Sunny-Sips-Milestone-2 entreprenuial.pptx

entrepreneurship

1. IGNITE Pitch Deck Milestone 2

2. Who we are Sunny Sips Your goal when answering this slide should be to create enough interest about your venture. Place your venture logo here Provide a brief on what does your venture do. Why ?  Explain why do you want to pursue this Business Idea.  What ?  How ?  Explain how your venture solves the problem and make its revenue. In a world filled with sugary sodas and artificial flavors, Sunny Sips offers a healthier and more delicious beverage option that not only quenches thirst but also boost happiness. By combining fresh lemons with a touch of natural sweetness, we're creating a drink that uplifts the feelings of sunshine and joy. Sunny Sips is a refreshing lemonade drink crafted with natural ingredients. We take pride in using freshly squeezed lemons, pure cane sugar, and a hint of natural fruit flavors to create a taste of sensation that is satisfying. Our lemonade is served chilled, providing an instant cool down on hot summer days or any time you need a moment of refreshment. Sunny Sips addresses the growing consumer demand for healthier and more natural beverage options. By offering a refreshing and delicious alternative to sugary sodas and artificial drinks, we're providing a solution to the problem of unhealthy beverage choices. We generate revenue through the sale of our lemonade. By partnering with local businesses, cafes, or any physical stores, we can expand our reach and introduce Sunny Sips to a wider audience. Additionally, we plan to offer online ordering and delivery services to cater individuals who prefer the convenience of home delivery.

3. CONTEXT When does the p r o b l e m o cc u r ? The problem primarily occurs during hot summer months or whenever consumers are seeking a refreshing and healthy beverage option. PROBLEM What is the root cause of t he problem ? The root cause of the problem is the lack of readily available, high-quality, and naturally flavored beverage options in the market. Many existing beverages are either too sugary, artificially flavored, or lack the refreshing taste that consumers want. ALTERNATIVES What do customers do now to fix the problem? Customers may purchase alternative beverages like the following: Sugary Sodas Fruit Juices Water CUSTOMERS Who has the problem most often? The target customers for Sunny Sips are primarily health-conscious individuals, families, and young adults who are looking for a healthy and delicious alternative to sugary sodas and artificial drinks. EMOTIONAL IMPACT How does the customer feel? Consumers may experience frustration when searching for a healthy and refreshing drink, especially during hot weather because of the limited beverage choices available . ALTERNATIVE SHORTCOMINGS What are the disadvantages of the alternatives? Here are the disadvanatge of the following alternative: Sugary Sodas: While widely available, these drinks are high in sugar and artificial additives, leading to negative health consequences. Fruit Juices: While natural, fruit juices often contain high amounts of sugar and lack the refreshing, balanced flavor profile of lemonade. Water: While healthy, plain water can be boring for some people and may not provide the desired level of flavor and refreshment. QUANTIFIABLE IMPACT What is the measurable impact (include units)? The lack of healthy beverage options can lead to increased consumption of sugary drinks, contributing to health issues like obesity, diabetes, and tooth decay. According to a study published in the Philippine Journal of Health Research and Development, approximately 23.5% of adults in the Philippines consume sugary drinks daily. Problem/Opportunity Place your logo here

4. Problem Interviews And Surveys Results Place your logo here The aim of this slide is to capture the customer responses to substantiate and validate the problem your venture is solving (primary and/or secondary research data). Present result analysis of the problem interviews conducted with your potential customers in graphical representation. How many customers did you interview? 30 customers. What was the interview mode? Online Interview Questionnaire Form. How many of them agree this is a problem and wants a solution? 28 customers or approximately 94%. How many of them said they don't need a new solution? Only 2 customers or approximately 6%.

