Swiggy_Case_study.pptx

Company: Swiggy CEO: Sriharsha Majety,
Nandan Reddy, and Rahul Jaimini Year founded: 2014 Headquarter: Bangalore, India

Net Worth

Currently, Swiggy earns 30 percent of the shares on every order with the restaurant and also takes delivery charges from the consumers. According to the data filed by the company, the net worth of Swiggy is Rs 3, 86, 34,590 with a turnover of Rs 7, 41, 702. With more than 25,000 restaurant owners, Swiggy has its own team of delivery executives which operates across 13 different cities in India, including Bengaluru, Mumbai, Chennai, Delhi, Hyderabad, Kolkata and many more.

Business Model

*The business model canvas of Swiggy is based on a hyperlocal on-demand food delivery business operation.
*Their app allows urban foodies to order food from nearby restaurants and get it delivered at their doorstep.
*Apart from accumulating restaurants, Swiggy also has its own fleet of delivery partners. *Because Swiggy operates as a dual-partnership model.
*Once the order is placed, they will know the order
details, prepare the order and deliver it to Swiggy drivers. All the Swiggy drivers in the vicinity receive a broadcast signal on their own Swiggy drive app where the order is placed.

1. Case Study By: Anu Abhilasha (BBA/40006/17) Kumari Harshita (BBA/40007/17) Muskan (BBA/40008/17) Tannu Singh(BBA/40009/17) Rhea Subarna (BBA/40010/17) CASE STUDY By: Anu Abhilasha (BBA/40006/17) Kumari Harshita (BBA/40007/17) Muskan (BBA/40008/17) Tannu Singh(BBA/40009/17) Rhea Subarna (BBA/40010/17)

2. Company:   Swiggy CEO:   Sriharsha Majety , Nandan Reddy, and Rahul Jaimini Year founded:   2014 Headquarter:   Bangalore, India

3. Meet The Founders Left to right: Nandan Reddy, Rahul Jaimini and Sriharsha Majety

4. The Journey When it comes to food and ordering food, India is a young country with a lot of undiscovered potential. Food is what they thought of after having enough inconveniences of ordering food for themselves. 

5. Net Worth Currently, Swiggy earns 30 percent of the shares on every order with the restaurant and also takes delivery charges from the consumers. According to the data filed by the company, the net worth of Swiggy is Rs 3, 86, 34,590 with a turnover of Rs 7, 41, 702.  With more than 25,000 restaurant owners, Swiggy has its own team of delivery executives which operates across 13 different cities in India, including Bengaluru , Mumbai, Chennai, Delhi, Hyderabad, Kolkata and many more. Net Worth Currently, Swiggy earns 30 percent of the shares on every order with the restaurant and also takes delivery charges from the consumers. According to the data filed by the company, the net worth of Swiggy is Rs 3, 86, 34,590 with a turnover of Rs 7, 41, 702.  With more than 25,000 restaurant owners, Swiggy has its own team of delivery executives which operates across 13 different cities in India, including Bengaluru , Mumbai, Chennai, Delhi, Hyderabad, Kolkata and many more.

6. Business Model The business model canvas of Swiggy is based on a hyperlocal on-demand food delivery business operation .. Their app allows urban foodies to order food from nearby restaurants and get it delivered at their doorstep. Apart from accumulating restaurants, Swiggy also has its own fleet of delivery partners. Because Swiggy operates as a  dual-partnership model . Once the order is placed, they will know the order details, prepare the order and deliver it to Swiggy drivers. All the Swiggy drivers in the vicinity receive a broadcast signal on their own Swiggy drive app when the order is placed.

7. Value proposition  No minimum  order requirement for delivery   8 different payment methods  for its customers to pay conveniently for Swiggy orders.

8. Partners

9.   Key Activities

10. Channels The channels of Swiggy are  mobile app ,  websites , and  digital marketing . Its mobile app is available on both Android and iOS .

11. Cost Structure Swiggy has to incur costs and expenditures for its day-to-day functions. Its major cost sources are: Payroll expenses for its employees and delivery partners Costs of application and website development Running costs and maintenance charges Administrative, advertising, and marketing costs Additional costs in terms of promotional offers and benefits given to customers Kitchen base-like facility setup and maintenance costs Returns, refunds, and miscellaneous expenses

12. Swiggy Super

13. Challenges The Restaurant Listing and Delivery Time Promise The one thing that most people don’t realize is that the role of delivery doesn’t begin when someone places the order, but as soon as they open the app.

14. The Central Delivery Equation Combining the components above, we arrive at the Delivery Time Equation: Delivery Time = Max (Assignment Delay + First Mile Time, Prep Time) + Last Mile Time