Tata Profile
ramashankar1985
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TATATATA
Presented byPresented by
Mr. KUMAR RAMA SHANKARMr. KUMAR RAMA SHANKAR
Presented byPresented by
Mr. KUMAR RAMA SHANKARMr. KUMAR RAMA SHANKAR
TATA GROUP PROFILETATA GROUP PROFILE
•The Tata Group comprises 96 operating companies in seven The Tata Group comprises 96 operating companies in seven
business sectors:business sectors:
•information systems and communications;information systems and communications;
•engineering; materials; engineering; materials;
•services; energy;services; energy;
•consumer products; and consumer products; and
•chemicals. chemicals.
•The Tata Group has operations in more than 54 countries across The Tata Group has operations in more than 54 countries across
six continents, and its companies export products and services to six continents, and its companies export products and services to
120 nations. 120 nations.
•The Tata Group comprises 96 operating companies in seven The Tata Group comprises 96 operating companies in seven
business sectors:business sectors:
•information systems and communications;information systems and communications;
•engineering; materials; engineering; materials;
•services; energy;services; energy;
•consumer products; and consumer products; and
•chemicals. chemicals.
•The Tata Group has operations in more than 54 countries across The Tata Group has operations in more than 54 countries across
six continents, and its companies export products and services to six continents, and its companies export products and services to
120 nations. 120 nations.
•The Tata Group is one of India's largest and most respected The Tata Group is one of India's largest and most respected
business conglomerates, with revenues in 2005-06 of $21.9 billion business conglomerates, with revenues in 2005-06 of $21.9 billion
(Rs 967,229 million), the equivalent of about 2.8 per cent of the (Rs 967,229 million), the equivalent of about 2.8 per cent of the
country's GDP, and a market capitalisation of $55.1 billion. country's GDP, and a market capitalisation of $55.1 billion.
•Tata companies together employ some 2,46,000 people. Tata companies together employ some 2,46,000 people.
•The Group's 28 publicly listed enterprises — among them stand out The Group's 28 publicly listed enterprises — among them stand out
names such as names such as Tata SteelTata Steel, , Tata Consultancy ServicesTata Consultancy Services, , Tata MotorsTata Motors
and and Tata TeaTata Tea — have a combined market capitalisation that is the — have a combined market capitalisation that is the
highest among Indian business houses in the private sector, and a highest among Indian business houses in the private sector, and a
shareholder base of over 2 million shareholder base of over 2 million
•The Tata family of companies shares a set of five core values: The Tata family of companies shares a set of five core values:
integrity, understanding, excellence, unity and responsibility. integrity, understanding, excellence, unity and responsibility.
business conglomerates, with revenues in 2005-06 of $21.9 billion business conglomerates, with revenues in 2005-06 of $21.9 billion
(Rs 967,229 million), the equivalent of about 2.8 per cent of the (Rs 967,229 million), the equivalent of about 2.8 per cent of the
country's GDP, and a market capitalisation of $55.1 billion. country's GDP, and a market capitalisation of $55.1 billion.
•Tata companies together employ some 2,46,000 people. Tata companies together employ some 2,46,000 people.
•The Group's 28 publicly listed enterprises — among them stand out The Group's 28 publicly listed enterprises — among them stand out
names such as names such as Tata SteelTata Steel, , Tata Consultancy ServicesTata Consultancy Services, , Tata MotorsTata Motors
and and Tata TeaTata Tea — have a combined market capitalisation that is the — have a combined market capitalisation that is the
highest among Indian business houses in the private sector, and a highest among Indian business houses in the private sector, and a
shareholder base of over 2 million shareholder base of over 2 million
•The Tata family of companies shares a set of five core values: The Tata family of companies shares a set of five core values:
integrity, understanding, excellence, unity and responsibility. integrity, understanding, excellence, unity and responsibility.
PurposePurpose
•At the Tata Group their purpose is At the Tata Group their purpose is To improve the quality of lifeTo improve the quality of life
of the communities they serve. of the communities they serve.
•They do this through leadership in sectors of national economic They do this through leadership in sectors of national economic
significance, to which the Group brings a unique set of capabilities. significance, to which the Group brings a unique set of capabilities.
•This requires them to grow aggressively in focused areas of This requires them to grow aggressively in focused areas of
business.business.
•Their heritage of returning to society what they earn evokes trust Their heritage of returning to society what they earn evokes trust
among consumers, employees, shareholders and the community. among consumers, employees, shareholders and the community.
•The Tata name is a unique asset representing leadership with trust.The Tata name is a unique asset representing leadership with trust.
•At the Tata Group their purpose is At the Tata Group their purpose is To improve the quality of lifeTo improve the quality of life
of the communities they serve. of the communities they serve.
•They do this through leadership in sectors of national economic They do this through leadership in sectors of national economic
significance, to which the Group brings a unique set of capabilities. significance, to which the Group brings a unique set of capabilities.
•This requires them to grow aggressively in focused areas of This requires them to grow aggressively in focused areas of
business.business.
•Their heritage of returning to society what they earn evokes trust Their heritage of returning to society what they earn evokes trust
among consumers, employees, shareholders and the community. among consumers, employees, shareholders and the community.
•The Tata name is a unique asset representing leadership with trust.The Tata name is a unique asset representing leadership with trust.
MilestonesMilestones
1868
The TATA Group was founded by
Jamsetji Nusserwanji Tata in the mid 19th century, a
period when India had just set out on the road to
gaining independence from British rule.
1868
The TATA Group was founded by
Jamsetji Nusserwanji Tata in the mid 19th century, a
period when India had just set out on the road to
gaining independence from British rule.
The Central India Spinning, Weaving and
Manufacturing Company is set up, marking
the Group's entry into textiles.
1874 1874
Manufacturing Company is set up, marking
the Group's entry into textiles.
1874 1874
19021902
The Indian Hotels Company is incorporated to set
up the Taj Mahal Palace and Tower, India's first
luxury hotel, which opened in 1903.
The Indian Hotels Company is incorporated to set
up the Taj Mahal Palace and Tower, India's first
luxury hotel, which opened in 1903.
19071907
The Tata Iron and Steel Company (now Tata
Steel) is established to set up India's first iron and
steel plant in Jamshedpur. The plant started
production in 1912.
The Tata Iron and Steel Company (now Tata
Steel) is established to set up India's first iron and
steel plant in Jamshedpur. The plant started
production in 1912.
19101910
The first of the three Tata Electric Companies, The
Tata Hydro-Electric Power Supply Company, (now
Tata Power) is set up.
The first of the three Tata Electric Companies, The
Tata Hydro-Electric Power Supply Company, (now
Tata Power) is set up.
19111911
The Indian Institute of Science is established in
Bangalore to serve
as a centre for advanced learning.
The Indian Institute of Science is established in
Bangalore to serve
as a centre for advanced learning.
19121912
Tata Steel introduces eight-
hour working days, well
before such a system was
implemented by law in
much of the West.
19171917
The Tatas enter the consumer
goods industry, with the Tata
Oil Mills Company being
established to make soaps,
detergents and cooking oils.
Tata Steel introduces eight-
hour working days, well
before such a system was
implemented by law in
much of the West.
19171917
The Tatas enter the consumer
goods industry, with the Tata
Oil Mills Company being
established to make soaps,
detergents and cooking oils.
1932 1932
Tata Airlines, a division of Tata Sons, is established,
opening up the aviation sector in India.
Tata Airlines, a division of Tata Sons, is established,
opening up the aviation sector in India.
19391939
•Tata Chemicals, now the largest producer
of soda ash in the country, is established
•Tata Chemicals, now the largest producer
of soda ash in the country, is established
19451945
•Tata Engineering and Locomotive Company (renamed Tata Engineering and Locomotive Company (renamed
Tata Motors in 2003) is established to manufacture Tata Motors in 2003) is established to manufacture
locomotive and engineering products. locomotive and engineering products.
•Tata Industries is created for the promotion and Tata Industries is created for the promotion and
development of hi-tech industries. development of hi-tech industries.
•Tata Engineering and Locomotive Company (renamed Tata Engineering and Locomotive Company (renamed
Tata Motors in 2003) is established to manufacture Tata Motors in 2003) is established to manufacture
locomotive and engineering products. locomotive and engineering products.
•Tata Industries is created for the promotion and Tata Industries is created for the promotion and
development of hi-tech industries. development of hi-tech industries.
1952 1952
Jawaharlal Nehru, India's
first Prime Minister,
requests the Group to
manufacture cosmetics in
India, leading to the setting
up of Lakme.
19541954
India's major marketing,
engineering and manufacturing
organisation, Voltas, is
established.
Jawaharlal Nehru, India's
first Prime Minister,
requests the Group to
manufacture cosmetics in
India, leading to the setting
up of Lakme.
19541954
India's major marketing,
engineering and manufacturing
organisation, Voltas, is
established.
19621962
•Tata Finlay (now Tata Tea), one of the largest tea Tata Finlay (now Tata Tea), one of the largest tea
producers, is established. producers, is established.
•Tata Exports is established. Today the company, Tata Exports is established. Today the company,
renamed Tata International, is one of the leading export renamed Tata International, is one of the leading export
houses in India. houses in India.
•Tata Finlay (now Tata Tea), one of the largest tea Tata Finlay (now Tata Tea), one of the largest tea
producers, is established. producers, is established.
•Tata Exports is established. Today the company, Tata Exports is established. Today the company,
renamed Tata International, is one of the leading export renamed Tata International, is one of the leading export
houses in India. houses in India.
19681968
Tata Consultancy Services (TCS),
India's first software services company, is established as a division of
Tata Sons.
