Tanay_Summer_Internship_Presentation.pptx

amul

1. Expanding Amul's Dairy Presence: A Study on Penetration Strategies for Railway Station Stalls Summer Internship Presentation Tanay Rishu PGDM (2023-25), Lal Bahadur Shastri Institute of Management July 2024

2. Introduction Brief overview of Amul and its significance in the dairy industry.

3. Objectives of the Study Primary Objective: Formulate strategies for Amul to effectively penetrate the railway station market. Secondary Objectives: - Understand current market dynamics and consumer behavior. - Conduct competitive analysis of existing brands in railway stations. - Identify potential challenges and opportunities for Amul.

4. Methodology Research Approach: Mixed-method approach incorporating both qualitative and quantitative research. Data Collection: - Primary Data: Surveys and interviews with travelers, stall owners, and railway authorities. - Secondary Data: Industry reports, market studies, and relevant online resources.

5. Industry Profile Overview of FMCG Sector: - Fast-Moving Consumer Goods (FMCG) are products that are sold quickly and at relatively low cost. - FMCG sector in India ranks as the fourth largest sector in the economy. Dairy Industry in India: - Historical context and significance. - Growth and development through initiatives like Operation Flood.

6. Company Profile About Amul: - Established in 1948, headquartered in Anand, Gujarat. - Operated by Gujarat Cooperative Milk Marketing Federation Ltd. (GCMMF). - Significant market presence and diverse product range.

7. GCMMF Distribution Network Supply Chain Overview: - Farmers → Village Cooperative Societies (VCS) → District Unions → GCMMF → Distributors/Retailers → End Consumers. Distribution Network: - Extensive network serving over 500,000 retail outlets.

8. Current Market Dynamics Railway Stations as High-Traffic Hubs: - Importance and potential for market penetration. - Existing stalls and competitive landscape.

9. Competitor Analysis Analysis of Major Competitors: - Brands like Mother Dairy, Britannia, Nestle, Verka, Ananda, Nandini. - SWOT analysis for each competitor.

10. Data Analysis & Interpretation Key Findings from Surveys and Interviews: - Consumer preferences and behavior. - Feedback from stall owners and railway authorities. Quantitative Data: - Sales data, market share, and growth trends.

11. Challenges & Opportunities Challenges: - High competition from established brands. - Logistical and supply chain issues. Opportunities: - Leveraging Amul’s brand equity. - Strategic partnerships and targeted marketing.

12. Strategic Recommendations Penetration Strategies: - Collaborate with railway authorities for exclusive stalls. - Promotional campaigns targeting railway travelers. - Product diversification tailored to traveler preferences. Cost Reduction Strategies: - Optimize production processes. - Enhance supply chain efficiency.

13. Implementation Plan Short-term Actions: - Pilot projects in select railway stations. - Initial promotional offers and marketing campaigns. Long-term Actions: - Expand to more stations based on pilot project success. - Continuous market analysis and strategy refinement.

14. Conclusion Summary of Key Points: - Importance of railway stations as a market. - Strategic approach to penetrate and succeed in this market. Future Outlook: - Potential growth and long-term benefits for Amul.

15. Q&A Invite questions and engage with the audience for further discussion.

16. Thank You Thank the audience for their time and attention. Provide your contact information for follow-up questions.