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1. Target consumer

2. When it comes to the fashion business, there is one question everyone will ask you: “ Who’s your customer?”

3. Whether you’re a designer or retailer, it’s incredibly important that you have a clear and concise answer to give.  Clearly defining your target customer allows you to develop your entire business around providing the products, services, and experience that customer is already looking for.  The more specific you are about who your customer is, the easier it will be to attract them.

4. Focus on very specific demographics or needs and create diehard devotees from within that group.  You can always expand your target after you gather some momentum.  Or you could continue your focus and grow into the key player in a smaller market.  If you are just starting out, you might not have the resources to be “everything to everyone,” so focusing on a niche market can give you the opportunity to get noticed.

5. In order to successfully define your ideal customer, there are a number of aspects you’ll need to consider.  At the very least, you should identify these customer attributes (with examples of each): Demographics (age, gender, income, profession,…) Psychographics (values, attitudes, belief systems,…) Lifestyle (geographic location, leisure activities, travel,…) Buying habits (brand loyalty, price awareness,…)

6. Demographics (age, gender, income, profession,…)

7. Psychographics (values, attitudes, belief systems,…)

8. Lifestyle (geographic location, leisure activities, travel,…)

9. Buying habits (brand loyalty, price awareness,…)