SWOT_1.0 analysis for improvement in regarding field.pptx

swot analysis

1. Introduction to SWOT analysis Discover new opportunities Manage and eliminate threats 1

2. Strengths (internal) Key questions: What advantages do you have? What do you do better than anyone else? What achievements are you most proud of? What do other people see as your strengths? What resources connections, and/or networks do you have access to? What is your Unique Selling Point ? 2

3. Weaknesses (internal) Key questions: What could you improve? What should you avoid? What makes you uncomfortable? What are other people likely to see as weaknesses? Do you have anything that holds you back? 3

4. Opportunities (external) Key questions: Do your strengths open up for any opportunities? Can you create any opportunities by eliminating weaknesses? What good opportunities can you spot? What interesting trends are you aware of? Useful opportunities can come from such things as: Changes in technology and markets on both a broad and narrow scale. Changes in government policy related to your field. Changes in social patterns, population profiles, lifestyle changes, and so on. Local events. 4

5. Threats (external) Key questions: What obstacles do you face? What are your competitors doing? Are quality standards or specifications for your job, products or services changing? Is changing technology threatening your position? Could any of your weaknesses seriously threaten you? 5

6. Tips Be as concrete and precise as possible If you end up with long lists, do prioritise them in order to know what to focus on Make sure to follow-up on actions and unanswered questions 6

7. SWOT analysis template Topic: S W O T Date: Internal External