5. Place your logo here How to calculate market size? 1. Start with Total Addressable market- ……………………… TAM refers to the total market demand for a product or service. If you’re entering a pre-existing space (like small business banking) you can research it and provide credible sources or reference points on how you arrived at the TAM. If you’re creating a new product or space (like Slack), you can estimate the number of customers that would want your product and approximate how much you could charge them. 2. Take your target market (SAM), within that TAM, which varies depending on geography and other logistical factors. Determine the penetration potential of your target market. This is the portion of the market you can reasonably compete with…………………………….. 3.By conducting research with existing competitors, distributors etc., understand the likely penetration rate…………………. 4. Multiply target market by penetration rate to find your market size……………………. This slide is to provide details on Market Size and demonstrate How big is the market opportunity your venture is pursuing. Add source/reference to the data presented. Market Size Estimation . Statista. (n.d.). Statista - The Statistics Portal. https://www.statista.com/

6. Goals Academic Success Social Life Health and Wellness Frustrations Stress from Academics Lack of Energy Unhealthy Food Options Bio Sarah is a dedicated college student pursuing a degree in Food Technology . She enjoys spending time with friends, reading, and exploring new hobbies. Despite her busy schedule, Sarah is conscious of her health and seeks out nutritious option . Personality Motivations Age: 23 Occupation: Student Location: Baybay City Introverted Sarah G. Galves Customer Persona Photo Sensing Judging The aim is to collect the information about your ideal customer persona who are likely to buy your product or service. It is highly detailed, providing a clear understanding of target market and customer demographics, behaviors, needs and jobs to be done. It will help you tailor the solution/user experience through targeted design . 

7. Value Proposition Canvas Place your logo here JOBS PAINS GAINS GAIN CREATORS PAIN KILLERS PRODUCT/ SERVICE What do you offer that makes the customers happy? Customers would appreciate a refreshing, flavorful lemonade that is also eco-friendly and reasonably priced. Promotions like “buy one, get one free” and discounts for first-time customers would further enhance their experience and attract their attention. Which features of your offering relieve the customer's pains? I would LOVE it if: ? What would make the customer happy? Customers would love a drink that’s not only refreshing and tasty but also health-conscious and environmentally friendly. Promotions like “buy one, get one free” also add value, making it easier to enjoy Sunny Sips with friends . ? What do the clients want when facing the problem? When looking for a refreshing drink, customers want something natural, flavorful, and sustainably packaged. They prefer a healthier, environmentally friendly choice over typical sodas, especially one that fits their budget and lifestyle. I would HATE it if: What are the pains of the clients when facing the problem? Clients often face limited healthy drink choices, excessive sugar content in most options, and a lack of sustainable packaging. They may feel unsatisfied with typical sugary drinks that don't provide genuine refreshment or align with their values. I would WANT : What do the clients do (actions) when facing the problem? When facing issues with drink options, clients seek healthier, eco-friendly alternatives. They explore social media, take friends' recommendations, and are attracted by local stands offering deals like "buy one, get one free.“ What is the product or service that you are offering? Sunny Sips is a high-quality lemonade crafted from freshly squeezed lemons and sweetened with natural ingredients. It is designed to offer a perfect balance of sweetness and tartness, served chilled for maximum refreshment . Sunny Sips addresses customer concerns by using eco-friendly packaging and offering a natural, healthier alternative to sugary sodas. Its refreshing, natural flavors help quench thirst effectively without artificial ingredients. FIT .

8. Solution Place your logo here Describe your Solution: We offer Sunny Sips, a refreshing, eco-friendly lemonade drink made with locally sourced, organic ingredients to satisfy diverse consumer needs. The details of our offering consist of: 1. Wide Flavor Variety - Includes popular options like Classic Lemonade and natural fruit flavors, plus seasonal flavors to keep customers engaged. 2. Eco-Friendly Packagin g - Uses sustainable, recyclable materials to meet the demand for environmentally responsible products. 3. Affordable Price Points - Options like 20-30 PHP for 250 mL and 35-45 PHP for 500 mL to cater to different budget preferences. 4. Value-Driven Promotion s - Includes "buy one, get one free" o ffers, loyalty programs, and first-time customer discounts. 5. High-Quality Ingredient s - Freshly squeezed lemons and pure cane sugar, combined with a commitment to organic sourcing, for a premium taste List the Benefits of Your solutions: 1. Attracts Environmentally Conscious Consumers - Eco-friendly packaging and organic ingredients appeal to sustainability-minded individuals. 2. Caters to Diverse Tastes - Variety in flavors ensures there’s an option for everyone, increasing satisfaction and likelihood of repeat purchases. 3. Affordable Yet Premium - Budget-friendly prices make it accessible, while quality ingredients ensure a premium drinking experience. 4. Engages Customers with Promotions - Promotions like “buy one, get one free” and loyalty programs encourage repeat purchases and brand loyalty. 5. Ensures Customer Trust in Quality - Use of organic, high-quality ingredients builds trust, making customers more likely to recommend the product .

