The Evolution of Rogers' Branding (A Journey Through Key Rebranding Moments)

slides for A Journey Through Key Rebranding Moments

1. The Evolution of Rogers' Branding Title:  The Evolution of Rogers' Branding Subtitle:  A Journey Through Key Rebranding Moments Submiited by saksham vashistha

2. Introduction Overview of Rogers Communications:  Founded in 1960 by Ted Rogers, Rogers Communications has grown to become one of Canada's largest telecommunications and media companies. Significance of Branding:  Branding is crucial for establishing a market presence, building customer loyalty, and differentiating from competitors. Purpose of Presentation:  This presentation traces the evolution of Rogers' branding and its impact on customer perception and market presence.

3. Rogers' Branding in the Early Years 1960s and 1970s Branding Efforts:  Initial branding focused on establishing Rogers as a leader in telecommunications and cable TV services.

4.  Growth and Expansion (1980s-1990s) Expansion into New Markets:  During this period, Rogers expanded its services to include wireless communications and media. 1986 Logo Introduction:  The new logo symbolized innovation and growth. Visuals:  Show logos from the 1980s and 1990s and major advertising campaigns. Quote:  "Our brand symbolizes innovation and connectivity." - Ted Rogers

5. Entering the 21st Century 2000 Rebranding:  Aimed to modernize the company’s image and focus on digital services and mobile communications.

6. Major Rebranding (2010s) 2015 Rebranding:  Unified the company's image across all services with a streamlined logo and "Rogers Red" color scheme. Visuals:  Show before and after images of logos and key advertisements. Quote:  "This rebranding reflects our commitment to innovation and customer service." - CEO

7. Impact on Customer Perception Positive Reception:  Surveys and feedback indicate increased brand loyalty and improved customer perception post-rebranding. . Stat:  "Brand loyalty increased by 20% post-2015 rebranding."

8. Conclusion and Future Outlook Summary:  Recap of key rebranding milestones and their impact. Future Outlook:  Focus on digital transformation and customer-centric strategies to enhance the brand further. Visuals:  Current logos and recent ad campaigns. Quote:  "Our brand's future lies in embracing digital innovation and enhancing customer experience." - Current CEO

9. References Rogers Communications. (n.d.).  About Rogers . https://about.rogers.com CBC News. (2015, September 25).  Rogers unveils new logo as part of rebranding effort . Retrieved from https:// www.cbc.ca /news/business/rogers-unveils-new-logo-as-part-of-rebranding-effort-1.3243653 Rogers Communications. (2015).  Annual Report 2015 . https://investors.rogers.com Rogers Communications. (2020).  Rogers 60th Anniversary . Retrieved from https:// about.rogers.com /60years Financial Post. (2020, January 14).  Rogers Communications Inc. Q4 2019 Results . https://financialpost.com MarketLine. (2019).  Rogers Communications Inc.: Company Profile . https://marketline.com The Globe and Mail. (2021, March 22).  How Rogers' 5G network is transforming telecommunications in Canada . https://www.theglobeandmail.com Marketing Magazine. (2015, October 1).  Rogers’ rebrand: A closer look at the strategy . https://marketingmag.ca