairy is functioning properly. Its brand name is “SUDHA”.
After analyzing the information, gathered by opinions of respondents . In the
study consisting 150 respondents Researcher reached on following
conclusions :-
(i)All the 150 people I met have shown their keen interest in Sudha Honey.
It shows that there is a great scope for the consumption of Sudha Honey.
From the other sources also the people of Muzaffarpur takes like from
the local milk seller or from the milkman but they shown the great
interest in Sudha Honey due to the name of Sudha Brand.
(ii)Almost every people or each member of the family takes. It is used by
the every communities each age of people takes.
(iii)The price of the sudha are appropriate according to the customers but the
supply is irregular and only because of that the customer go for the other.
(iv)In my survey, I found that 80 % respondent know about Sudha has
recently launch Sudha Honey.
(v)During survey I found that 87% are like to prefer Sudha Honey.
(vi)During survey I found that 42% respondents are prefer 100 gr. pack size,
32% respondent prefer 150 gr pack size, 21% respondent prefer 200gr. &
rest 5% respondents prefer more than more than 200gr. of Sudha Honey.
(vii)During survey I found that 40% respondents are prefer Upto Rs. 40/- per
Kg., 33% are prefer Rs. 40/- per Kg., 20% respondent prefer Rs. 50/- per
Kg. & only 7% respondent are prefer above Rs. 50/- per Kg. of Sudh
Honey.
These are the above conclusion which have been discovered after analyzing the
information, which gathered by survey.
Tirhut Dugdh Utpadak Sahakari Sangh Ltd. is one of the best dairy in Bihar
today. The dairy is functioning properly. Its brand name is “SUDHA”.
After analyzing the information, gathered by opinions of respondents . In the
study consisting 150 respondents Researcher reached on following
conclusions :-
(i)All the 150 people I met have shown their keen interest in Sudha Honey.
It shows that there is a great scope for the consumption of Sudha Honey.
From the other sources also the people of Muzaffarpur takes like from
the local milk seller or from the milkman but they shown the great
interest in Sudha Honey due to the name of Sudha Brand.
(ii)Almost every people or each member of the family takes. It is used by
the every communities each age of people takes.
(iii)The price of the sudha are appropriate according to the customers but the
supply is irregular and only because of that the customer go for the other.
(iv)In my survey, I found that 80 % respondent know about Sudha has
recently launch Sudha Honey.
(v)During survey I found that 87% are like to prefer Sudha Honey.
(vi)During survey I found that 42% respondents are prefer 100 gr. pack size,
32% respondent prefer 150 gr pack size, 21% respondent prefer 200gr. &
rest 5% respondents prefer more than more than 200gr. of Sudha Honey.
(vii)During survey I found that 40% respondents are prefer Upto Rs. 40/- per
Kg., 33% are prefer Rs. 40/- per Kg., 20% respondent prefer Rs. 50/- per
Kg. & only 7% respondent are prefer above Rs. 50/- per Kg. of Sudh
Honey.
These are the above conclusion which have been discovered after analyzing the
information, which gathered by survey.
Recommendation
As we know that Tirhut Dugdh Utpadak Sahakari Sangh Ltd. is well known
and good milk producing unit in Bihar. Every good organisation have some
demerits, which can eliminated through study of different organisational factor
to improve the organisational image and status.
I would like to given suggestion which many help the organisation in improving
its performance :-
(i)Many Respondents want to Sudha Honey.
(ii)Honey is uses for the multipurpose work and so the prospective of Sudha
Honey is very high.
(iii)The Advertising products and programming for the Sudha Honey in the
Muzaffarpur, but another big city there is a need for better advertising
about Sudha Honey.
(iv)The company should economy home delivery and should providers
convenience credit terms to the consumers..
(v)The company should arrange social as well as cultural programme in the
Sales territory.
(vi)Sudha Honey advertisement by the media, newspaper, TV, Banner etc.
(viii)In the public sector opinion they have must want Sudha Honey in the
Tetra Pack.