Tata Consultancy Services (TCS),
India's first software services company, is established as a division of
Tata Sons.
19701970
•Tata McGraw-Hill Publishing Company is created to Tata McGraw-Hill Publishing Company is created to
publish educational and technical books. publish educational and technical books.
•Tata Economic Consultancy Services is set up to provide Tata Economic Consultancy Services is set up to provide
services in the field of industrial, marketing, statistical services in the field of industrial, marketing, statistical
and techno-economic research and consultancy. and techno-economic research and consultancy.
•Tata McGraw-Hill Publishing Company is created to Tata McGraw-Hill Publishing Company is created to
publish educational and technical books. publish educational and technical books.
•Tata Economic Consultancy Services is set up to provide Tata Economic Consultancy Services is set up to provide
services in the field of industrial, marketing, statistical services in the field of industrial, marketing, statistical
and techno-economic research and consultancy. and techno-economic research and consultancy.
1984 1984
Titan Industries – a joint venture
between the Tata Group and the
Tamil Nadu Industrial
Development Corporation
(TIDCO) – is set up to
manufacture watches.
19911991
Tata Motors rolls out its millionth
vehicle. (The two-million mark was
reached in 1998 and the third
million in 2003.)
Titan Industries – a joint venture
between the Tata Group and the
Tamil Nadu Industrial
Development Corporation
(TIDCO) – is set up to
manufacture watches.
19911991
Tata Motors rolls out its millionth
vehicle. (The two-million mark was
reached in 1998 and the third
million in 2003.)
19951995
•Tata Quality Management Services institutes the JRD QV Tata Quality Management Services institutes the JRD QV
Award, modelled on the Malcolm Baldrige National Quality Award, modelled on the Malcolm Baldrige National Quality
Value Award of the United States, laying the foundation of the Value Award of the United States, laying the foundation of the
Tata Business Excellence Model.Tata Business Excellence Model.
•Tata Quality Management Services institutes the JRD QV Tata Quality Management Services institutes the JRD QV
Award, modelled on the Malcolm Baldrige National Quality Award, modelled on the Malcolm Baldrige National Quality
Value Award of the United States, laying the foundation of the Value Award of the United States, laying the foundation of the
Tata Business Excellence Model.Tata Business Excellence Model.
19961996
Tata Teleservices (TTSL) is established to spearhead the Group's
foray into the telecom sector.
Tata Indicom delivers cellular services through its CDMA mobile
telephony platform. It has pre-paid and post-paid options, enhanced
through tie-ups for handsets with leading manufacturers.
Tata Teleservices (TTSL) is established to spearhead the Group's
foray into the telecom sector.
Tata Indicom delivers cellular services through its CDMA mobile
telephony platform. It has pre-paid and post-paid options, enhanced
through tie-ups for handsets with leading manufacturers.
Tata Indica – India's first indigenously designed and
manufactured car – is launched by Tata Motors, spearheading
the Group's entry into the passenger car segment.
19981998
manufactured car – is launched by Tata Motors, spearheading
the Group's entry into the passenger car segment.
19981998
1999 1999
The new Tata Group
corporate mark and
logo are launched.
20002000
Tata Tea acquires the
Tetley Group, UK. This is
the first major acquisition
of an international brand
by an Indian business
group.
The new Tata Group
corporate mark and
logo are launched.
20002000
Tata Tea acquires the
Tetley Group, UK. This is
the first major acquisition
of an international brand
by an Indian business
group.
2001 2001
•Tata AIG – a joint venture between the Tata Group and Tata AIG – a joint venture between the Tata Group and
American International Group Inc (AIG) – marks the TataAmerican International Group Inc (AIG) – marks the Tata
re-entry into insurance. re-entry into insurance.
•(The Group's insurance company, New India Assurance, was (The Group's insurance company, New India Assurance, was
nationalised in 1956). nationalised in 1956).
•The Tata Group Executive Office (GEO) is set up to design and The Tata Group Executive Office (GEO) is set up to design and
implement change in the Tata Group and to provide long-term implement change in the Tata Group and to provide long-term
direction. direction.
•Tata AIG – a joint venture between the Tata Group and Tata AIG – a joint venture between the Tata Group and
American International Group Inc (AIG) – marks the TataAmerican International Group Inc (AIG) – marks the Tata
re-entry into insurance. re-entry into insurance.
•(The Group's insurance company, New India Assurance, was (The Group's insurance company, New India Assurance, was
nationalised in 1956). nationalised in 1956).
•The Tata Group Executive Office (GEO) is set up to design and The Tata Group Executive Office (GEO) is set up to design and
implement change in the Tata Group and to provide long-term implement change in the Tata Group and to provide long-term
direction. direction.
20022002
•The Tata Group acquires a controlling stake in VSNL, India's The Tata Group acquires a controlling stake in VSNL, India's
leading international telecommunications service provider. leading international telecommunications service provider.
•Tata Consultancy Services (TCS) becomes the first Indian software Tata Consultancy Services (TCS) becomes the first Indian software
company to cross one billion dollars in revenues. company to cross one billion dollars in revenues.
•Titan launches Edge, the slimmest watch in the world.Titan launches Edge, the slimmest watch in the world.
•Idea Cellular, the cellular service born of a tie-up involving the Tata Idea Cellular, the cellular service born of a tie-up involving the Tata
Group, the Birla Group and AT&T, is launched. Group, the Birla Group and AT&T, is launched.
•Tata Indicom, the umbrella brand for telecom services from the Tata Tata Indicom, the umbrella brand for telecom services from the Tata
Teleservices stable, starts operations. Teleservices stable, starts operations.
•The Tata Group acquires a controlling stake in VSNL, India's The Tata Group acquires a controlling stake in VSNL, India's
leading international telecommunications service provider. leading international telecommunications service provider.
•Tata Consultancy Services (TCS) becomes the first Indian software Tata Consultancy Services (TCS) becomes the first Indian software
company to cross one billion dollars in revenues. company to cross one billion dollars in revenues.
•Titan launches Edge, the slimmest watch in the world.Titan launches Edge, the slimmest watch in the world.
•Idea Cellular, the cellular service born of a tie-up involving the Tata Idea Cellular, the cellular service born of a tie-up involving the Tata
Group, the Birla Group and AT&T, is launched. Group, the Birla Group and AT&T, is launched.
•Tata Indicom, the umbrella brand for telecom services from the Tata Tata Indicom, the umbrella brand for telecom services from the Tata
Teleservices stable, starts operations. Teleservices stable, starts operations.
20032003
Tata Motors launches CityRover – Indicas fashioned for the
European market. The first batch of CityRovers rolled out from
the Tata Motors stable in Pune on September 16, 2003.
Tata Motors launches CityRover – Indicas fashioned for the
European market. The first batch of CityRovers rolled out from
the Tata Motors stable in Pune on September 16, 2003.
20042004
•Tata Motors acquires the heavy vehicles unit of Tata Motors acquires the heavy vehicles unit of
Daewoo Motors, South Korea. Daewoo Motors, South Korea.
•TCS goes public in July 2004 in the largest private TCS goes public in July 2004 in the largest private
sector initial public offering (IPO) in the Indian market, sector initial public offering (IPO) in the Indian market,
raising nearly $1.2 billlion. raising nearly $1.2 billlion.
•Tata Motors acquires the heavy vehicles unit of Tata Motors acquires the heavy vehicles unit of
Daewoo Motors, South Korea. Daewoo Motors, South Korea.
•TCS goes public in July 2004 in the largest private TCS goes public in July 2004 in the largest private
sector initial public offering (IPO) in the Indian market, sector initial public offering (IPO) in the Indian market,
raising nearly $1.2 billlion. raising nearly $1.2 billlion.
20052005
•Tata Steel acquires Singapore-based steel company NatSteel by Tata Steel acquires Singapore-based steel company NatSteel by
subscribing to 100 per cent equity of its subsidiary, NatSteel Asia .subscribing to 100 per cent equity of its subsidiary, NatSteel Asia .
•VSNL acquired Tyco Global Network, making it one of the world's VSNL acquired Tyco Global Network, making it one of the world's
largest providers of submarine cable bandwidth.largest providers of submarine cable bandwidth.
• Tata Sons completes 60 years of Tata operations in the US.Tata Sons completes 60 years of Tata operations in the US.
• The Taj takes over management of The Pierre, NY .The Taj takes over management of The Pierre, NY .
•Taco acquires Wundsch Weidinger, Germany.Taco acquires Wundsch Weidinger, Germany.
•Tata Steel acquires Singapore-based steel company NatSteel by Tata Steel acquires Singapore-based steel company NatSteel by
subscribing to 100 per cent equity of its subsidiary, NatSteel Asia .subscribing to 100 per cent equity of its subsidiary, NatSteel Asia .
•VSNL acquired Tyco Global Network, making it one of the world's VSNL acquired Tyco Global Network, making it one of the world's
largest providers of submarine cable bandwidth.largest providers of submarine cable bandwidth.
• Tata Sons completes 60 years of Tata operations in the US.Tata Sons completes 60 years of Tata operations in the US.
• The Taj takes over management of The Pierre, NY .The Taj takes over management of The Pierre, NY .
•Taco acquires Wundsch Weidinger, Germany.Taco acquires Wundsch Weidinger, Germany.
