textile marketing.pptx

A brief presentation on Textile marketing course

1. Welcome t o My Presentation Course Code: MGT 403 Course Title: Marketing & Internationa l Trade 7/8/2019 10:58 PM Green University of Bangladesh 1 Presented To: Ms. Rumana Ferdouse Assistant professor Dept. of GBS Presented By: Mahmuda Ema ID:161003008 Dept. of TE

2. What is Marketing? Marketing is the study and management of exchange relationships. It is the business process of creating relationships with and satisfying customers . Marketing is based on thinking about the business in terms of customer needs and their satisfaction. 7/8/2019 10:58 PM Green University of Bangladesh 2

3. Textile Marketing T extile marketing denotes the design, manufacture and distribution of goods within the fashion and textile industry. This is a complex business that requires knowledge in the areas of product development, market research, distribution and pricing strategies. 7/8/2019 10:58 PM Green University of Bangladesh 3

4. Why It is important? A marketing plan for a textile industry company sets forth a specific market strategy that identifies marketing goals and objectives with time-specific actions for achieving them. Today’s customer are spending more carefully and reassessing their relationships with brands. 7/8/2019 10:58 PM Green University of Bangladesh 4

5. Target market Not all customers are the same. A target market represents a specific type of buyer that a company has identified as potentially interested in the company's product or service Raymond, launching exclusive fabrics and vibrant connections to connect with the younger people. 7/8/2019 10:58 PM Green University of Bangladesh 5

6. Customer Values And Satisfaction in Textile Products Customers usually face a broad array of products or services that might satisfy a given need. Raymond, redesigned their tailoring section, which provides fashion guidance in order to customer satisfaction. 7/8/2019 10:58 PM Green University of Bangladesh 6

7. Societal Marketing Concept It is the idea that a company’s marketing decisions should consider consumers wants, the company’s long-run interests and society’s long run interest. For an example, “yellow” conduct a specialized institute that works for the holistic development of children with special educational needs. 7/8/2019 10:58 PM Green University of Bangladesh 7

8. Conclusion To be a successful marketing manager within a fashion and textile enterprise requires a keen understanding of the consumer and an ability to spot current and upcoming fashion trends. The marketing manager must be able to identify the potential consumer and maximize profits through smart buying and efficient pricing. 7/8/2019 10:58 PM Green University of Bangladesh 8

9. Thank You For Your Patience Hearing 7/9/2019 1:32 AM Green University of Bangladesh 9