Emerging markets comprises of countries: ASEAN ;10 (Myanmar, Thailand, Malaysia, Philippines, Vietnam, Indonesia, Cambodia, Singapore, Laos, Brunei) Africa ( Algeria , Kenya , Tanzania, Uganda, Nigeria, Zambia) FRANCOPHONE WEST AFRICA MARKET(WFA) : Benin, Burkina Faso, cote de Ivoire , Ghana, Mali, Niger, Nigeria, Senegal, Togo Middle East ; 6 (Gulf Co-operation Council countries i.e. Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, UAE) Latin America ( Mexico, Brazil , Panama, Peru, Guatemala, Argentina, Chile, Dominican Republic) CIS (common wealth of independent states): Russia, Ukraine, Belarus, Armenia, Azerbaijan, Kazakhstan, Kyrgyzstan, Moldova, Turkmenistan, Tajikistan, and Uzbekistan