Intended Learning Outcomes Define text in the context of multimedia. Describe the different dimensions of text information and media. Comprehend how text information and media is/are formally and informally produced, organized, and disseminated.
TEXT A simple and flexible format of presenting information or conveying ideas whether hand-written, printed, or displayed on-screen. any ‘’human-readable sequence of characters’’ that can form intelligible words
How is Text used in Media?
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TYPES OF TEXT AND COMMON FILE FORM A TS
TYPES OF TEXT DESCRIPTION HYPERTEXT serve to link different electronic documents and enable users to jump from one to other in a nonlinear way PLAINTEXT or UNFORMATTED TEXT fixed sized characters having essentially the same type of appearance FORMATTED TEXT appearance can be changed using font parameters (bold, underline, italic, font size, font color, etc.)
This Go to Page 1 is a hypertext that will bring you to the first slide in this presentation. HYPERTEXT
HYPERTEXT This YouTube is a hypertext that will bring you to YouTube. This https://www.youtube.com is a hyperlink or link that will bring you to YouTube.
UNFORMATTED TEXT
FORMATTED TEXT
TYPEFACE also called font, font type, or type refers to the representation or style of a text in the digital format usually comprised of alphabets, numbers, punctuation marks, symbols and other special characters What is a typeface?
TYPES OF TYPEFACES
TYPES OF TYPEFACES
TYPES OF TYPEFACES
TYPES OF TYPEFACES
TYPES OF TYPEFACES
COMMON FILE FORMATS DESCRIPTION TXT (text) Unformatted text document by an editor as notepad on Windows platform DOC (document) a native format for storing documents created by MS Word package contain a rich set of formatting capabilities RTF (Rich Text Format) Cross platform document exchange; default format for Mac OS X’s default editor TextEdit
COMMON FILE FORMATS DESCRIPTION PDF (Portable Document Format) developed by Adobe systems for cross platform exchange of documents, supports image and graphics PS (PostScript) a page description language used mainly for desktop publishing
FILE TYPE SELECTION WHEN SAVING AN MS WORD DOCUMENT
DESIGN PRINCIPLES AND ELEMENTS 1. EMPHASIS refers to the importance or value given to a part of the text-based content . to make a point or highlighting a message, you can make the text bold, italicized, have a heavier weight, darkened or lightened (depending on your background color) or enlarged .
1 . EMPHASIS
2 . APPROPRIATENESS refers to how fitting or suitable the text is used for a specific audience, purpose or event as for the choice of typefaces to be used, refer to the discussion of the characteristics of the fonts DESIGN PRINCIPLES AND ELEMENTS
2 . APPROPRIATENESS
3. PROXIMITY refers to how near or how far are the text elements from each other . when two things are closely related, we bring them close together . for example, the main title and subtitle are usually placed close to each other . DESIGN PRINCIPLES AND ELEMENTS
3. PROXIMITY
4. ALIGNMENT refers to how the text is positioned in the page (left, center, right, or justified) DESIGN PRINCIPLES AND ELEMENTS
4. ALIGNMENT
5. ORGANIZATION refers to a conscious effort to organize the different text elements in a page . ensures that while some text elements are separated from each other (based on the principle of proximity), they are still somehow connected with the rest of the elements in the page . DESIGN PRINCIPLES AND ELEMENTS
5. ORGANIZATION
5. ORGANIZATION
6. REPETITION concerns consistency of elements and the unity of the entire design . encourages the use of repeating some typefaces within the page . DESIGN PRINCIPLES AND ELEMENTS
6. REPETITION
7. CONTRAST creates visual interest to text elements achieved when two elements are different from each other can be achieved in various ways, by joining the following elements: white text on a dark background, dark text on a white background, large font with a small font, serif and sans serif, thin elements with thin elements, cool color and warm color DESIGN PRINCIPLES AND ELEMENTS
7. CONTRAST
If you will be writing an application letter for college, what font will you be using? Why? You will create a cleanliness drive campaign poster for your school. Which of the design principle and elements will ensure that the text in your poster is readable? FORM A TIVE ASSESSMEN T
3. You want to share your narrative report, which is in a word document format, to your classmates but you do not want them to edit its content. What options are available to you? FORM A TIVE ASSESSMEN T
You were task by your class adviser to make an announcement in your class via a text- based poster. It will be posted in your classroom to inform your classmates and teachers that from April 11-14 , your section will be moved from your current classroom to room 415. FORM A TIVE ASSESSMEN T