The Business Hierarchy of Needs - Strategy Realized

Discover how The Business Hierarchy of Needs® transforms organizational strategy into measurable results. This proven framework aligns purpose, strategy, and execution—empowering businesses to achieve sustainable growth, operational excellence, and long-term success through structured, strategic alignment.

1. The Business Hierarchy of
Needs®
Turning Strategy Into Results
Presented by Strategy Realized
strategyrealized.com

2. Origins & Purpose: A Framework Born from
Years of Experience
Created by Jim Gitney in 2013, The Business Hierarchy of Needs® emerged
from decades of real-world experience at industry giants like GE and Stanley
Black & Decker, plus insights from working with over 200 companies across
diverse sectors.
This framework was designed to solve a critical business challenge: bridging
the persistent gap between strategic planning and flawless execution that
undermines so many organizations.
It provides a clear, integrated system that aligns leadership vision, people
capabilities, and operational processes to deliver measurable, sustainable
success.

3. The Challenge: Why Do
% of Strategies Fail?
Strategic
Misalignment
Lack of alignment across key
stakeholders creates conflicting
priorities and wasted resources
Engagement
Breakdown
Poor engagement and
accountability throughout
organizations derail even the
best-laid plans
Execution Gaps
Ineffective execution of technology initiatives and business processes
prevent strategic goals from becoming reality
The Business Hierarchy of Needs® addresses these root causes systematically,
providing a proven pathway from strategy to results.

4. The Three Levels of The Business Hierarchy of
Needs®
Oi
Strategy Foundation
Oj Knowledge & Change Management
Ok Implementation & Execution
Level : Strategy Foundation
Mission, Vision, Values, Leadership
Traits, Most Important Goal (MIG), Value
Proposition
Level : Knowledge & Change
Building organizational capability,
cultural readiness, and change
management expertise
Level : Implementation
Tactical delivery, performance
monitoring, and continuous
improvement processes

5. Level Deep Dive: The
Strategic Foundation
Oi
Mission & Vision
Define organizational purpose and paint an inspiring picture of
the aspirational future state
Oj
Values & Leadership Traits
Establish guiding principles for culture and decision-making at
every organizational level
Ok
Most Important Goal (MIG)
Identify the single measurable objective that aligns all
organizational efforts and resources
Ol
Value Proposition
Articulate clearly why customers choose you over competitors
in the marketplace
This foundation creates clarity and focus that drives all subsequent
actions throughout the organization

6. Practical Applications:
Where The Framework
Excels
Business Lifecycle
Transitions
Adapting strategy
dynamically through
growth phases,
restructuring periods, or
organizational decline
Mergers &
Acquisitions
Aligning cultures and
strategies to unlock value
(80% of M&A fail without
proper strategic
integration)
Digital
Transformation
Overcoming the 70%
failure rate by
systematically integrating
people, processes, and
technology
Restructuring &
Carve-Outs
Defining new
organizational identities
and strategies for
standalone success

7. Real-World Impact: Success Stories &
Endorsements
+
Years Proven
Over a decade of validated results across
industries
+
Companies Served
From startups to Fortune 50 organizations
%
M&A Success Rate
Dramatic improvement with framework
application
"An amazing contribution to strategic leadership that every executive should embrace"
4 Paul Falcone, HarperCollins Leadership Author
Organizations consistently report significantly better
stakeholder alignment, deeper employee engagement, and
measurably superior business results.
No MBAs or PhDs required 4 just a genuine
commitment to effective strategy execution

8. Visualizing Success: From
Strategy to Results
Build the Foundation
Establish mission, vision, values, and your Most Important Goal
Manage Change
Develop organizational capability and cultural readiness
Execute Flawlessly
Deliver tactical results with continuous performance
monitoring
This integrated approach visualizes how focused attention at each level
creates a powerful flywheel effect, driving sustainable business growth and
competitive advantage in any market environment.

9. Why Choose The Business
Hierarchy of Needs®?
Proven Blueprint
A step-by-step system for turning strategy into measurable, bottom-line
results
Universal Application
Effective across industries, company sizes, and organizational roles
Empowerment Focus
Equips leaders and teams to ask better questions and make smarter
decisions
Competitive Advantage
Creates a Culture of Strategic Execution# that consistently outperforms
competitors
The framework transforms how organizations think about and execute
strategy, creating lasting competitive advantage through systematic
alignment and disciplined execution.

10. Ready to
Transform
Your
Business?
Explore more at strategyrealized.com

Discover Resources
Access proven tools, detailed case
studies, and expert guidance

Join Success Stories
Connect with companies who have
unlocked growth and alignment with
The Business Hierarchy of Needs®

Start Your Journey
Turn your strategy into results 4 one level at a time
Thank
You!
Questions & Discussion