Tableau Prac Test 2 - Marking criteria.docx

Excel Prac Test

1. Criteria High Distinction Distinction Credit Pass Fail
Visualisations are
relevant to the question
and are appropriately
applied to the data. All
visualisations as
specified are included.
25%
All visualisations are
directly relevant and are
appropriately applied to
the data.
Visualisations are mostly
relevant and
appropriately applied to
the data.
Good, but some
visualisations may not be
directly relevant and/or
appropriately applied to
the data. May be a
missing visualisation
Several visualisations are
missing or not directly
relevant and/or
appropriately applied to
the data.
Missing a dashboard and
story. Visualisations are
not directly relevant
and/or are
inappropriately applied
to the data.
Dashboard includes
appropriate, easy-to-use
interactivity
20%
All interactivity is
appropriate and easy-to-
use
Most interactivity is
appropriate and easy-to-
use.
Interactivity is okay, but
may not always be
appropriate or easy-to-
use
Interactivity is included,
but may not work or is
not appropriate to the
visualisation
No interactivity has been
included.
Titles and captions are
meaningful, and
annotations include
insightful conclusions
15%
All titles and captions are
meaningful, and
annotations include
insightful conclusions
Most titles and captions
are meaningful, and
annotations include
insightful conclusions
Some titles and captions
are missing or less than
meaningful. annotations
include reasonably
insightful conclusions
Titles and captions are
missing and/or not
meaningful.
Annotations lack
insightful conclusions
No meaningful titles and
captions. Missing
annotations, or
annotations provide no
insight.
Story is coherent and
focussed, providing
better understanding of
the data and answers
the question.
30%
Excellent story based on
criteria
Very good story based
on criteria
Good story based on
criteria
Fair story based on
criteria
Very poor story based on
criteria.
Quality presentation and
formatting, including
appropriate use of
colour, space, and layout
10%
Excellent presentation /
formatting
Very good presentation /
formatting
Good presentation /
formatting
Fair presentation /
formatting
Poor presentation /
formatting
MKTG 1011 Fundamentals of Marketing Analytics
Tableau Practical Test marking criteria