9. Competition Analysis Place your logo here Benefits Competitor 1 Competitor 2 Competitor 3 Competitor 4 Your Venture Product Coca-Cola’s Minute Maid Lemonade Sunkist Lemonade Royal Tru Lemonade Zagu Lemonade Sunny SIps Price 500ml Bottle: ₱ 40 1L Bottle: ₱ 50 Tetra Pak (250ml): ₱2 5 Tetra Pak (1L): ₱ 60 500ml Bottle: ₱50 1L Bottle: ₱70 Tetra Pak (200ml): ₱20 Tetra Pak (1L): ₱65 330ml Can: ₱ 20 1L Bottle: ₱ 55 1.5L Bottle: ₱ 60 Regular Size (16oz): ₱ 80 Large Size (24oz): ₱1 20 Small 250ml: ₱2 Medium 500ml: ₱ 40 Large 1L: ₱ 55 Branding channels Television and Digital Advertising , Social Media, Product Placement and Endorsements Television and Radio Ads , Social Media, Retail Partnerships, Influencer Marketing Television and Print Media , Social Media, In-Store Promotions, Sponsorships and Event Marketing Mall Kiosks and Pop-up Stores , Social Media and Digital Marketing, Influencer Partnerships, Social Media Packaging Plastic Bottles , Tetra Pak Plastic Bottles , Tetra Pak Cans , Plastic Bottles Plastic Cups Plastic Cups, Plastic Bottles, Glass bottle Market reviews 4.2 ratings with positive reviews 4.3 ratings with positive reviews 3.8 ratings with positive reviews 4.5 ratings with positive reviews Not yet Rated UVP O ffers a refreshing, balanced, and smooth citrus flavor from a trusted global brand, making it an ideal choice for those seeking consistent quality and everyday refreshment. D elivers a bold, tangy, and zesty citrus punch, perfect for those who crave a vibrant, thirst-quenching lemonade with the legacy of a renowned citrus brand. Pr ovides a mild, sweet taste at an affordable price, making it a budget-friendly, family-oriented option for those seeking a smooth and approachable lemonade S tands out with its fun, customizable drink experience, allowing consumers to mix in toppings like pearls and fruits, making it a trendy, Instagram-worthy choice for younger, adventurous consumers. O ffers a refreshing, perfectly balanced lemonade made with freshly squeezed lemons, pure cane sugar, and a hint of natural fruit flavors, delivering the ideal mix of sweetness and tartness.

10. Lean Canvas Business Model (Explain with a process diagram) The Sunny Lemonade business model centers around offering premium, organic lemonade with unique flavors and health benefits. It targets health-conscious consumers, families, and young adults seeking refreshing alternatives to sugary drinks. Key revenue streams include direct sales, online sales, wholesale partnerships, and event catering. The business leverages proprietary recipes, partnerships with organic farms, and a focus on quality and innovation to differentiate itself in a saturated market. Place your logo here PROBLEM The lemonade market is saturated with traditional options, leading to limited consumer interest and declining sales. The saturation of traditional lemonade options creates an environment where consumer interest wanes due to a lack of variety and innovation. Thus, its results in declining sales as consumers gravitate toward more exciting and health-oriented beverage choices. EXISTING ALTERNATIVES Traditional lemonade stands, bottled lemonades, and flavored soft drinks. KEY METRICS 1. Sales growth rate 2. Customer acquisition cost 3. Customer retention rate 4. Average transaction value SOLUTION Introduce a line of premium, organic lemonade featuring unique flavors and health benefits, such as infused herbs or superfoods. Emphasizing its convenience to customers. UNIQUE VALUE PROPOSITION Offer a refreshing, health-conscious alternative to sugary drinks with unique flavor profiles. HIGH-LEVEL CONCEPT A gourmet lemonade brand that focuses on quality and organic ingredients and innovative flavors. UNFAIR ADVANTAGE Proprietary recipes and partnerships with local organic farms for fresh ingredients. CHANNELS Local farmers' markets Online sales via a dedicated website Social media marketing .Collaborations with cafes and restaurants Event sponsorships REVENUE STREAMS 1. Direct sales: From lemonade stands and pop-up shops. 2. Online sales: Through an e-commerce platform. 3. Wholesale: Supplying local cafes and restaurants. 4. Event catering: Providing lemonade at festivals and parties. CUSTOMER SEGMENTS Health-conscious consumers, families, and young adults seeking refreshing beverage options. EARLY ADOPTERS Fitness enthusiasts and organic product advocates looking for healthier drink alternatives COST STRUCTURE The customer base for the lemonade venture includes diverse segments such as health-conscious individuals, families, and young adults. Key demographics include: * Health-conscious consumers: Prefer organic and natural ingredients. * Families: Seek refreshing treats during outings. * Young adults: Enjoy unique flavors and artisanal experiences. This canvas explains how the venture makes money (attracts, serves and keeps customers)

