Swot Analysis

S W O T- STRENGTH WEAKNESS OPPORTUNITY THREAT. INTERNAL AND EXTERNAL FACTORS. ADVANTAGES AND LIMITATIONS. SWOT ANALYSIS OF ITC AND INFOSYS COMPANY.

1. SWOT Analysis

2. SWOT SWOT Analysis S - Strength W - Weakness O - Opportunity T - Threat SWOT Analysis is a structured planning method that evaluates the four elements (strength , weakness , opportunity , threat) of an organisation .

3. Having an excellent staff. Good customer relationships. Ability to meet the demand. Strong relations with partners, employees ,suppliers etc. Strong internal communication system. Well-designed marketing strategies. Accessable geographical location. S

4. Outdated market research data. Inefficient record maintenance system. Infrequent cashflow system. Lack of co-ordination among the individuals in the organisation . Maintenance of higher inventory costs. Missed deadlines which leads to cancellation of orders. W

5. Increase in customers wants. Internet as a marketing tool. Loyal customers. Seasonal demand. Poor quality of competitors products. Excessive price of similar products. Global offerings. Changing lifestyle. O

6. Competitors reducing prices. Supply costs increase. New technology. Government regulations. Economic slumps or recession. Alteration in demographics. Changes in consumer behaviour . T

7. Positive Negative Internal factors Strength Weakness External factors Opportunity Threat

8. SWOT Analysis of ITC Strengths Established market reputation. Expanding market share. Focus on new product development. Diversified business portfolio. Increasing financial performance. Weaknesses Lack of geographical reach. Over dependence on cigarettes division. Limited liquidity position.

9. Opportunities Indian Hospitality sector. Favourable trends in Rural market. Threats Highly competitive market. Shortage of skilled labour . Rising counterfeit Goods Market.

10. SWOT Analysis of INFOSYS Strengths High skill level in IT. Strong financial position. Positioned as high-end differentiated player. Large workforce. Weaknesses Much smaller revenue than its global competitors. Weak in high end management consultancy. Struggles to grab high profit US federal govt. projects.

11. Opportunities New emerging market in China , Korea. Greater scope for product innovation. Growing domestic demand for IT products. Threats Global economic slowdown. Management transmission from founders to professionals. Increased competition from low waged countries like China , Indonesia.

12. Advantages Source of information for strategic planning. Builds organisation’s strengths. Reverse its weaknesses. Maximizes its response to opportunities. Overcome organisation’s threats. Helps in identifying core competencies of the firm.

13. Limitations Sources of information. Oversimplification. Identifying elements. Lack of control.

14. Conclusion SWOT Analysis can be used as a means of gathering information from a range of perspectives that may be able to use the results to strategic advantage by either matching the strengths to opportunities or by converting threats or weaknesses into strengths and opportunities.

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