20052005
•Tata Steel acquires stake in Carborough Down Tata Steel acquires stake in Carborough Down
Coal Project, Queensland, AustraliaCoal Project, Queensland, Australia
• VSNL acquires Teleglobe International Holdings, VSNL acquires Teleglobe International Holdings,
BermudaBermuda
• TCS acquires Sydney-based Financial Network TCS acquires Sydney-based Financial Network
Services (FNS) Services (FNS)
•Tata Motors passenger vehicle sales cross one-Tata Motors passenger vehicle sales cross one-
million mark million mark
•Tata Steel acquires stake in Carborough Down Tata Steel acquires stake in Carborough Down
Coal Project, Queensland, AustraliaCoal Project, Queensland, Australia
• VSNL acquires Teleglobe International Holdings, VSNL acquires Teleglobe International Holdings,
BermudaBermuda
• TCS acquires Sydney-based Financial Network TCS acquires Sydney-based Financial Network
Services (FNS) Services (FNS)
•Tata Motors passenger vehicle sales cross one-Tata Motors passenger vehicle sales cross one-
million mark million mark
20052005
•TCS acquires leading BPO firm Comicrom TCS acquires leading BPO firm Comicrom
in Chile.in Chile.
•The Indian Hotels Company acquires hotel The Indian Hotels Company acquires hotel
run by Starwood, Sydney.run by Starwood, Sydney.
•Tata Steel acquires Millennium Steel, Tata Steel acquires Millennium Steel,
Thailand.Thailand.
•Tata Chemicals acquires controlling stake Tata Chemicals acquires controlling stake
in Brunner Mond Group, UK.in Brunner Mond Group, UK.
•Tata launched gold plus ,a new jewellery Tata launched gold plus ,a new jewellery
range.range.
•TCS acquires leading BPO firm Comicrom TCS acquires leading BPO firm Comicrom
in Chile.in Chile.
•The Indian Hotels Company acquires hotel The Indian Hotels Company acquires hotel
run by Starwood, Sydney.run by Starwood, Sydney.
•Tata Steel acquires Millennium Steel, Tata Steel acquires Millennium Steel,
Thailand.Thailand.
•Tata Chemicals acquires controlling stake Tata Chemicals acquires controlling stake
in Brunner Mond Group, UK.in Brunner Mond Group, UK.
•Tata launched gold plus ,a new jewellery Tata launched gold plus ,a new jewellery
range.range.
20062006
•Tata Credit Card launchedTata Credit Card launched
• Foundation stone for the Tata Medical Centre unveiled in KolkataFoundation stone for the Tata Medical Centre unveiled in Kolkata
•TCS launches India’s largest e-governance initiative, MCA-21 TCS launches India’s largest e-governance initiative, MCA-21
•Tata Steel ranked world’s best steel maker for the third time by Tata Steel ranked world’s best steel maker for the third time by
World Steel Dynamics World Steel Dynamics
•Tata Coffee acquires US-based Eight O'Clock CoffeeTata Coffee acquires US-based Eight O'Clock Coffee
•Tata Credit Card launchedTata Credit Card launched
• Foundation stone for the Tata Medical Centre unveiled in KolkataFoundation stone for the Tata Medical Centre unveiled in Kolkata
•TCS launches India’s largest e-governance initiative, MCA-21 TCS launches India’s largest e-governance initiative, MCA-21
•Tata Steel ranked world’s best steel maker for the third time by Tata Steel ranked world’s best steel maker for the third time by
World Steel Dynamics World Steel Dynamics
•Tata Coffee acquires US-based Eight O'Clock CoffeeTata Coffee acquires US-based Eight O'Clock Coffee
20062006
• Tatas join hands with Indigene Pharmaceuticals to Tatas join hands with Indigene Pharmaceuticals to
build a global biopharmaceutical companybuild a global biopharmaceutical company
• Tata Sky satellite television service launched across Tata Sky satellite television service launched across
the country the country
•Tata Steel begins construction of R670 million Tata Steel begins construction of R670 million
Ferrochrome plant in South Africa Ferrochrome plant in South Africa
•Tata Group acquires 30-per cent stake in GlacéauTata Group acquires 30-per cent stake in Glacéau
• VSNL rebrands SNO as Neotel in South AfricaVSNL rebrands SNO as Neotel in South Africa
• Tatas join hands with Indigene Pharmaceuticals to Tatas join hands with Indigene Pharmaceuticals to
build a global biopharmaceutical companybuild a global biopharmaceutical company
• Tata Sky satellite television service launched across Tata Sky satellite television service launched across
the country the country
•Tata Steel begins construction of R670 million Tata Steel begins construction of R670 million
Ferrochrome plant in South Africa Ferrochrome plant in South Africa
•Tata Group acquires 30-per cent stake in GlacéauTata Group acquires 30-per cent stake in Glacéau
• VSNL rebrands SNO as Neotel in South AfricaVSNL rebrands SNO as Neotel in South Africa
20072007
•In a giant leap, Tata Steel's acquisition of the Anglo-Dutch In a giant leap, Tata Steel's acquisition of the Anglo-Dutch
steel major Corus has vaulted the former to the fifth steel major Corus has vaulted the former to the fifth
position from 56th in global steel production capacity.position from 56th in global steel production capacity.
•In a giant leap, Tata Steel's acquisition of the Anglo-Dutch In a giant leap, Tata Steel's acquisition of the Anglo-Dutch
steel major Corus has vaulted the former to the fifth steel major Corus has vaulted the former to the fifth
position from 56th in global steel production capacity.position from 56th in global steel production capacity.
20072007
TATA singur projectTATA singur project
•Tata Motors' General Manager (Construction), MB Kulkarni, "We have Tata Motors' General Manager (Construction), MB Kulkarni, "We have
planned our work plans in such a way that whatever are the target dates for planned our work plans in such a way that whatever are the target dates for
the product. Rolling of the vehicle will take place in 2008." Group Chairman the product. Rolling of the vehicle will take place in 2008." Group Chairman
Ratan Tata's dream "people's car" is expected to roll out by next year.Ratan Tata's dream "people's car" is expected to roll out by next year.
•Tata Motors said that 700 acres of land will be used for the factory and Tata Motors said that 700 acres of land will be used for the factory and
manpower has been mobilised for the construction.manpower has been mobilised for the construction.
•Till feb 2007Till feb 2007
TATA singur projectTATA singur project
•Tata Motors' General Manager (Construction), MB Kulkarni, "We have Tata Motors' General Manager (Construction), MB Kulkarni, "We have
planned our work plans in such a way that whatever are the target dates for planned our work plans in such a way that whatever are the target dates for
the product. Rolling of the vehicle will take place in 2008." Group Chairman the product. Rolling of the vehicle will take place in 2008." Group Chairman
Ratan Tata's dream "people's car" is expected to roll out by next year.Ratan Tata's dream "people's car" is expected to roll out by next year.
•Tata Motors said that 700 acres of land will be used for the factory and Tata Motors said that 700 acres of land will be used for the factory and
manpower has been mobilised for the construction.manpower has been mobilised for the construction.
•Till feb 2007Till feb 2007
PRODUCTS AND SERVICESPRODUCTS AND SERVICES
For homes and individualsFor homes and individuals
•Agricultural appliancesAgricultural appliances (Tata Agrico) (Tata Agrico)
Tata Agrico, a division of Tata Steel, manufacturesTata Agrico, a division of Tata Steel, manufactures
hand tools and implements that are used primarily hand tools and implements that are used primarily
in agriculture in agriculture
•AgrochemicalsAgrochemicals (Rallis) (Rallis)
•BooksBooks (Tata McGraw-Hill) (Tata McGraw-Hill)
•Cellular products and servicesCellular products and services (Tata Indicom) (Tata Indicom)
•CeramicsCeramics (Tata Ceramics) (Tata Ceramics)
•Charter flightsCharter flights (Taj Air) (Taj Air)
•CoffeeCoffee (Tata Coffee) (Tata Coffee)
•Cooling appliancesCooling appliances (Voltas) (Voltas)
Voltas, a standout engineering enterprise in the Tata family,Voltas, a standout engineering enterprise in the Tata family,
manufactures top-notch air-conditioning and refrigerationmanufactures top-notch air-conditioning and refrigeration
products for homes. products for homes.
•Credit cardCredit card (Tata Sons) (Tata Sons)
•ElectronicsElectronics (Infiniti Retail) (Infiniti Retail)
For homes and individualsFor homes and individuals
•Agricultural appliancesAgricultural appliances (Tata Agrico) (Tata Agrico)
Tata Agrico, a division of Tata Steel, manufacturesTata Agrico, a division of Tata Steel, manufactures
hand tools and implements that are used primarily hand tools and implements that are used primarily
in agriculture in agriculture
•AgrochemicalsAgrochemicals (Rallis) (Rallis)
•BooksBooks (Tata McGraw-Hill) (Tata McGraw-Hill)
•Cellular products and servicesCellular products and services (Tata Indicom) (Tata Indicom)
•CeramicsCeramics (Tata Ceramics) (Tata Ceramics)
•Charter flightsCharter flights (Taj Air) (Taj Air)
•CoffeeCoffee (Tata Coffee) (Tata Coffee)
•Cooling appliancesCooling appliances (Voltas) (Voltas)
Voltas, a standout engineering enterprise in the Tata family,Voltas, a standout engineering enterprise in the Tata family,
manufactures top-notch air-conditioning and refrigerationmanufactures top-notch air-conditioning and refrigeration
products for homes. products for homes.
•Credit cardCredit card (Tata Sons) (Tata Sons)
•ElectronicsElectronics (Infiniti Retail) (Infiniti Retail)
For homes and individualsFor homes and individuals
• EntertainmentEntertainment ( (Tata SkyTata Sky))
Tata Sky offersTata Sky offers
subscribers popular channelssubscribers popular channels
such as STAR group such as STAR group
channels, Sony, Discovery,channels, Sony, Discovery,
Disney, MTV, Disney, MTV,
NDTV, ESPN STARNDTV, ESPN STAR
Sports, National geographic,Sports, National geographic,
Eenadu, TV Today, Eenadu, TV Today,
Asianet and many more. Asianet and many more.
