Targeting & Positioning.pptx for the MBa And BBa students

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1. Targeting & Positioning Presented By – Anshika Kesharwani MBA -1 st Sem

2. Targeting Targeting is the process of identifying and selecting specific audience segments that are most likely to respond to a product or service.

3. Targeting in Marketing involves. Audience Segmentation Dividing your broader potential audience into smaller, more manageable groups based on shared traits like demographics (age, location, income), psychographics (interests, hobbies), or behaviors (past purchases, browsing habits). Segment Selection Evaluating these segments to identify the one(s) that best align with your product or service and are most likely to purchase it. Customized Approach Understanding the specific needs and desires of your chosen target audience to inform your marketing efforts.

4. Positioning Positioning is an activity how the product will be presented to the target audience and it involves placing the product/service in the minds of the target customers and making the image of the product/service superior as compared to other similar products.

5. Various factors affect the process of positioning such as The larger the size of the target market. If there is no competition in the market. If the product has already a good brand value, If the company decides to offer fewer prices for its product/service.

6. Steps the involve in positioning Identify Competitive advantage. Features, benefits, price, quality, brand image, service etc. Select the right Value proposition. More for More (Luxury premium pricing) More for the same (better quality at same price) Same for less (discount brands) Less for much less (basic low cost) Create a positioning statement Create a statement of your product for positioning Communicate and deliver Use consistent branding, messaging and customer experience to reinforce the position.