T-6 Packaging.pptx PACKAGING PPT FOR BBA AND MBA STUDENTS

PACKAGING PPT FOR BBA AND MBA STUDENTS

1. PACKAGING Pooja Gupta

2. Packaging of the product is becoming more and more imp. In marketing these days. An attractive packaging of the product makes it more popular among its customers. A consumer always prefer to buy a product offered in an attractive, convenient & durable packaging. A good packaging is the representation of the creative skill of the designer and marketing knowledge of the top executives of the enterprise.

3. OBJECTIVES OF PACKAGING Attraction: as far as possible, the package must possess attraction value, so that it may attract customers towards the products concerned. Protection: the second objective of packaging is to provide safety to the product. In other words, package must protect the contents of the product until it is consumed. package keep the product fresh and clean. Convenience: the consumers as well as the middlemen want packages that are easy to carry, use and dispose of. A good package facilitates easy transportation, storage, display and usage. Pouch packing is very popular now a days due to convenience Economy: the next imp. Objective of packaging is economy. Here economy means economic use of the product. The consumer can extract only the quantity to be used at a time and thus, wastage can be avoided. Sales Promotion: the objective of packaging is to promote the sale of the product. Whatever is written on the packing acts as an advertisement and sales promotion.

4. FUNCTIONS OF PACKAGING Protection: This is the fundamental function of the packaging. The product demands protection until it is used or consumed. Packaging provides protection from various types of damages such as damage by mechanical handling, product loss due to pilferage, contamination by dirt or dust, moisture gain or loss, chemical change, etc. Convenience: Convenience is packaging is not simply a matter of customer service. Middlemen such as wholesalers, retailers, transporters and warehouse keepers demand convenience because properly packed goods require less space. Advertising: Package is an important marketing tool particularly for consumer products such as cosmetics, chocolates, toffees and gift articles. Identification: Packages differentiate similar products. Packaging and labelling are inseparable and are closely related to branding. Package has more significance when the product cannot be seen by the buyer like packed milk, fruit juice, etc. Product attractiveness: The size and the shape of the package, its colour , printed matter on it, etc. must make the package attractive to look at. The psychological feeling is that a good package contains good quality product in it. Attractiveness is the major consideration in modern packaging.

5. Types of packaging materials 1. Cardboard: Cardboard, including corrugated cardboard and paperboard, is one of the most widely used packaging materials due to its versatility, affordability, and recyclability. It is used for boxes, cartons, trays, and other packaging solutions for shipping, storage, and retail display.   2. Plastic: Plastic packaging comes in various forms, including polyethylene (PE), polypropylene (PP), polyethylene terephthalate (PET), and polystyrene (PS). Plastic packaging is lightweight, durable, and versatile, suitable for a wide range of products, including food, beverages, cosmetics, and household goods. However, concerns about plastic pollution and environmental impact have led to increased interest in sustainable alternatives.   3. Glass: Glass packaging is commonly used for food and beverage products, pharmaceuticals, and cosmetics. It is inert, impermeable, and recyclable, offering excellent protection against contamination and preserving product freshness and flavor. Glass packaging is often preferred for premium and luxury products due to its aesthetic appeal and perceived quality.   4. Metal: Metal packaging, such as aluminum, steel, and tinplate, is valued for its strength, barrier properties, and recyclability. It is commonly used for canned foods, beverages, aerosol sprays, and personal care products. Metal packaging provides excellent protection against light, moisture, and oxygen, extending the shelf life of products.

6. 5. Wood: Wood packaging, including pallets, crates, and wooden boxes, is widely used for shipping, handling, and storing heavy or bulky items. Wood is strong, durable, and readily available, making it suitable for industrial and agricultural applications. However, concerns about deforestation and sustainability have led to increased interest in alternative materials for certain applications . 6. Bioplastics : Bioplastics are derived from renewable resources such as plant starches, sugars, and cellulose. They offer a more sustainable alternative to conventional plastics, with reduced dependence on fossil fuels and lower environmental impact. Bioplastics can be biodegradable, compostable, or recyclable, depending on their composition and processing . 7. Paper-based Packaging: Paper-based packaging materials, such as kraft paper, paperboard, and molded pulp, are widely used for packaging food, electronics, cosmetics, and consumer goods. Paper-based packaging is recyclable, renewable, and biodegradable, making it an environmentally friendly option for many applications . 8. Textiles: Textile packaging materials, including cloth bags, fabric pouches, and mesh nets, are used for packaging fresh produce, grains, and other agricultural products. Textile packaging is breathable, lightweight, and reusable, offering protection against damage and spoilage while reducing waste . 9. Foam and Cushioning Materials: Foam and cushioning materials, such as expanded polystyrene (EPS), polyethylene foam, and bubble wrap, are used for padding, cushioning, and shock absorption in packaging fragile or delicate items. These materials provide protection against impact, vibration, and compression during shipping and handling.  

7. Packaging Costs 1. Material Costs: Material costs refer to the expenses incurred in acquiring packaging materials such as cardboard, plastic, glass, metal, wood, paper, and bioplastics . The cost of materials depends on factors such as material type, quantity, quality, and sourcing . 2. Production Costs: Production costs include the expenses associated with manufacturing or converting raw materials into finished packaging products. This may involve processes such as printing, molding, extrusion, forming, cutting, and assembling. Production costs encompass labor, equipment, energy, overhead, and maintenance expenses . 3. Design and Development Costs: Design and development costs relate to the creation and refinement of packaging designs, prototypes, and concepts. These costs cover activities such as graphic design, structural design, engineering, prototyping, testing, and validation. Design and development costs may vary depending on the complexity of the packaging solution and the level of customization required . 4. Tooling and Equipment Costs: Tooling and equipment costs pertain to the investment in machinery, molds, dies, and other production tools required for manufacturing packaging products. These costs include the purchase or lease of equipment, tooling setup, maintenance, and depreciation expenses . 5. Transportation and Logistics Costs: Transportation and logistics costs involve the expenses associated with the transportation, handling, and storage of packaging materials and products throughout the supply chain. This includes freight charges, shipping fees, customs duties, warehousing costs, and inventory carrying costs.

8. 6. Labor Costs: Labor costs encompass the wages, salaries, benefits, and overhead associated with personnel involved in packaging-related activities, such as production, assembly, quality control, inspection, and packaging line operation. Labor costs may vary based on labor rates, skill levels, and workforce efficiency . 7. Packaging Machinery and Automation Costs: Packaging machinery and automation costs refer to the investment in equipment, robotics, and automation systems used for packaging operations. This includes the purchase, installation, maintenance, and operation of packaging machinery such as filling machines, labeling machines, sealing machines, and palletizers . 8. Quality Assurance and Compliance Costs: Quality assurance and compliance costs relate to the implementation of quality control measures, testing procedures, and regulatory compliance requirements for packaging materials and products. These costs cover activities such as quality inspections, testing, certification, compliance audits, and documentation . 9. Environmental and Sustainability Costs: Environmental and sustainability costs include the expenses associated with adopting eco-friendly packaging materials, practices, and initiatives to minimize environmental impact and promote sustainability. These costs may involve research and development, material sourcing, certification, and marketing efforts . 10. Waste Management and Disposal Costs: Waste management and disposal costs encompass the expenses associated with the collection, recycling, treatment, and disposal of packaging waste generated during manufacturing, distribution, and consumption. These costs may include recycling fees, landfill fees, waste handling equipment, and environmental remediation expenses.