• EntertainmentEntertainment ( (Tata SkyTata Sky))
Tata Sky offersTata Sky offers
subscribers popular channelssubscribers popular channels
such as STAR group such as STAR group
channels, Sony, Discovery,channels, Sony, Discovery,
Disney, MTV, Disney, MTV,
NDTV, ESPN STARNDTV, ESPN STAR
Sports, National geographic,Sports, National geographic,
Eenadu, TV Today, Eenadu, TV Today,
Asianet and many more. Asianet and many more.
• FertilisersFertilisers (Tata Chemicals) (Tata Chemicals)
• Financial servicesFinancial services (investment: Tata Asset Management, Tata (investment: Tata Asset Management, Tata
Investment Corporation) Investment Corporation)
• Food products Food products (food additives: Tata Chemicals; spices: Tata Tea, (food additives: Tata Chemicals; spices: Tata Tea,
Tata Coffee) Tata Coffee)
• Garments and home productsGarments and home products (Westside) (Westside)
• Holiday homes Holiday homes (Tata Coffee) (Tata Coffee)
• Home appliancesHome appliances (Tata BP Solar) (Tata BP Solar)
• HotelsHotels (Indian Hotels) (Indian Hotels)
• Financial servicesFinancial services (investment: Tata Asset Management, Tata (investment: Tata Asset Management, Tata
Investment Corporation) Investment Corporation)
• Food products Food products (food additives: Tata Chemicals; spices: Tata Tea, (food additives: Tata Chemicals; spices: Tata Tea,
Tata Coffee) Tata Coffee)
• Garments and home productsGarments and home products (Westside) (Westside)
• Holiday homes Holiday homes (Tata Coffee) (Tata Coffee)
• Home appliancesHome appliances (Tata BP Solar) (Tata BP Solar)
• HotelsHotels (Indian Hotels) (Indian Hotels)
For homes and individualsFor homes and individuals
•HousingHousing (THDC) (THDC)
THDC (formerly known as Tata THDC (formerly known as Tata
Housing) develops real estate in Housing) develops real estate in
India and has, since its inception in India and has, since its inception in
1942, constructed 1942, constructed
residential buildings and complexes residential buildings and complexes
in various Indian cities,among them in various Indian cities,among them
Mumbai, Delhi, Bangalore Mumbai, Delhi, Bangalore
Hyderabad and Kochi.Hyderabad and Kochi.
THDC has been involved in developing THDC has been involved in developing
premium residential complexes, premium residential complexes,
lifestyle housing buildings and lifestyle housing buildings and
holiday homes. holiday homes.
•HousingHousing (THDC) (THDC)
THDC (formerly known as Tata THDC (formerly known as Tata
Housing) develops real estate in Housing) develops real estate in
India and has, since its inception in India and has, since its inception in
1942, constructed 1942, constructed
residential buildings and complexes residential buildings and complexes
in various Indian cities,among them in various Indian cities,among them
Mumbai, Delhi, Bangalore Mumbai, Delhi, Bangalore
Hyderabad and Kochi.Hyderabad and Kochi.
THDC has been involved in developing THDC has been involved in developing
premium residential complexes, premium residential complexes,
lifestyle housing buildings and lifestyle housing buildings and
holiday homes. holiday homes.
•InsuranceInsurance (Tata AIG Life, Tata AIG General) (Tata AIG Life, Tata AIG General)
• JewelleryJewellery (Tanishq) (Tanishq)
• Leather productsLeather products (Tata International) (Tata International)
• Multi-utility vehiclesMulti-utility vehicles (Tata Motors) (Tata Motors)
• Passenger carsPassenger cars (Tata Motors) (Tata Motors)
•
• TeaTea (Tata Tea, Tetley) (Tata Tea, Tetley)
• TelecommunicationsTelecommunications (Tata Indicom, VSNL) (Tata Indicom, VSNL)
• Watches, clocksWatches, clocks (Titan) (Titan)
•HotelsHotels (Indian Hotels) (Indian Hotels)
• JewelleryJewellery (Tanishq) (Tanishq)
• Leather productsLeather products (Tata International) (Tata International)
• Multi-utility vehiclesMulti-utility vehicles (Tata Motors) (Tata Motors)
• Passenger carsPassenger cars (Tata Motors) (Tata Motors)
•
• TeaTea (Tata Tea, Tetley) (Tata Tea, Tetley)
• TelecommunicationsTelecommunications (Tata Indicom, VSNL) (Tata Indicom, VSNL)
• Watches, clocksWatches, clocks (Titan) (Titan)
•HotelsHotels (Indian Hotels) (Indian Hotels)
For industries and companiesFor industries and companies
•Agricultural inputsAgricultural inputs
• AgrochemicalsAgrochemicals (Rallis) (Rallis)
• FertilisersFertilisers (Tata Chemicals) (Tata Chemicals)
• AutomotiveAutomotive
• Automotive componentsAutomotive components (TACO) (TACO)
• Automotive servicesAutomotive services (TACO, Tata Technologies) (TACO, Tata Technologies)
• Commercial vehiclesCommercial vehicles (Tata Motors) (Tata Motors)
• Diesel enginesDiesel engines (Tata Cummins) (Tata Cummins)
•Agricultural inputsAgricultural inputs
• AgrochemicalsAgrochemicals (Rallis) (Rallis)
• FertilisersFertilisers (Tata Chemicals) (Tata Chemicals)
• AutomotiveAutomotive
• Automotive componentsAutomotive components (TACO) (TACO)
• Automotive servicesAutomotive services (TACO, Tata Technologies) (TACO, Tata Technologies)
• Commercial vehiclesCommercial vehicles (Tata Motors) (Tata Motors)
• Diesel enginesDiesel engines (Tata Cummins) (Tata Cummins)
Tata motorsTata motors
•Tata Motors is India's largest Tata Motors is India's largest
manufacturer of commercial vehicles, manufacturer of commercial vehicles,
with a 59-per cent market share, and it with a 59-per cent market share, and it
ranks among the top six manufacturers of ranks among the top six manufacturers of
medium and heavy commercial vehicles medium and heavy commercial vehicles
in the world in the world
•The company has over 130 models of The company has over 130 models of
light, medium and heavy commercial light, medium and heavy commercial
vehicles, ranging from two tonnes to 40 vehicles, ranging from two tonnes to 40
tonnes, buses ranging from 12 seaters to tonnes, buses ranging from 12 seaters to
60 seaters, tippers, special purpose 60 seaters, tippers, special purpose
vehicles, off-road vehicles and defence vehicles, off-road vehicles and defence
vehicles. vehicles.
•Tata Cummins, a 50-50 joint venture Tata Cummins, a 50-50 joint venture
between Tata Motors and Cummins between Tata Motors and Cummins
Engine Company, USA, manufactures Engine Company, USA, manufactures
low-emission diesel engines and is a low-emission diesel engines and is a
pioneer in the field of supplier quality pioneer in the field of supplier quality
improvement (SQI). improvement (SQI).
•Tata Motors is India's largest Tata Motors is India's largest
manufacturer of commercial vehicles, manufacturer of commercial vehicles,
with a 59-per cent market share, and it with a 59-per cent market share, and it
ranks among the top six manufacturers of ranks among the top six manufacturers of
medium and heavy commercial vehicles medium and heavy commercial vehicles
in the world in the world
•The company has over 130 models of The company has over 130 models of
light, medium and heavy commercial light, medium and heavy commercial
vehicles, ranging from two tonnes to 40 vehicles, ranging from two tonnes to 40
tonnes, buses ranging from 12 seaters to tonnes, buses ranging from 12 seaters to
60 seaters, tippers, special purpose 60 seaters, tippers, special purpose
vehicles, off-road vehicles and defence vehicles, off-road vehicles and defence
vehicles. vehicles.
•Tata Cummins, a 50-50 joint venture Tata Cummins, a 50-50 joint venture
between Tata Motors and Cummins between Tata Motors and Cummins
Engine Company, USA, manufactures Engine Company, USA, manufactures
low-emission diesel engines and is a low-emission diesel engines and is a
pioneer in the field of supplier quality pioneer in the field of supplier quality
improvement (SQI). improvement (SQI).
For industries and companiesFor industries and companies
•AviationAviation
• Charter flightsCharter flights (Taj Air) (Taj Air)
Taj Air is India's leading Taj Air is India's leading
charter flight operator with two charter flight operator with two
Falcon 2000 aircrafts serving Falcon 2000 aircrafts serving
top industry leaders, global top industry leaders, global
CEOs and celebrity CEOs and celebrity
personalities from both India personalities from both India
and abroad. and abroad.
•AviationAviation
• Charter flightsCharter flights (Taj Air) (Taj Air)
Taj Air is India's leading Taj Air is India's leading
charter flight operator with two charter flight operator with two
Falcon 2000 aircrafts serving Falcon 2000 aircrafts serving
top industry leaders, global top industry leaders, global
CEOs and celebrity CEOs and celebrity
personalities from both India personalities from both India
and abroad. and abroad.
CommunicationsCommunications
• Broadband services Broadband services (Tata Indicom) (Tata Indicom)
• TelecommunicationsTelecommunications (Tata Indicom) (Tata Indicom)
Tata Teleservices and VSNL, through their common brand Tata Indicom, Tata Teleservices and VSNL, through their common brand Tata Indicom,
offer a complete range of telecom solutions for business needs. Tata offer a complete range of telecom solutions for business needs. Tata
Indicom is the world leader in fixed wireless services.Indicom is the world leader in fixed wireless services.
