Survey of malayalam tv serial channels

Finding the serial channel which is mostly watching by ladies in my locality

1. Serial TV channels survey in my
locality










Sumi Sam Abraham
S2 MBA
Mar Athanasios College for Advanced
Studies, Thiruvalla (MACFAST)
www.macfast.org

2. QUESTIONNAIRE
(1) Age:

(a)below 18 (b)18-35
(c)36-55 (d)above 55

(2) Occupation:

(a)Yes (b) No

(3) Which type of serials are watching?

(a) Comedy (b)religious
(c)family (d) romantic

(4) Do you see only one serial ?

(a) Yes (b) No

(5) Do you like dubbed Malayalam serial or Malayalam serials?

(a) Dubbed serials (b) malayalam serials
(c)both

(6) Which serials do you watch?

(a) Uppum mulakum (b) seetha kalyanam
(c)Thatteem mutteem (d) vanambadi
(e) choclate (f) Naagakanyaka
(g) Kadhayariyathe (h) Bhramanam

3. (i) Sathya enna penkutty (j) others

(7) Which channels serial do you watch most?
(a) Asianet (b) surya
(c) Flowers (d) Mazhavil Manorama
(e) zee keralam (f) others

If others, which channel? __________________

4. ANALYSIS & INTERPRETATION

Table no:1
Age No: of respondents Percentage
Below 18 3 12
18-35 7 28
36-55 10 40
Above 55 5 20
total 25 100

Chart no:1

Interpretation:
The above table shows that 40% of ladies watching malayalam
tv serials are between the age 36 and 55,12% are below
18,28% are between 18 and 35 and 20% are above 55.
0
5
10
15
20
25
30
35
40
45
Below 18 18-35 36-55 Above 55
AGE GROUP OF RESPONDENTS

5. Table no:2
occupation No: of
respondents
Percentage
Yes 6 24
No 19 76
Total 25 100

Chart no:2

Interpretation:
This table shows that 76% of the ladies have no occupation
and 24% have occupation.






0
10
20
30
40
50
60
70
80
Yes No

6. Table no:3
Type of serials No: of respondents Percentage
comedy 5 20
religious 2 8
family 15 60
romantic 3 12
total 25 100

Chart no: 3


Interpretation:
This table shows that 60% of ladies are interested in family
serials,20% of ladies like comedy serials,12% of serials like
romantic serials and 8% like religious serials.



20%
8%
60%
12%
comedy
religious
family
romantic

7. Table no: 4
Only One serial No: of respondents Percentage
Yes 2 8
No 23 92
Total 25 100

Chart no:4

Interpretation:
This table shows that 92 % of ladies are watching more than
one serial and 8 % are watching only one serial.






0
10
20
30
40
50
60
70
80
90
100
Yes No

8. Table no:5
Serials No: of respondents Percentage
Dubbed serials 4 16
Malayalam serials 19 76
Both 2 8
total 25 100

Chart no:5


Interpretation:
This table shows that 76% of the ladies are only watching
malayalam serials,16% are watching dubbed serials and 8%
are watching both dubbed and malayalam serials.




0
10
20
30
40
50
60
70
80
Dubbed serials Malayalam serials Both
Chart Title

9. Table no:6
Serials No: of respondents Percentage
Uppum mulakum 4 16
Seetha kalyanm 3 12
Thatteem
mutteem
2 8
vanambadi 8 32
choclate 1 4
nagakanyaka 1 4
kadhayariyathe 2 8
bhramanam 1 4
Sathyaenna
penkutty
1 4
others 2 8
total 25 100

Chart no: 6

Interpretation:
This table shows that mostly watched tv serial is vanambadi
which is about 32%.
16%
12%
8%
32%
4%
4%
8%
4%
4%
8%
Uppum mulaku
Seetha kalyanm
Thatteem mutteem
vanambadi
choclate
nagakanyaka
kadhayariyathe
bhramanam
Sathyaenna penkutty

10. Table no:7
Channels No: of respondents Percentage
Asianet 13 52
Surya 3 12
Flowers 5 20
Mazhavil
Manorama
3 12
Zee keralam 1 4
others 0 0
Total 25 100

Chart no:7

Interpretation:
Most of the ladies are watching serials in Asianet which is
about 52%.
CONCLUSION
From the survey I came to know that different serials in
Asianet are mostly seen by ladies in my locality.

Asianet
Surya
Flowers
Mazhavil
Manorama
Zee keralamothers