THC1 - CHAPTER II.pptxTHC1 - CHAPTER II.pptx
christianmoisesasia2
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Sep 14, 2025
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THC1 - CHAPTER II.pptxTHC1 - CHAPTER II.pptxTHC1 - CHAPTER II.pptxTHC1 - CHAPTER II.pptxTHC1 - CHAPTER II.pptxTHC1 - CHAPTER II.pptxTHC1 - CHAPTER II.pptxTHC1 - CHAPTER II.pptxTHC1 - CHAPTER II.pptxTHC1 - CHAPTER II.pptxTHC1 - CHAPTER II.pptxTHC1 - CHAPTER II.pptxTHC1 - CHAPTER II.pptxTHC1 - CHAPTER...
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PHILIPPINE TOURISM AND HOSPITALITY INDUSTRY Professor: Christian Moises P. Asia
OBJECTIVES Discuss tourism strategies under the National Tourism Development Plan 2016-2022 Discuss the participation of the Philippines in the growth of the global tourism Explain the role of the different attached agencies of the Department of Tourism under Republic Act 9593. Discuss the history of tourism in the Philippines
In a move to strengthen the role of tourism in economic growth, former President Gloria Macapagal-Arroyo signed Republic Act 9593 or the Tourism Act of 2009. It declared "tourism as an engine of investment, employment, growth and national development, and strengthening the DOT, its attached agencies, to effectively implement the policy." Salient features of the law are the reorganization of the Department of Tourism (DOT) and its attached agencies; the establishment of a Tourism Development Fund; and the creation of specialized tourism zones.
DOT ATTACHED AGENCIES Tourism Promotions Board (TPB) According to Republic Act No. 9593 (Tourism Act of 2009) and its Implementing Rules and Regulations (IRR), these are the DOT attached agencies and their respective mandates: Tourism Infrastructure and Enterprise Zone Authority (TIEZA) Duty Free Philippines Corporation (DFPC) Intramuros Administration (IA) Philippine Commission on Sports Scuba Diving (PCSSD). National Parks Development Committee (NPDC)
DOT ATTACHED AGENCIES Ngayong Pilipino Foundation According to Republic Act No. 9593 (Tourism Act of 2009) and its Implementing Rules and Regulations (IRR), these are the DOT attached agencies and their respective mandates: Philippine Retirement Authority (PRA)
HISTORY OF TOURISM IN THE PHILIPPINES As early as 1946, the Philippines was destined to become a tourist hub when the Philippine Airlines (PAL) became the first Asian airline to cross the Pacific. In 1950, the Philippine Tourist & Travel Association was organized as a private initiative to encourage tourists to visit the Philippines. Six years after, the Philippine Congress created the Board of Travel and Tourist Industry. From the 1970s to the early 1980s, tourism flourished in the Philippines. It was in 1973, when then President Ferdinand Marcos created the Department of Tourism (DOT) to further oversee the economic potential of tourism. Under the DOT was the Philippine Tourism Authority (PTA) and the Philippine Convention Bureau (PCB). Later it was renamed the Ministry of Tourism. One of the key accomplishments during this era was the construction of the Philippine International Convention Center (PICC) at the Cultural Center of the Philippines (CCP) Complex. Considered as Asia's first convention center, the PICC hosted the World Bank International Monetary Fund Meeting in September 1976. Aside from the PICC, the Philippine Center for International Trade & Exhibitions (PHILCITE) organized and managed large-scale trade and consumer events. As the country's sole professional M.I.C.E. organizer, PHILICITE was known for its international agriculture, aquatic and livestock & poultry trade exhibits; book fairs; car shows; and food fairs - all held annually - boasting local and foreign exhibitors and trade visitors.
HISTORY OF TOURISM IN THE PHILIPPINES By 1982, Manila has become the top convention city in Asia. According to the Union of International Association's (UIA), Manila moved up from 18th position on the list to 8th, making it the top city in the Asian region. The CCP, on the other hand, was (and is still home) to the arts. Ballet, opera, theater and orchestra performances from its resident companies - Philippine Philharmonic Orchestra; Ballet Philippines; the Madrigal Singers; the Bayanihan Philippine National Folk Dance Company; the Ramon Obusan Folkloric Group; and Tanghalang Pilipino - continue to this day. Aside from the CCP, the Muhammad Ali-Joe Frazier boxing match, Thrilla in Manila, also put the Philippines - and the Araneta Coliseum and Ali Mall - on the map. By 1986, another reorganization took place. Former President Corazon Aquino renamed the Philippine Convention Bureau to the Philippine Convention and Visitors Corporation (PCVC).
THANK YOU VERY MUCH!
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