They are providing: They are providing:
Fixed-wire phone connectionsFixed-wire phone connections
Web conferencingWeb conferencing
Centrex (central exchange)Centrex (central exchange)
Consultancy Consultancy
• Management consultancyManagement consultancy (Tata Economic (Tata Economic
Consultancy Services, Tata Strategic Management Consultancy Services, Tata Strategic Management
Group) Group)
• Broadband services Broadband services (Tata Indicom) (Tata Indicom)
• TelecommunicationsTelecommunications (Tata Indicom) (Tata Indicom)
Tata Teleservices and VSNL, through their common brand Tata Indicom, Tata Teleservices and VSNL, through their common brand Tata Indicom,
offer a complete range of telecom solutions for business needs. Tata offer a complete range of telecom solutions for business needs. Tata
Indicom is the world leader in fixed wireless services.Indicom is the world leader in fixed wireless services.
They are providing: They are providing:
Fixed-wire phone connectionsFixed-wire phone connections
Web conferencingWeb conferencing
Centrex (central exchange)Centrex (central exchange)
Consultancy Consultancy
• Management consultancyManagement consultancy (Tata Economic (Tata Economic
Consultancy Services, Tata Strategic Management Consultancy Services, Tata Strategic Management
Group) Group)
Electronics Electronics
• Digital disc recorderDigital disc recorder (Tata Elxsi)(Tata Elxsi)
Energy Energy
• Oil and gasOil and gas (Tata Power) (Tata Power)
• PowerPower (Tata Power, Tata Projects) (Tata Power, Tata Projects)
• Solar energySolar energy (Tata BP Solar) (Tata BP Solar)
• Digital disc recorderDigital disc recorder (Tata Elxsi)(Tata Elxsi)
Energy Energy
• Oil and gasOil and gas (Tata Power) (Tata Power)
• PowerPower (Tata Power, Tata Projects) (Tata Power, Tata Projects)
• Solar energySolar energy (Tata BP Solar) (Tata BP Solar)
EngineeringEngineering
•Air-conditioning products and servicesAir-conditioning products and services (Voltas) (Voltas)
•BearingsBearings (Tata Steel) (Tata Steel)
•Construction equipmentConstruction equipment (Telcon, Voltas) (Telcon, Voltas)
• Engineering consultancyEngineering consultancy (TCE Consulting Engineers) (TCE Consulting Engineers)
• Engineering equipment and servicesEngineering equipment and services (TRF, Voltas) (TRF, Voltas)
• Engineering projects and project services Engineering projects and project services (Tata (Tata
Projects, Voltas)Projects, Voltas)
• Industrial electronicsIndustrial electronics (Nelco) (Nelco)
• Industrial machineryIndustrial machinery (Voltas) (Voltas)
• Manufacturing engineeringManufacturing engineering (TAL Manufacturing (TAL Manufacturing
Solutions)Solutions)
• Mining and material handling equipment Mining and material handling equipment (Voltas)(Voltas)
• Precision equipment Precision equipment (Tata Precision Industries)(Tata Precision Industries)
• TurbochargersTurbochargers (Tata Holset) (Tata Holset)
•Air-conditioning products and servicesAir-conditioning products and services (Voltas) (Voltas)
•BearingsBearings (Tata Steel) (Tata Steel)
•Construction equipmentConstruction equipment (Telcon, Voltas) (Telcon, Voltas)
• Engineering consultancyEngineering consultancy (TCE Consulting Engineers) (TCE Consulting Engineers)
• Engineering equipment and servicesEngineering equipment and services (TRF, Voltas) (TRF, Voltas)
• Engineering projects and project services Engineering projects and project services (Tata (Tata
Projects, Voltas)Projects, Voltas)
• Industrial electronicsIndustrial electronics (Nelco) (Nelco)
• Industrial machineryIndustrial machinery (Voltas) (Voltas)
• Manufacturing engineeringManufacturing engineering (TAL Manufacturing (TAL Manufacturing
Solutions)Solutions)
• Mining and material handling equipment Mining and material handling equipment (Voltas)(Voltas)
• Precision equipment Precision equipment (Tata Precision Industries)(Tata Precision Industries)
• TurbochargersTurbochargers (Tata Holset) (Tata Holset)
•Financial services Financial services
• InsuranceInsurance (Tata AIG General, Tata AIG Life) (Tata AIG General, Tata AIG Life)
• InvestmentInvestment (Tata Asset Management, Tata Investment (Tata Asset Management, Tata Investment
Corporation, Tata International AG) Corporation, Tata International AG)
•Food productsFood products
• CoffeeCoffee (Tata Coffee) (Tata Coffee)
• Food additives Food additives (Tata Chemicals)(Tata Chemicals)
• SpicesSpices (Tata Tea, Tata Coffee) (Tata Tea, Tata Coffee)
• TeaTea (Tata Tea, Tata Tea Inc) (Tata Tea, Tata Tea Inc)
•HospitalityHospitality
•HospitalityHospitality (Indian Hotels) (Indian Hotels)
Indian Hotels and its subsidiaries, collectively known as the Taj Indian Hotels and its subsidiaries, collectively known as the Taj
Group, are recognised as one of the world's finest hospitality chains. Group, are recognised as one of the world's finest hospitality chains.
• InsuranceInsurance (Tata AIG General, Tata AIG Life) (Tata AIG General, Tata AIG Life)
• InvestmentInvestment (Tata Asset Management, Tata Investment (Tata Asset Management, Tata Investment
Corporation, Tata International AG) Corporation, Tata International AG)
•Food productsFood products
• CoffeeCoffee (Tata Coffee) (Tata Coffee)
• Food additives Food additives (Tata Chemicals)(Tata Chemicals)
• SpicesSpices (Tata Tea, Tata Coffee) (Tata Tea, Tata Coffee)
• TeaTea (Tata Tea, Tata Tea Inc) (Tata Tea, Tata Tea Inc)
•HospitalityHospitality
•HospitalityHospitality (Indian Hotels) (Indian Hotels)
Indian Hotels and its subsidiaries, collectively known as the Taj Indian Hotels and its subsidiaries, collectively known as the Taj
Group, are recognised as one of the world's finest hospitality chains. Group, are recognised as one of the world's finest hospitality chains.
Information technology Information technology
• IT-enabled services IT-enabled services (SerWizSol)(SerWizSol)
• IT products and solutionsIT products and solutions (TCS, CMC, Tata Infotech, (TCS, CMC, Tata Infotech,
Nelito Systems, Tata Interactive Services)Nelito Systems, Tata Interactive Services)
• IT servicesIT services (TCS, CMC, Tata Infotech, Tata (TCS, CMC, Tata Infotech, Tata
Technologies, Nelito Systems) Technologies, Nelito Systems)
InfrastructureInfrastructure
• Construction servicesConstruction services (Tata Projects, Voltas) (Tata Projects, Voltas)
• RealtyRealty (THDC) (THDC)
• IT-enabled services IT-enabled services (SerWizSol)(SerWizSol)
• IT products and solutionsIT products and solutions (TCS, CMC, Tata Infotech, (TCS, CMC, Tata Infotech,
Nelito Systems, Tata Interactive Services)Nelito Systems, Tata Interactive Services)
• IT servicesIT services (TCS, CMC, Tata Infotech, Tata (TCS, CMC, Tata Infotech, Tata
Technologies, Nelito Systems) Technologies, Nelito Systems)
InfrastructureInfrastructure
• Construction servicesConstruction services (Tata Projects, Voltas) (Tata Projects, Voltas)
• RealtyRealty (THDC) (THDC)
MaterialsMaterials
•Advanced compositesAdvanced composites (Tata Advanced Materials) (Tata Advanced Materials)
The company manufactures armour products such as bulletproof jackets and helmets The company manufactures armour products such as bulletproof jackets and helmets
and armoured panels for battle tanks and special applications and armoured panels for battle tanks and special applications
• CementCement (Tata Chemicals) (Tata Chemicals)
Tata Chemicals manufactures three varieties of cement: Ordinary Portland Cement Tata Chemicals manufactures three varieties of cement: Ordinary Portland Cement
(grades 43 and 53) and Pozzolana Portland Cement. (grades 43 and 53) and Pozzolana Portland Cement.
• Dolomite RefractoriesDolomite Refractories (Tata Refractories) (Tata Refractories)
• Pig ironPig iron (Tata Metaliks) (Tata Metaliks)
• PigmentsPigments (Tata Pigments) (Tata Pigments)
• Renewable woodRenewable wood (Tata Conswood) (Tata Conswood)
• Roll manufacture and supplyRoll manufacture and supply (Tayo Rolls) (Tayo Rolls)
• Sponge ironSponge iron (Tata Sponge Iron) (Tata Sponge Iron)
• SteelSteel (Tata Steel) (Tata Steel)
The company's products include hot- and cold-rolled coils and sheets, wire rods, The company's products include hot- and cold-rolled coils and sheets, wire rods,
construction bars, structurals and forging quality steel. construction bars, structurals and forging quality steel.
• Steel processing and distributionSteel processing and distribution (Tata Ryerson) (Tata Ryerson)
• TinplateTinplate (Tinplate Company of India) (Tinplate Company of India)
• TubesTubes (Tata Steel) (Tata Steel)
•Advanced compositesAdvanced composites (Tata Advanced Materials) (Tata Advanced Materials)
The company manufactures armour products such as bulletproof jackets and helmets The company manufactures armour products such as bulletproof jackets and helmets
and armoured panels for battle tanks and special applications and armoured panels for battle tanks and special applications
• CementCement (Tata Chemicals) (Tata Chemicals)
Tata Chemicals manufactures three varieties of cement: Ordinary Portland Cement Tata Chemicals manufactures three varieties of cement: Ordinary Portland Cement
(grades 43 and 53) and Pozzolana Portland Cement. (grades 43 and 53) and Pozzolana Portland Cement.