11. MVP Provide Full product/service description Sunny Sips is a refreshing lemonade drink designed to quench your thirst and brighten your day. Made with freshly squeezed lemons, pure cane sugar, and a hint of natural fruit flavors, Sunny Sips offers a perfect balance of sweetness and tartness. Our lemonade is served chilled, making it an ideal choice for hot summer days or any time you need a revitalizing boost. With its vibrant packaging and commitment to quality ingredients, Sunny Sips is not just a drink; it's a delightful experience that captures the essence of sunny days. Description of how the product will work and steps the customer will follow Place your logo here 1. Choose Your Flavor: Visit the Sunny Sips website or store to browse the available flavors. Options may include tropical fruits, berries, and citrus blends. 2. Select Your Size: Decide on the size that best suits your needs—single servings or multi-packs for sharing or stocking up. 3. Add to Cart: If shopping online, click on the desired flavor and size, and add it to your cart. 4. P roceed to Checkout: Review your selection and proceed to the checkout page. Here, you’ll enter your shipping information and payment details. 5. Receive Your Order: Once your order is confirmed, you will receive a confirmation email. Your Sunny Sips will be shipped to your address. 6. Enjoy Your Drink: Once received, chill your Sunny Sips if desired, then open and enjoy the refreshing taste! Perfect for any occasion—whether relaxing at home or on a sunny outing. 7. Share Your Experience: After enjoying your Sunny Sips, consider sharing your thoughts on social media or leaving a review to help others discover the product.

12. MVP Insert a picture of the prototype Place your logo here

13. Team Composition Place your logo here Picture Picture Picture Team member 1 Team member 2 Team member 3 Role/Position: CEO Role/Position: COO/CTO Role/Position: CFO/CMO Key Strengths and abilities Interpersonal Skills Leadership Skills Adaptability Key Strengths and abilities Organizational Skills Problem-Solving Skills Technical Skills Data Analysis Key Strengths and abilities : Language Skills Project Management Customer Service What makes us a good team to solve the problem we chose? "Our team is skilled at identifying root causes, analyzing complex problems, and developing creative solutions. We are committed to a rigorous problem-solving process that will ensure we deliver a successful outcome. The goal is to demonstrate teams' commitment. Mention who’s on your team, defined roles, why them ( each members expertise) and their extremely relevant credentials.

14. Team Composition Place your logo here Picture Picture Team member 4 Team member 5 Role/Position: CEO Role/Position: COO/CTO Key Strengths and abilities Interpersonal Skills Leadership Skills Adaptability Key Strengths and abilities Organizational Skills Problem-Solving Skills Technical Skills Data Analysis What makes us a good team to solve the problem we chose? "Our team is skilled at identifying root causes, analyzing complex problems, and developing creative solutions. We are committed to a rigorous problem-solving process that will ensure we deliver a successful outcome. The goal is to demonstrate teams' commitment. Mention who’s on your team, defined roles, why them ( each members expertise) and their extremely relevant credentials.

15. Thank You!