Swiggy SWOT Analysis

Presentation made by Parth Daryani.

1. About Swiggy  is India's largest and most valuable online food venture. Swiggy , based out of Bangalore, India, was founded in 2014 It was inspired by the thought of providing a complete food ordering and delivery solution from the best neighbor hood restaurants to the urban foodie. It acts as a single window for ordering from a wide range of restaurants. Swiggy has their own delivery personnel to pick up orders from restaurants and deliver it to customers. As of March 2019, Swiggy has been serving at least 100 Indian cities.

2. Target customers and Goals Swiggy aims to offer reliable, fast, and consistent service delivery.  They also want to increase market share within the cities they currently exist in, while also expanding to all cities in India.  Target customers currently include 20–30 year olds, college students, working professionals the e-Commerce savvy, and people living away from their hometowns.

3. Strength Fast Delivery: Swiggy is known for taking care of their customers by delivering orders on time. Trained Personnel: Swiggy has trained their team so well that as of March 2019, Swiggy officially served 100 Indian cities and it is still on the rise to increased “Areas Served”. Free Delivery: Swiggy offers their customers free delivery, depending on their location—and the value of the food item, or the type of offer the customer has selected.

4. Neat Packaging: Swiggy delivers their food with neat and hygienic packaging. Wide Selection: Swiggy has the option to choose from a wide range of restaurants and thus providing their customers with variety that is an important factor for attracting customers.

5. Weaknesses Location Constraints: Swiggy only take orders for restaurants that within the range of the customer’s location, and Swiggy is still concentrating on the zonal restaurants. Since their competitors are increasing the range of restaurants Swiggy needs to do the same. Low Awareness of Brand Image: Swiggy needs to improve their brand image and put more effort into the marketing activities. Delivery charges on *orders below Rs250: Swiggy adds delivery charges on orders below Rs.250, where as their competitors like Zomato have free delivery on orders with low bill.

6. Opportunities Pioneer in Food delivery business: Swiggy was the first platform introduce this concept. They have show a new way to home-delivery with minimal charges. Growing marketplace for Potential Customers: Swiggy has been increasing their number of customers by providing quality service, and thus have grown their own market. Value Effective: Swiggy needs to increase their zonal restaurant base to compete in the market, and with the rising market they have the opportunity to partner with more zonal restaurants. Give higher Service: Delivery should be more quick and they need to find ways to give no delivery charges or reduce them to the least on required food items. Increase in Market Share: Re-branding can help Swiggy grow even more in the market.

7. Threats Increase in Health Conscious customers. Increase in competitors Negligence of potential competitors.

8. Present Customer base is low. The constant changes in government rules and regulations also pose a threat to start ups/companies like Swiggy. Example: Food products offered for sale are liable to sampling at any point in the supply chain as per new rules.  Threats

9. How Swiggy has promoted itself: Swiggy has launched innovative videos that became extremely popular amongst plenty like Swiggy Goes International.   runs contests to encourage direct participation by customers through # SwiggyTuesdays , and offers coupons and vouchers as rewards. When Swiggy previously launched in Bombay town, it partnered with widespread Dabbawalas to induce a much better service and later used it as a promotional strategy to realize complete exposure.

10. Swiggy realizes the importance of a promoting strategy and has adopted many plans to form awareness. They depend heavily upon mouth packaging and glad customers as their greatest advertising tools as happy customers advocate the service to friends and family. Swiggy has been using social media platforms like Twitter, Instagram, and Facebook to run ad campaigns like # SingWithSwiggy , # DiiwaliGhayAayi . Their Facebook page is extremely active as it offers regular updates and encourages active participation.

11. Conclusion By studying the SWOT factors a start up or any company can make their brand image Stronger, a lot of working capital, a great status among consumers. Analysing the SWOT factors of your competitors can help in better understanding of threats, and help with strategies to over come those threats. Promotes emergency plans. Make marketing strategies better.

12. Group Member ERP Divi Handa 0181BBA269 Heeba Roshan 0181BBA272 Ritik Jain 0181BBA295 Parth Daryani 0181BBA286