• Dolomite RefractoriesDolomite Refractories (Tata Refractories) (Tata Refractories)
• Pig ironPig iron (Tata Metaliks) (Tata Metaliks)
• PigmentsPigments (Tata Pigments) (Tata Pigments)
• Renewable woodRenewable wood (Tata Conswood) (Tata Conswood)
• Roll manufacture and supplyRoll manufacture and supply (Tayo Rolls) (Tayo Rolls)
• Sponge ironSponge iron (Tata Sponge Iron) (Tata Sponge Iron)
• SteelSteel (Tata Steel) (Tata Steel)
The company's products include hot- and cold-rolled coils and sheets, wire rods, The company's products include hot- and cold-rolled coils and sheets, wire rods,
construction bars, structurals and forging quality steel. construction bars, structurals and forging quality steel.
• Steel processing and distributionSteel processing and distribution (Tata Ryerson) (Tata Ryerson)
• TinplateTinplate (Tinplate Company of India) (Tinplate Company of India)
• TubesTubes (Tata Steel) (Tata Steel)
PublishingPublishing
E-learningE-learning (Tata Interactive) (Tata Interactive)
PublishingPublishing (Tata McGraw-Hill) (Tata McGraw-Hill)
TradingTrading
• E-tradingE-trading (mjunction services) (mjunction services)
• TradingTrading (Tata International, Tata AG, Tata (Tata International, Tata AG, Tata
Incorporated, Tata Limited)Incorporated, Tata Limited)
E-learningE-learning (Tata Interactive) (Tata Interactive)
PublishingPublishing (Tata McGraw-Hill) (Tata McGraw-Hill)
TradingTrading
• E-tradingE-trading (mjunction services) (mjunction services)
• TradingTrading (Tata International, Tata AG, Tata (Tata International, Tata AG, Tata
Incorporated, Tata Limited)Incorporated, Tata Limited)
TATATATAss brand ambassadors brand ambassadors
The Tata Group has some of India's most famous personalities from the
sports and entertainment fields endorsing its products and services, and the
Tata brand.
Narain Karthikeyan: The 'fastest
Indian in the world' has been a
brand ambassador for the Tata
Group since 2002. The Group was
instrumental in helping Karthikeyan
break into the charmed Formula
One racing circle in 2005.
The Tata Group has some of India's most famous personalities from the
sports and entertainment fields endorsing its products and services, and the
Tata brand.
Narain Karthikeyan: The 'fastest
Indian in the world' has been a
brand ambassador for the Tata
Group since 2002. The Group was
instrumental in helping Karthikeyan
break into the charmed Formula
One racing circle in 2005.
Sourav Ganguly and Irfan Pathan: The old
warhorse and the young tearaway have
been supporting the Tata Indicom
brand. Ganguly has also been associated
with Tata Steel.
Sania Mirza: The new kid on the tennis block
has been making waves in the women's game
with her power and ebullience. Mirza, who broke
into the ATP top 100 in 2005, is a brand
ambassador for TATA TEA
warhorse and the young tearaway have
been supporting the Tata Indicom
brand. Ganguly has also been associated
with Tata Steel.
Sania Mirza: The new kid on the tennis block
has been making waves in the women's game
with her power and ebullience. Mirza, who broke
into the ATP top 100 in 2005, is a brand
ambassador for TATA TEA
Yuvraj Singh: This rising cricket star,
among the most prominent of the young
brigade that has been transforming the way
India plays the game, is a prominent
feature of the many promotions run by
Westside, the retail chain
of lifestyle stores.
Naseeruddin Shah: Arguably the best actor
of his generation, Shah has been
endorsing a range of insurance products
from the Tata AIG stable.
among the most prominent of the young
brigade that has been transforming the way
India plays the game, is a prominent
feature of the many promotions run by
Westside, the retail chain
of lifestyle stores.
Naseeruddin Shah: Arguably the best actor
of his generation, Shah has been
endorsing a range of insurance products
from the Tata AIG stable.
Aamir Khan: To promote its watches, Titan
has cast this extremely popular and versatile
Bollywood star in the role of an "iconic, style-
conscious [brand ambassador] who cuts
across both sex and age groups in urban and
rural India".
Karun Chandhok: Tata Group brand ambassador
Karun Chandhok is the brightest young star in the
brigade of Indian racing car drivers looking to
follow in the footsteps of Narain Karthikeyan. The
21-year-old racer is currently honing his skills in
the Formula 3 World Series for RC Motorsport, for
whom he has made a positive start in the
2005-2006 racing season.
has cast this extremely popular and versatile
Bollywood star in the role of an "iconic, style-
conscious [brand ambassador] who cuts
across both sex and age groups in urban and
rural India".
Karun Chandhok: Tata Group brand ambassador
Karun Chandhok is the brightest young star in the
brigade of Indian racing car drivers looking to
follow in the footsteps of Narain Karthikeyan. The
21-year-old racer is currently honing his skills in
the Formula 3 World Series for RC Motorsport, for
whom he has made a positive start in the
2005-2006 racing season.
Mergers and acquisitionsMergers and acquisitions
Indian HotelsIndian Hotels
Starwood GroupStarwood Group
(W Hotel) (W Hotel)
Sydney Sydney Dec 2005 Dec 2005
The Pierre The Pierre US US July 2005 July 2005
Regent Hotel Regent Hotel
(renamed Taj Lands (renamed Taj Lands
End) End)
India India September September
2002 2002
Indian HotelsIndian Hotels
Starwood GroupStarwood Group
(W Hotel) (W Hotel)
Sydney Sydney Dec 2005 Dec 2005
The Pierre The Pierre US US July 2005 July 2005
Regent Hotel Regent Hotel
(renamed Taj Lands (renamed Taj Lands
End) End)
India India September September
2002 2002
Tata Autocomp SystemsTata Autocomp Systems
Wündsch Wündsch
Weidinger Weidinger
Germany Germany September September
2005 2005
Tata ChemicalsTata Chemicals
Brunner Brunner
Mond Mond
UK UK December December
2005 2005
Mar 2006Mar 2006
Indo Maroc Indo Maroc
Phosphore Phosphore
S.A. S.A.
(IMACID) (IMACID)
Morocco Morocco March 2005 March 2005
Hind Lever Hind Lever
Chemicals Chemicals
India India June 2004 June 2004
Wündsch Wündsch
Weidinger Weidinger
Germany Germany September September
2005 2005
Tata ChemicalsTata Chemicals
Brunner Brunner
Mond Mond
UK UK December December
2005 2005
Mar 2006Mar 2006
Indo Maroc Indo Maroc
Phosphore Phosphore
S.A. S.A.
(IMACID) (IMACID)
Morocco Morocco March 2005 March 2005
Hind Lever Hind Lever
Chemicals Chemicals
India India June 2004 June 2004
Tata CoffeeTata Coffee Eight 'O Clock Eight 'O Clock
Coffee Company Coffee Company
US US June 2006 June 2006
Tata Consultancy ServicesTata Consultancy Services
Tata Infotech Tata Infotech indiaindia February 2006 February 2006
Comicrom Comicrom Chile Chile November 2005 November 2005
Pearl Group Pearl Group ukuk October 2005 October 2005
Financial Financial
Network Network
Services Services
australiaaustralia October 2005 October 2005
Phoenix Global Phoenix Global
Solutions Solutions
India India July 2004 July 2004
Aviation Aviation
Software Software
Development Development
Consultancy Consultancy
India (ASDC) India (ASDC)
India India March 2004 March 2004
Airline Financial Airline Financial
Support Services Support Services
India (AFS) India (AFS)
indiaindia January 2004 January 2004
Coffee Company Coffee Company
US US June 2006 June 2006
Tata Consultancy ServicesTata Consultancy Services
Tata Infotech Tata Infotech indiaindia February 2006 February 2006
Comicrom Comicrom Chile Chile November 2005 November 2005
Pearl Group Pearl Group ukuk October 2005 October 2005
Financial Financial
Network Network
Services Services
australiaaustralia October 2005 October 2005
Phoenix Global Phoenix Global
Solutions Solutions
India India July 2004 July 2004
Aviation Aviation
Software Software
Development Development
Consultancy Consultancy
India (ASDC) India (ASDC)
India India March 2004 March 2004
Airline Financial Airline Financial
Support Services Support Services
India (AFS) India (AFS)
indiaindia January 2004 January 2004
Tata IndustriesTata Industries
Indigene Indigene
Pharmaceuticals Pharmaceuticals
Inc Inc
US US July 2005 July 2005
Tata InteractiveTata Interactive
Tertia Edusoft Tertia Edusoft
Gmbh Gmbh
GermanyGermany January January
2006 2006
Tertia Edusoft Tertia Edusoft
AG AG
Switzerland Switzerland
Tata MetaliksTata Metaliks
Usha Ispat, Redi Usha Ispat, Redi
Unit Unit
India India January January
2006 2006
Indigene Indigene
Pharmaceuticals Pharmaceuticals
Inc Inc
US US July 2005 July 2005
Tata InteractiveTata Interactive
Tertia Edusoft Tertia Edusoft
Gmbh Gmbh
GermanyGermany January January
2006 2006
Tertia Edusoft Tertia Edusoft
AG AG
Switzerland Switzerland
Tata MetaliksTata Metaliks
Usha Ispat, Redi Usha Ispat, Redi
Unit Unit
India India January January
2006 2006
Tata SteelTata Steel
Millenium Millenium
Steel Steel
Thailand Thailand April 2006 April 2006
NatSteel NatSteel
Asia Asia
Singapore Singapore February February
2005 2005
Corus steelCorus steel Feb 2007Feb 2007
Tata SonsTata Sons
VSNL VSNL India India February February
2002 2002
And many more……..And many more……..
