The_Creative_Playbook_Presentations.pptx

How to make a creative deck

1. The Creative Playbook A Guide to Strategic Online Community Building

2. What is a Community? A group of individuals connected by shared values, interests, or a sense of belonging. It’s about relationships and shared experiences.

3. What is a Digital Community? An online collective of people united by their admiration or association with a brand, celebrity, or team. Examples: - Sports team fans engaging with game highlights. - Fans of celebrities connecting through social media.

4. Case Study: Chennai Super Kings (CSK) Challenges: Limited fan engagement outside IPL season. Strategies: - Community branding: 'WhistlePodu Army'. - Year-round content: BTS, fan-driven campaigns. - Results: Over 10M followers on Instagram.

5. Case Study: Rocky Aur Rani Kii Prem Kahaani Strategies: - Social media challenges: #RRKPKChallenge. - Influencer campaigns: Dressing like movie characters. - Results: Millions of impressions and successful box office.

6. Case Study: Mumbai Indians Strategies: - Player stories and mini-documentaries. - Interactive content like polls during matches. - Results: Highly engaged fanbase with year-round activity.

7. Case Study: Amul’s Social Media Legacy Strategies: - Topical ads with humor and relatability. - Regional campaigns for diversity. - Results: Over 500K organic shares monthly.

8. Laying the Foundation Define the Purpose: - Example: Nike motivates athletes to 'Just Do It'. Understand the Audience: - Example: CSK’s core fans are loyal cricket lovers.

9. Community Identity Craft the Brand’s Personality: - Example: Zomato’s humorous tone. Choose Digital Platforms: - Example: Alia Bhatt uses Instagram for lifestyle content.

10. Engagement & Growth Content Strategy: - Example: Red Bull uses extreme sports visuals. UGC: - Example: Koffee with Karan memes from fans.

11. Interactive Campaigns Polls, quizzes, and challenges: - Example: Virat Kohli’s Instagram live Q&As.

12. Real-Time Engagement Strategies: - Replying to comments. - Celebrating milestones. - Example: Mumbai Indians celebrate fan birthdays.

13. Measuring Success KPIs and Metrics: - Follower growth, engagement rate, and reach. Iterating: - Example: Netflix adapts content based on trends.

14. The Creative Roadmap Stages: - Research & Insights. - Audience Personas. - Content Ideation. - Execution, Launch, Engage & Analyze.

15. Closing Slide "Digital communities aren’t built overnight; they grow from authentic connections." CTA: Start building connections that last a lifetime.