Technology Acceptance Model in M-Commerce(TAM).pptx

Technology Acceptance Model in M-commerce

1. Technology Acceptance Model(TAM)

2. TAM The Technology Acceptance Model (TAM) is widely used to explain how users come to accept and use a technology. In the context of M-Commerce (Mobile Commerce), TAM can help understand how users adopt mobile technologies for shopping, payments, and other commercial activities.

3. Key Components of TAM in M-Commerce Perceived Usefulness (PU) Perceived Ease of Use (PEOU) Attitude Toward Using (ATU) Behavioral Intention to Use (BI) External Variables

4. Factors Affecting TAM in M-Commerce Trust Social Influence Mobility Personalization

5. Expanded Models of TAM in M-Commerce Several researchers have expanded TAM to fit specific contexts such as M-commerce, leading to models like TAM2 , Unified Theory of Acceptance and Use of Technology (UTAUT) , or Mobile TAM (MTAM) . These models add elements such as perceived trust , mobility , and contextual factors specific to mobile usage environments. TAM2 and UTAUT in M-Commerce Mobile TAM (MTAM)

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