TATA NANO CAR: COMMUNICATION ANALYSIS IN MAREKETING

All about how nano got failed in the market

1. Tata Nano Car:
Communication Analysis
BY,
GROUP 4 OF J SECTION

2. ABOUT TATA NANO
Introduced in 2008 by Tata Motors.
Affordable and practical transportation
solution for the masses in India.
The world's cheapest car.

3. Lack of safety
communication
Safety concerns were
not effectively
addressed.
Tata Nano was
perceived as a "cheap"
car, affecting its market
appeal.
Limited Marketing
Budget
Poor
Positioning
Inadequate advertising
and promotion
COMMUNICATION CHALLENGES :

4. DATA ANALYSIS OF TATA NANO
It became a loss-making model for Tata
Motors with ex-Tata Sons chairman Mistry,
who was abruptly removed from the post,
even claiming that the Nano "consistently
lost value, peaking at Rs 1,000 crore"
Instances of the car catching fire initially
after it was launched didn't help its cause.

5. Shift the focus from
"cheap" to "affordable"
and "value for money."
Enhancing Communication
Allocate more resources for
marketing and promotions.
Launch a comprehensive safety
campaign to address concerns.
Reposition the
Brand
Increase Marketing Budget:
Safety Campaign

6. Develop a new brand identity for the Tata Nano.
This may include a new logo, brand colors, and
messaging.
ACTION PLAN
Position the Nano as a practical, efficient, and
affordable car for modern urban living.
Craft a compelling marketing campaign that
communicates the improved features, safety, and
overall value proposition of the Nano
Highlight the car's environmentally friendly aspects,
such as its low emissions.

7. The miscommunication
surrounding Tata Nano serves as a
reminder that product innovation
alone is not enough;
communication and marketing
strategies must be equally robust.
CONCLUSION
Companies must be prepared
to adjust their strategies in
response to evolving market
conditions and consumer
expectations.
IMPORTANCE OF
COMMUNICATION:
LESSONS LEARNED: