SWOT Analysis

Presentation on how to use SWOT evaluation tool with examples

1. CED 248 – Participatory Extension Anna Merlinna T. Fontanilla MS DEVCOM S W O T

2. A strategic planning tool Provides a simple way to assess how a strategy can best be implemented Assessment of internal and external environment Helps planners be realistic about what they can achieve and where they should focus. SWOT Analysis

3. 2x2 matrix Best completed in a group with key members of the team or organization Identify objectives of the analysis Use focus questions SWOT Process STRENGTHS WEAKNESSES Skills and abilities Funding lines Commitment to positions Contacts and partners Existing activities OPPPORTUNITIES THREATS Other organizations relevant to issue Resources: financial, technical, human Political and policy space Other groups or forces

4. Assessment of the internal capacity can help identify existing resources that can be used immediately and new resources or skills that will be needed, as well as current problems that won’t go away. SWOT Process

5. Assessment of the external environment tends to focus on what is going on outside the organization or areas which are not yet affecting the area but could, either positively or negatively. SWOT Process

6. Authors: Geeta Pardeshi , Avinash Shirke and Minal Jagtap Publication: Indian Journal of Community Medicine 2008 October; 33(4):255-259 Objective Study the strengths, weaknesses, opportunities and threats of the Total Sanitation Campaign (TSC) in the Yavatmal District of Maharashtra. CASE I: SWOT Analysis of Total Sanitation Campaign in Yavatmal District of Maharashtra

7. Methodology Data was collected in December 2006 through interviews with stakeholders, house-to-house surveys, FGDs, and transect walks. Information in each category was finalized in a meeting after brainstorming and discussions with the TSC cell members. CASE I: SWOT Analysis of Total Sanitation Campaign in Yavatmal District of Maharashtra

8. STRENGTHS WEAKNESSES Innovations in IEC Motivation through incentives Inculcates a competitive spirit among villagers The community and local government agencies (LGAs) act as partners Women performed various roles Even the poorest households were required to join and LGAs were required to assist them Promotes sanitation ladder No rural sanitary stores Poor maintenance and cleanliness of community latrines Targets affecting quality No agency to monitor and follow-up Less focus on other aspects of sanitation Limitation of campaign approach as an entry point to overall rural development OPPORTUNITIES THREATS P resence of sanitation-related groups such as Male Multipurpose Workers, Accredited Social Health Activists etc. Experiences from other projects e.g. Role of Women in Self Help Groups, use of PRA techniques, etc. The district administration can appoint a back-up agency Learning from successful ODF villages The challenge of sustaining the interest and priority accorded to the program at all levels of administration Changes in administration and leadership Social and political differences

9. Authors: Hasan Akca , Murathan Kayim and Murat Sayili Publication: Journal of Applied Sciences 6 (8): 1863-1867, 2006 Objectives Explore current constraints and future possibilities of the fishery sector in Turkey and draw a whole picture of the sector for: Formulation of accurate policies ; AND To serve as guide for producers in making their businesses more productive and more efficient in the light of future EU accession and developments in the field of fishery sector throughout the world. CASE II: SWOT Analysis of Fishery Sector in Turkey

10. Methodology The past and present situation and also future possibilities of the fishery sector in Turkey were evaluated using SWOT . CASE II: SWOT Analysis of Fishery Sector in Turkey

11. STRENGTHS WEAKNESSES 48 natural and 66 man-made lakes with a total area of 1,200 hectares; 8,000 km² of coastline; 175,714 km rivers Main fishing grounds include Black Sea, Marmara Sea, Aegean Sea, Mediterranean Sea 947 known marine species of fish and molluscs There are 25 fishery colleges at present and more than one thousand students enrol each year Increased number of aqua feed industry – there are 9 at present Inadequate cooling chain (deep freezing) at the stage of marketing Heavy bureaucracy in governmental procedures Low technical level of fishery sector in Turkey compared with EU Present laws do not meet the requirements of the industry OPPORTUNITIES THREATS Increasing demand for fish as diet food Change in preference of consumers from red meat to fish and chicken meat due to the occurrence of the Bovine Spongiform Encephalopaty disease in the UK Preference of Turkey consumers on fast food especially those that serve fish and chicken at low prices compared with red meat Financial aids from other countries e.g. Japan, France The demand for fish is expected to grow proportionately to the growth of population in Turkey Long range of prices of fish in the market gives consumers choices Financial aids from local credit cooperatives Over fishing and pollution in the Black Sea – production is decreasing year by year Negative impacts of aquaculture to tourism

12. STRENGTHS/ WEAKNESSES What technical knowledge and skills do class members possess? Are the class members affiliated with any organizations? Enumerate. Would there be any chances that some members will be absent? Why? How? Do the class members communicate with each other regularly? How? WORKSHOP: SWOT Analysis of CED 248 class

13. OPPORTUNITIES/THREATS Are there any outside seminars/lectures that the class can participate?   Are there any outside activities that the class can join to further understand the topics? Enumerate. Would there be any chances of class getting cancelled? How? Would there be any chances that the class might get disrupted? How? WORKSHOP: SWOT Analysis of CED 248 class

14. http://aspire4business.com/appling-swot-analysis-to-your-small-business-part-i / http:// en.wikipedia.org/wiki/File:Swot_analysis.png http:// www.odi.org.uk/publications/5876-swot-analysis-context-mapping http:// betterevaluation.org/evaluation-options/swotanalysis References

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