Millenium Millenium
Steel Steel
Thailand Thailand April 2006 April 2006
NatSteel NatSteel
Asia Asia
Singapore Singapore February February
2005 2005
Corus steelCorus steel Feb 2007Feb 2007
Tata SonsTata Sons
VSNL VSNL India India February February
2002 2002
And many more……..And many more……..
Group holding structure
The Ratan RevolutionThe Ratan Revolution
Ratan TataRatan Tata
A Man Who A Man Who
BelievesBelieves InIn
““18 TILL I DIE”18 TILL I DIE”
Ratan TataRatan Tata
A Man Who A Man Who
BelievesBelieves InIn
““18 TILL I DIE”18 TILL I DIE”
Post Liberalization StagePost Liberalization Stage
•Outdated plant with obsolete and inefficient Outdated plant with obsolete and inefficient
machinery.machinery.
•Quality of products was poor and cost of Quality of products was poor and cost of
production was high.production was high.
•Poor financial health.Poor financial health.
•High competition.High competition.
•Wide range of goods.Wide range of goods.
•Pricing strategy.Pricing strategy.
•Outdated plant with obsolete and inefficient Outdated plant with obsolete and inefficient
machinery.machinery.
•Quality of products was poor and cost of Quality of products was poor and cost of
production was high.production was high.
•Poor financial health.Poor financial health.
•High competition.High competition.
•Wide range of goods.Wide range of goods.
•Pricing strategy.Pricing strategy.
The Globalization ImpactThe Globalization Impact
ObjectivesObjectives
•Returns must be greater than cost of capital. Returns must be greater than cost of capital.
•Economies of scale should be derived. Economies of scale should be derived.
•Each company must be the industry leader Each company must be the industry leader
occupying one of the top three positions. occupying one of the top three positions.
•The business identified must have potential for The business identified must have potential for
high growth and should be globally competitive. high growth and should be globally competitive.
ObjectivesObjectives
•Returns must be greater than cost of capital. Returns must be greater than cost of capital.
•Economies of scale should be derived. Economies of scale should be derived.
•Each company must be the industry leader Each company must be the industry leader
occupying one of the top three positions. occupying one of the top three positions.
•The business identified must have potential for The business identified must have potential for
high growth and should be globally competitive. high growth and should be globally competitive.
ModernizationModernization
•More than 10,000 crore were spent to built More than 10,000 crore were spent to built
new plans in old campus.new plans in old campus.
•Upgrading of the plant.Upgrading of the plant.
•Business process re-engineered.Business process re-engineered.
•(Total Operating Performance).(Total Operating Performance).
THE SAME VALUES AND PHILOSOPHY THE SAME VALUES AND PHILOSOPHY
ADOPTED. ADOPTED.
•More than 10,000 crore were spent to built More than 10,000 crore were spent to built
new plans in old campus.new plans in old campus.
•Upgrading of the plant.Upgrading of the plant.
•Business process re-engineered.Business process re-engineered.
•(Total Operating Performance).(Total Operating Performance).
THE SAME VALUES AND PHILOSOPHY THE SAME VALUES AND PHILOSOPHY
ADOPTED. ADOPTED.
Strategic MovesStrategic Moves
•Exit the businesses of soaps and toiletries, cosmetics, Exit the businesses of soaps and toiletries, cosmetics,
consumer electronics, pharmaceuticals, computer and consumer electronics, pharmaceuticals, computer and
telecom hardware, branded white goods, paints, telecom hardware, branded white goods, paints,
exploration services, cement, textiles.exploration services, cement, textiles.
•Expansion/entry into businesses identified as having Expansion/entry into businesses identified as having
high growth potential- cars , auto companies , retailing, high growth potential- cars , auto companies , retailing,
telecom , power and insurance.telecom , power and insurance.
•Identified the competitive advantage of India.Identified the competitive advantage of India.
•Retirement pan.Retirement pan.
•Exit the businesses of soaps and toiletries, cosmetics, Exit the businesses of soaps and toiletries, cosmetics,
consumer electronics, pharmaceuticals, computer and consumer electronics, pharmaceuticals, computer and
telecom hardware, branded white goods, paints, telecom hardware, branded white goods, paints,
exploration services, cement, textiles.exploration services, cement, textiles.
•Expansion/entry into businesses identified as having Expansion/entry into businesses identified as having
high growth potential- cars , auto companies , retailing, high growth potential- cars , auto companies , retailing,
telecom , power and insurance.telecom , power and insurance.
•Identified the competitive advantage of India.Identified the competitive advantage of India.
•Retirement pan.Retirement pan.
ResultsResults
•Strong group identity.Strong group identity.
•Greater interaction among companies.Greater interaction among companies.
•Shift in business focus.Shift in business focus.
•Change in employee profile.Change in employee profile.
•Increase in the share to branded products.Increase in the share to branded products.
•Five-fold increase in income per Five-fold increase in income per
employee.employee.
•Strong group identity.Strong group identity.
•Greater interaction among companies.Greater interaction among companies.
•Shift in business focus.Shift in business focus.
•Change in employee profile.Change in employee profile.
•Increase in the share to branded products.Increase in the share to branded products.
•Five-fold increase in income per Five-fold increase in income per
employee.employee.
1 lakh Car Story1 lakh Car Story
•Project X3.Project X3.
• The target market is likely to be the lower The target market is likely to be the lower
middle-class Indian family middle-class Indian family
•It will be bigger than It will be bigger than Maruti 800Maruti 800, but also , but also
lighter with a rear engine and will seat 5 lighter with a rear engine and will seat 5
people. people.
•it will meet the safety requirements in India it will meet the safety requirements in India
and most other developing nations.and most other developing nations.
•Project X3.Project X3.
• The target market is likely to be the lower The target market is likely to be the lower
middle-class Indian family middle-class Indian family
•It will be bigger than It will be bigger than Maruti 800Maruti 800, but also , but also
lighter with a rear engine and will seat 5 lighter with a rear engine and will seat 5
people. people.
•it will meet the safety requirements in India it will meet the safety requirements in India
and most other developing nations.and most other developing nations.
From SourcesFrom Sources
•700cc petrol engine with rear wheel 700cc petrol engine with rear wheel
powered and gearless.powered and gearless.
•Will be a light car and will not be able to Will be a light car and will not be able to
withstand the vibration generated by a withstand the vibration generated by a
diesel engine.diesel engine.
•Plastic and other fibre made body.Plastic and other fibre made body.
•Eliminating the margin of dealers.Eliminating the margin of dealers.
•Adhesives instead of welding.Adhesives instead of welding.
•700cc petrol engine with rear wheel 700cc petrol engine with rear wheel
powered and gearless.powered and gearless.
•Will be a light car and will not be able to Will be a light car and will not be able to
withstand the vibration generated by a withstand the vibration generated by a
diesel engine.diesel engine.
•Plastic and other fibre made body.Plastic and other fibre made body.
•Eliminating the margin of dealers.Eliminating the margin of dealers.
•Adhesives instead of welding.Adhesives instead of welding.
The Sitara, the four-seater .The Sitara, the four-seater .
•Launched by Habib Launched by Habib
Motors in Pakistan .Motors in Pakistan .
•175 cc engine .175 cc engine .
•Has a 10-litre fuel Has a 10-litre fuel
tank.tank.
•It can achieve a top It can achieve a top
speed of 60 kmph.speed of 60 kmph.
•Launched by Habib Launched by Habib
Motors in Pakistan .Motors in Pakistan .
•175 cc engine .175 cc engine .
•Has a 10-litre fuel Has a 10-litre fuel
tank.tank.
•It can achieve a top It can achieve a top
speed of 60 kmph.speed of 60 kmph.
A Sri Lankan microcar A Sri Lankan microcar
- Rs 2.4 Lakh approx- Rs 2.4 Lakh approx
.
- Rs 2.4 Lakh approx- Rs 2.4 Lakh approx
.
Competitor’s Reaction.Competitor’s Reaction.
•I don't think we need to worry about Tata's Rs I don't think we need to worry about Tata's Rs
100,000 car. It will attract those customers who 100,000 car. It will attract those customers who
cannot yet afford existing cars like Maruti 800 cannot yet afford existing cars like Maruti 800
and Alto. As such, I do not see the proposed Rs and Alto. As such, I do not see the proposed Rs
100,000 car impacting Maruti, though two 100,000 car impacting Maruti, though two
wheelers could perhaps be affected.wheelers could perhaps be affected.
•I don't think we need to worry about Tata's Rs I don't think we need to worry about Tata's Rs
100,000 car. It will attract those customers who 100,000 car. It will attract those customers who
cannot yet afford existing cars like Maruti 800 cannot yet afford existing cars like Maruti 800
and Alto. As such, I do not see the proposed Rs and Alto. As such, I do not see the proposed Rs
100,000 car impacting Maruti, though two 100,000 car impacting Maruti, though two
wheelers could perhaps be affected.wheelers could perhaps be affected.
Dr Jamshed IraniDr Jamshed Irani
TITAN Vs HMTTITAN Vs HMT
Aggressive Product StrategyAggressive Product Strategy
• Product, the NO 1 weapon in Titan’s mktg Product, the NO 1 weapon in Titan’s mktg
strategystrategy
•Right Product Choice-Titan Opts for Right Product Choice-Titan Opts for
Quartz.Quartz.