As we know that Tirhut Dugdh Utpadak Sahakari Sangh Ltd. is well known
and good milk producing unit in Bihar. Every good organisation have some
demerits, which can eliminated through study of different organisational factor
to improve the organisational image and status.
I would like to given suggestion which many help the organisation in improving
its performance :-
(i)Many Respondents want to Sudha Honey.
(ii)Honey is uses for the multipurpose work and so the prospective of Sudha
Honey is very high.
(iii)The Advertising products and programming for the Sudha Honey in the
Muzaffarpur, but another big city there is a need for better advertising
about Sudha Honey.
(iv)The company should economy home delivery and should providers
convenience credit terms to the consumers..
(v)The company should arrange social as well as cultural programme in the
Sales territory.
(vi)Sudha Honey advertisement by the media, newspaper, TV, Banner etc.
(viii)In the public sector opinion they have must want Sudha Honey in the
Tetra Pack.
Chapter - 7
Conclusion
Limitation
Bibliography
Questionnaire
Conclusion
Limitation
Bibliography
Questionnaire
Conclusion
1. Muzaffarpur is a very huge market of Sudha products and the main player of
this products are -
oSudha
oNestle
oLocal Product
oImported Product
2. Among these brands the sale of Sudha products is very high.
3. Sudha is top in the list among different brands in Muzaffarpur.
4. Most of customer prefer Sudha's Product than other.
5. Share of Sudha is increasing very gradually and it is good sign for the Sudha
company.
6. Best season for Sudha's product is the time of Festival like Durga puja,
Dipawali, ID, Bakrid, Holi and Marriage Season.
7. Sudha is not properly aware of the promotional activities regarding product.
1. Muzaffarpur is a very huge market of Sudha products and the main player of
this products are -
oSudha
oNestle
oLocal Product
oImported Product
2. Among these brands the sale of Sudha products is very high.
3. Sudha is top in the list among different brands in Muzaffarpur.
4. Most of customer prefer Sudha's Product than other.
5. Share of Sudha is increasing very gradually and it is good sign for the Sudha
company.
6. Best season for Sudha's product is the time of Festival like Durga puja,
Dipawali, ID, Bakrid, Holi and Marriage Season.
7. Sudha is not properly aware of the promotional activities regarding product.
Limitations
(i) Limitation of time :-
The time allowed for the study was not sufficient , so it was not possible
to adopt full methodology within the stipulated time.
(ii)Limitation of finance :-
It had not been possible to make in depth study in above respect due to
the limitation of finance.
(iii)Limitation of area :-
It was not possible to survey the Muzaffarpur due to the lack of time and
finance.
(iv)Some other Limitations :-
(a)More stress was given on primary data as it was difficult to collect
secondary data from organization.
(b)The result of Survey are based upon crucial assumptions like -
The respondents know the right answer to the question put to
them.
They are willing to give the right answer.
(c)All the conclusion and suggestion will be made in the feedback
obtained from survey on the basis of responses given by
respondents.
In spite of all those limitations efforts were made on my part to come out
with whatever possible information was gathered and give view/points on it in
the form of suggestion at the concluding part of this project.
(i) Limitation of time :-
The time allowed for the study was not sufficient , so it was not possible
to adopt full methodology within the stipulated time.
(ii)Limitation of finance :-
It had not been possible to make in depth study in above respect due to
the limitation of finance.
(iii)Limitation of area :-
It was not possible to survey the Muzaffarpur due to the lack of time and
finance.
(iv)Some other Limitations :-
(a)More stress was given on primary data as it was difficult to collect
secondary data from organization.
(b)The result of Survey are based upon crucial assumptions like -
The respondents know the right answer to the question put to
them.
They are willing to give the right answer.
(c)All the conclusion and suggestion will be made in the feedback
obtained from survey on the basis of responses given by
respondents.
