The four models of pr

The four models of PR

1. The four models of P ublic R elations 20092607 Lee Da-jeong

2. CONTENT Grunig The four models of PR 1) Press agentry /publicity model 2) Public Information model 3) One-way asymmetrical model 4) Two-way symmetrical model Where Using

3. Question Who is Grunig ? What is the four models of PR

4. James E. Grunig Grunig received his Ph.D. from the University of Wisconsin-Madison in 1968 and is Professor Emeritus for the Department of Communication at the University of Maryland He has helped to improve the Public Relations profession by adding new theories including the four models of Public Relations Source : Wikipedia/ http://en.wikipedia.org/wiki/James_E._Grunig

5. Introduce Models 1. Press agentry / publicity model Purpose : Propaganda Type of Communication : One-way communication Communication Model : Provider Receiver Model Characteristics : Uses persuasion and manipulation to influence audience to behave as the organization desires. /Source : Wikipedia

6. Introduce Models 2. Public Information Purpose : Spread of Information Type of Communication : One-way communication Communication Model : Provider Receiver Model Characteristics : Uses press releases and other one-way communication techniques to distribute organizational information. Public relations practitioner is often referred to as the journalist in residence. /Source : Wikipedia

7. Introduce Models 3. Two-way Asymmetrical Purpose : Scientific Persuasion Type of Communication : Two-way communication Communication Model : Provider Receiver Model Characteristics : Uses persuasion and manipulation to influence audience to behave as the organization desires. Does not use research to find out how it public(s) feel about the organization. /Source : Wikipedia

8. Introduce Models 4. Two-way Symmetrical Purpose : Mutual Understanding Type of Communication : Two-way communication Communication Model : Community Community Model Characteristics : Uses communication to negotiate with publics, resolve conflict, and promote mutual understanding and respect between the organization and its public(s). / Source : Wikipedia

9. Using Model Press Agentry model Public Information model Two-way Asymmetri -cal model Two-way Symmetric-al model Performance Sport Theater Promotion Governmental Organ / Nonprofit Organ / Education Organ Competitive Company Governmental controled Company In U.S.A (%) 15% 50% 20% 15%

10. THANK YOU