•Aggressive LaunchingAggressive Launching
•Best TechnologyBest Technology
•Addressed to Different SegmentsAddressed to Different Segments
Aggressive Product StrategyAggressive Product Strategy
• Product, the NO 1 weapon in Titan’s mktg Product, the NO 1 weapon in Titan’s mktg
strategystrategy
•Right Product Choice-Titan Opts for Right Product Choice-Titan Opts for
Quartz.Quartz.
•Aggressive LaunchingAggressive Launching
•Best TechnologyBest Technology
•Addressed to Different SegmentsAddressed to Different Segments
•““Always identify customer’s requirements, Always identify customer’s requirements,
segregate the market accordingly and segregate the market accordingly and
then cater to the requirement of that then cater to the requirement of that
particular market segment". particular market segment".
- - Mr Bijou Kurien, vice president, TitanMr Bijou Kurien, vice president, Titan
segregate the market accordingly and segregate the market accordingly and
then cater to the requirement of that then cater to the requirement of that
particular market segment". particular market segment".
- - Mr Bijou Kurien, vice president, TitanMr Bijou Kurien, vice president, Titan
SegmentationSegmentation
ClassiqueClassique
Distinctive watches Distinctive watches
combining the elegance of combining the elegance of
gold and leather, in 135 gold and leather, in 135
different designs.different designs.
Sonata
For the low-end market.
ClassiqueClassique
Distinctive watches Distinctive watches
combining the elegance of combining the elegance of
gold and leather, in 135 gold and leather, in 135
different designs.different designs.
Sonata
For the low-end market.
Fast TrackFast Track
Casual watches with an Casual watches with an
accent on youth and the accent on youth and the
outdoors, in 25 different outdoors, in 25 different
designs.designs.
Casual watches with an Casual watches with an
accent on youth and the accent on youth and the
outdoors, in 25 different outdoors, in 25 different
designs.designs.
RoyaleRoyale
Stylish dress watches Stylish dress watches
in all gold and precious in all gold and precious
metals, in 40 different metals, in 40 different
designs.designs.
ExactaExacta
Contemporary watches Contemporary watches
in stainless steel to in stainless steel to
withstand the rigors of withstand the rigors of
daily life, in 100 daily life, in 100
different designs. different designs.
Stylish dress watches Stylish dress watches
in all gold and precious in all gold and precious
metals, in 40 different metals, in 40 different
designs.designs.
ExactaExacta
Contemporary watches Contemporary watches
in stainless steel to in stainless steel to
withstand the rigors of withstand the rigors of
daily life, in 100 daily life, in 100
different designs. different designs.
RagaRaga
Exclusively for women.Exclusively for women.
Exclusively for women.Exclusively for women.
AurumAurum
Jewellery Jewellery
watches in 18 watches in 18
carat gold, carat gold,
studded with studded with
precious gems precious gems
and colored and colored
stones.stones.
Jewellery Jewellery
watches in 18 watches in 18
carat gold, carat gold,
studded with studded with
precious gems precious gems
and colored and colored
stones.stones.
Titan’s Fastrack WatchesTitan’s Fastrack Watches
•India’s 1India’s 1
stst
youth-oriented youth-oriented
watchbrand.watchbrand.
•Positioned as “Cool watches Positioned as “Cool watches
From Titan”.From Titan”.
•Launched to counter Timex.Launched to counter Timex.
•India’s 1India’s 1
stst
youth-oriented youth-oriented
watchbrand.watchbrand.
•Positioned as “Cool watches Positioned as “Cool watches
From Titan”.From Titan”.
•Launched to counter Timex.Launched to counter Timex.
Fastrack CollectionsFastrack Collections
Fastrack’s DownfallFastrack’s Downfall
•Initial turnover crossed Rs 15 crore and had Initial turnover crossed Rs 15 crore and had
grown to Rs 25 crore by 2001-02.grown to Rs 25 crore by 2001-02.
•Sales were stagnating and it didn't seem as if Ft Sales were stagnating and it didn't seem as if Ft
would breach the Rs 25 crore barrier.would breach the Rs 25 crore barrier.
•Repositioned the brand .Repositioned the brand .
•Slotted as a mix of formal and casual, aimed at Slotted as a mix of formal and casual, aimed at
executives between the age group 22 to 25.executives between the age group 22 to 25.
•Sales dropped down to Rs 23 crore.Sales dropped down to Rs 23 crore.
REASON : Price range from Rs1200 to Rs 2700.REASON : Price range from Rs1200 to Rs 2700.
•Initial turnover crossed Rs 15 crore and had Initial turnover crossed Rs 15 crore and had
grown to Rs 25 crore by 2001-02.grown to Rs 25 crore by 2001-02.
•Sales were stagnating and it didn't seem as if Ft Sales were stagnating and it didn't seem as if Ft
would breach the Rs 25 crore barrier.would breach the Rs 25 crore barrier.
•Repositioned the brand .Repositioned the brand .
•Slotted as a mix of formal and casual, aimed at Slotted as a mix of formal and casual, aimed at
executives between the age group 22 to 25.executives between the age group 22 to 25.
•Sales dropped down to Rs 23 crore.Sales dropped down to Rs 23 crore.
REASON : Price range from Rs1200 to Rs 2700.REASON : Price range from Rs1200 to Rs 2700.
Company’s ReactionCompany’s Reaction
•Research Conducted.Research Conducted.
•Brand ExtensionBrand Extension
•Findings- Cell phones, deodorants, sports Findings- Cell phones, deodorants, sports
shoes, sunglasses and hand bags.shoes, sunglasses and hand bags.
• Smartly opted for extending into sun Smartly opted for extending into sun
glasses.glasses.
•Research Conducted.Research Conducted.
•Brand ExtensionBrand Extension
•Findings- Cell phones, deodorants, sports Findings- Cell phones, deodorants, sports
shoes, sunglasses and hand bags.shoes, sunglasses and hand bags.
• Smartly opted for extending into sun Smartly opted for extending into sun
glasses.glasses.
Why Sun GlassesWhy Sun Glasses..
•Eyewear market in India at that time was Eyewear market in India at that time was
skewed.skewed.
•Top-end was dominated by designer wear Top-end was dominated by designer wear
and upscale brands like Ray-Ban.and upscale brands like Ray-Ban.
•And in grey markets one could easily get a And in grey markets one could easily get a
pair for jus Rs 200.pair for jus Rs 200.
•There was an obvious gap between the There was an obvious gap between the
price ranges.price ranges.
•Eyewear market in India at that time was Eyewear market in India at that time was
skewed.skewed.
•Top-end was dominated by designer wear Top-end was dominated by designer wear
and upscale brands like Ray-Ban.and upscale brands like Ray-Ban.
•And in grey markets one could easily get a And in grey markets one could easily get a
pair for jus Rs 200.pair for jus Rs 200.
•There was an obvious gap between the There was an obvious gap between the
price ranges.price ranges.
Re-Launching FastrackRe-Launching Fastrack
•Price rate between Rs Price rate between Rs
500 and 2000.500 and 2000.
•Promoted through a Promoted through a
360-degree media 360-degree media
blitz.blitz.
•Available at Titan Available at Titan
showrooms .Lifestyle, showrooms .Lifestyle,
Shopper's stop and Shopper's stop and
other departmental other departmental
stores across the stores across the
country.country.
•Price rate between Rs Price rate between Rs
500 and 2000.500 and 2000.
•Promoted through a Promoted through a
360-degree media 360-degree media
blitz.blitz.
•Available at Titan Available at Titan
showrooms .Lifestyle, showrooms .Lifestyle,
Shopper's stop and Shopper's stop and
other departmental other departmental
stores across the stores across the
country.country.
Behind The Tatas’ Success StoryBehind The Tatas’ Success Story
•Leadership with trust.Leadership with trust.
•Sound HR.Sound HR.
•Failure is an option - as long as you have initiative. Failure is an option - as long as you have initiative.
Initiative will lead to success. Initiative will lead to success.
•You can't achieve anything on your own; you need the You can't achieve anything on your own; you need the
co-operation of managers and workers. co-operation of managers and workers.
•Tell the truth. The most important criteria in a leader is Tell the truth. The most important criteria in a leader is
credibility. credibility.
•Be enthusiastic in following through with your ideas. This Be enthusiastic in following through with your ideas. This
will convince the team that you're leading. will convince the team that you're leading.
•Invest in technology. Invest in technology.
•Learn to delegate. A weak company is one in which the Learn to delegate. A weak company is one in which the
boss solves all the problems.boss solves all the problems.
•Leadership with trust.Leadership with trust.
•Sound HR.Sound HR.
•Failure is an option - as long as you have initiative. Failure is an option - as long as you have initiative.
Initiative will lead to success. Initiative will lead to success.
•You can't achieve anything on your own; you need the You can't achieve anything on your own; you need the
co-operation of managers and workers. co-operation of managers and workers.
•Tell the truth. The most important criteria in a leader is Tell the truth. The most important criteria in a leader is
credibility. credibility.
•Be enthusiastic in following through with your ideas. This Be enthusiastic in following through with your ideas. This
will convince the team that you're leading. will convince the team that you're leading.
•Invest in technology. Invest in technology.
•Learn to delegate. A weak company is one in which the Learn to delegate. A weak company is one in which the
boss solves all the problems.boss solves all the problems.
Last But Not LeastLast But Not Least
Nation Building Nation Building
And And
Social Welfare.Social Welfare.
Nation Building Nation Building
And And
Social Welfare.Social Welfare.
THANKS THANKS
Any queries ?Any queries ?
ReferRefer
www.tata.com
ReferRefer
www.tata.com
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