In spite of all those limitations efforts were made on my part to come out
with whatever possible information was gathered and give view/points on it in
the form of suggestion at the concluding part of this project.
Bibliography
(A)Books :
Kotler, Philip, Marketing Management. (The millenium edition).
Ramaswami, V.S., and Namakumari, S., Marketing Management:
Planning Implementation and concept . (The India, Context)
Kothari, C.R., Research Methodology
Chuna wala, S.A., Sethia, K.C. foundation of advertising
Subrato Sen Gupta : Brand Positioning
(B)News Paper:
The Economic Times
Times of India
Business Standard
Business Line
(C)Magazine :
The Economic Times
Business Today
4p's
Business World
Business Cronicle
Yojna
(D)Journal :
The Indian Journal of Marketing
Marketing Mastermind
Advertisement express
(E)Internet :
www.comfed.com
www.google.co.in
(A)Books :
Kotler, Philip, Marketing Management. (The millenium edition).
Ramaswami, V.S., and Namakumari, S., Marketing Management:
Planning Implementation and concept . (The India, Context)
Kothari, C.R., Research Methodology
Chuna wala, S.A., Sethia, K.C. foundation of advertising
Subrato Sen Gupta : Brand Positioning
(B)News Paper:
The Economic Times
Times of India
Business Standard
Business Line
(C)Magazine :
The Economic Times
Business Today
4p's
Business World
Business Cronicle
Yojna
(D)Journal :
The Indian Journal of Marketing
Marketing Mastermind
Advertisement express
(E)Internet :
www.comfed.com
www.google.co.in
Questionnaire
Name: ..................................................................................................
Address:..................................................................................................
Phone No.:..................................................................................................
Contact People :.............................................................................................
1.What is you age ?
(i)05-15 years (ii)15-25 yrs.
(iii)26-35 yrs. (iv)36-50 yrs.
(v)above 50 years
2.What is your occupation ?
(i)Student (ii)Govt. Employee
(iii)Private Employee (iv)Business
(v)Unemployed
3.Which type of Honey you uses regularly ?
(i)Loose (ii)Packed
4.If you use packed Honey, then which brand you use regularly ?
(i)Sudha (ii)Any other
5.Sudha has recently launch Sudha Honey do you know about this
(i)Yes (ii)No
6.Would you like to prefer Sudha Honey?
(i)Yes (ii)No
7.What is the size of pack do you prefer ?
(i)100 gr (ii)150 gr
(iii)200 gr. (iv)More than 200gr.
8.What is your expectation about its price per bottle (Rs. in rupee)
(i)Upto Rs. 40 (ii)Rs. 40
(iii)Rs. 50 (iv)Above Rs. 50
9.Any other opinion about Sudha Honey?
...............................................................................................................
...............................................................................................................
Thank you for your kind help.
Name: ..................................................................................................
Address:..................................................................................................
Phone No.:..................................................................................................
Contact People :.............................................................................................
1.What is you age ?
(i)05-15 years (ii)15-25 yrs.
(iii)26-35 yrs. (iv)36-50 yrs.
(v)above 50 years
2.What is your occupation ?
(i)Student (ii)Govt. Employee
(iii)Private Employee (iv)Business
(v)Unemployed
3.Which type of Honey you uses regularly ?
(i)Loose (ii)Packed
4.If you use packed Honey, then which brand you use regularly ?
(i)Sudha (ii)Any other
5.Sudha has recently launch Sudha Honey do you know about this
(i)Yes (ii)No
6.Would you like to prefer Sudha Honey?
(i)Yes (ii)No
7.What is the size of pack do you prefer ?
(i)100 gr (ii)150 gr
(iii)200 gr. (iv)More than 200gr.
8.What is your expectation about its price per bottle (Rs. in rupee)
(i)Upto Rs. 40 (ii)Rs. 40
(iii)Rs. 50 (iv)Above Rs. 50
9.Any other opinion about Sudha Honey?
...............................................................................................................
...............................................................................................................
Thank you for your kind help.
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