Swiggy

This presentation includes A CASE STUDY. It gives a clear view of swiggy marketing mix.

1. A PRESENTATION ON SWIGGY BY SAGAR PHANI KUMAR FAZAL ZAMAN KHAN ABHISHEK CHETTRY ABHISHEK DEB RAVI TEJA L

2. Introduction Swiggy is a food ordering and Delivery Company based out of Bangalore, India . Founded in 2014 TAGLINE: When you are hungry, think of us! Founders: Rahul Jaimini Sriharsha Majety Nandan Reddy Swiggy Journey It began with 6 delivery executives and 25 restaurants on its platform. In the time of 3 years, it has scaled up with over 6,000 delivery executives across India in more than 8 cities like Delhi-NCR, Mumbai, Bengaluru, Hyderabad, Chennai, Kolkata, and Pune.

3. Key People

4. Swiggy Business Model The cost of serving customer in restaurant(greater) and commission paid to swiggy( lesser) is making a great deal. Restaurants get wider access customers, which is not possible in traditional set up . A typical restaurant in metro city can serve max 50–60 customers at a time. Swiggy’s business model is not only sustainable but also scalable

5. Swiggy Target customers 20-30 years old College Students Working Professionals E-Commerce Savvy Crowd that is living away from their hometown

6. Swiggy Competitors Foodpanda India Fresh Menu Grofers Zomato Uber Eats

7. What differentiates Swiggy from its competitors I t has its own fleet of delivery boys who are equipped with smartphones and the Swiggy app. I t does not have a minimum order policy. M ore Reliable. Faster. Expansion.

8. Contents  Grofers Zomato Swiggy FreshMenu Foodpanda India Founding Date 2013 2008 2014 2014 2012 Type Private Private Private Private Subsidiary Tags Entertainment & Publishing Food & Beverage Travel & Transportation consumer goods delivery on demand. Entertainment & Publishing Food & Beverage search social platform. Food & Beverage Technology application software delivery on demand platform restaurant. Entertainment & Publishing Food & Beverage delivery on demand. Food & Beverage delivery marketplace mobile online distribution.

9. Contents  Grofers Zomato Swiggy FreshMenu Foodpanda India Locations Gurgaon, IN Ludhiana, IN Nagpur, IN Indore, IN Agra, IN Kanpur, IN Vadodara, IN Gurgaon, IN Charlotte, US Bangalore, IN Noida, IN Ahmedabad, IN Chandigarh, IN Chennai, IN Coimbatore, IN Lucknow , IN Bengaluru, IN Gurugram, IN Employees 2,426 2,840 2,428 424 140 Valuation ($) 1,000,000,000 1,300,000,000 Facebook likes 164,662 1,465,327 488,305 299,181 730,886 Twitter followers 28,163 1,391,784 31,863 5,459 118,534

10. Swiggy Funding INVESTORS Bessemer Venture Partners Norwest Venture Accel Partners SAIF Partners Harmony Venture Partners RB Investments Apoletto

11. Swiggy’s Financials Swiggy Capital Structure (2017-2018) Swiggy Income Statement Swiggy total Funding $465.5 m Swiggy latest funding size $210 m Swiggy's latest valuation $1.3 b (2018-6-21) Millions of INR FY, 2016 FY, 2017 Revenue 1.16 bn 235.90 bn Revenue growth, % 20254% Net Income -0.21 bn -1,371.80 bn

12. Swiggy Operating Metrics   Apr, 2016 Aug, 2016 Apr, 2017 Jun, 2018 Restaurants 5,500 9,000 12,000 35,000 Daily Orders Processed 35,000 50,739 90,000 App Downloads 1,000,000 Active Cities 8 8 8

13. Swiggy Marketing Mix Product Places Bangalore , IN Noida, IN Ahmedabad, IN Chandigarh, IN Chennai, IN Delhi, IN Coimbatore, IN Lucknow , IN People Delivery boys are equipped with Swiggy App and smartphones that make tracking of a delivery throughout routing algorithms easy. It has an exclusive fleet of personnel that includes services of nearly 3000 delivery   people working on-field. On customer side

14. Price It does not have a minimum order. It charges Rs 30-40 as delivery fee on orders which are below the value of Rs 150-R250, which varies across different cities . It charges each restaurant between 20-25% of its total order value it has delivered as a fee for its services and hold about 15-20% of the restaurants’ business on an average. Physical Evidence Process

15. Promotion I nnovative and interesting ad campaigns like # SingWithSwiggy and # DiiwaliGhayAayi .

16. offerings