Swiggy .. case study

Case Study on Swiggy , its business model, different marketing analysing tool

1. SWIGGY Presented by Raj Nandini Aakash Kumar Sharma Praveer Kumar Roy Atulya Anand

2. Swiggy karo , phir jo chahe kro !

3. Introduction Swiggy is the nourishment requesting and conveying company situated in Bengaluru. Founded in 2014 by Nandan Reddy, Sriharsha Majety and Rahul Jamini . Swiggy started its journey with six conveyance officials and 25 eateries , but after 3 years it has scaled with more than 6,000 conveyance administrators crosswise over India in excess of 8 urban communities like Delhi – NCR, Mumbai, Bengaluru, Hyderabad, Chennai, Kolkata and Pune.

4. Business Model Order Pick-up Deliver Customer Delivery Executive

5. Swiggy has total $464 million of funding. Swiggy has raised a sum of 75.5 million dollars in subsidizing from different financial investors including : Bessemer Venture Partners Norwest Venture Accel Partners SAIF Partners RB Investments Apoletto . Swiggy Funding-

6. Product Life cycle 2014 2015-17 2018-Till Date

7. Company :- Swiggy is a leading food ordering and delivery startup in India. Customers:- The customer segments of Swiggy include those people who do not wish to go out to restaurants and eateries to buy food. Collaborators:- Swiggy has partnered with Burger king for providing delivery services. It has also partnered with Google Local Guide to facilitate customer reviews. Swiggy has partnered with Indifi Technologies to facilitate a financing program for partner restaurants. Competitors:- Swiggy's top competitors include Foodpanda India, and Zomato . Context: Political Issues- Legal problems, Trade Regulations. Economic Issues- Growth rate, Labour costs. 5 c’s

8. SWOT ANALYSIS STRENGTHS Quick Delivery Good Brand Image Better customer preference No minimum delivery amount Neat packaging(hygienic packaging) WEAKNESS Delivery fee There is differences between restaurant price and online price. OPPORTUNITIES Growing market for Potential Customer Increase market share Pioneer in food Delivery Business THREATS Increasing potential competitor, example – ZOMATO Increasing in health consciousness

9. SWIGGY 7 P’S Physical evidence PLACE PRICE PROMOTION PEOPLE PROCESS PRODUCT

10. Conclusion From above matrix analysis we can say that Swiggy is exponentially growing business and creating a new benchmark. Swiggy is one of the best online food ordering and delivery company, It totally changed the concept of how India eats. Today all the foodies are click away from their favourite food. Swiggy is not far from, taking a huge chunk of Indian’s food tech market with its live order tracking and no restriction on order amount.

11. BCG MARTRIX STAR FINANCIAL SERVICES QUESTION MARK Local food CASH COW supplier management service DOG  Plastic B ags Relative market share Market growth rate

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