The Impact of Technology on Consumer Lives
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About This Presentation
With the rise of smartphones, social media, and e-commerce platforms, consumers have gained unprecedented access to information and services at their fingertips.
This connectivity allows them to research products, read reviews, and make informed purchasing decisions from anywhere in the world. Add...
Slide Content
TECHNOLOGY
THE IMPACT OF
ON CONSUMER LIVES
Unit 1. Evolution of Digital Marketing
Assignment 2, Task 1.
Giulia Modica, 76828518
THE IMPACT OF
ON CONSUMER LIVES
Unit 1. Evolution of Digital Marketing
Assignment 2, Task 1.
Giulia Modica, 76828518
TECHNOLOGY
THE IMPACT OF
ON CONSUMER LIVES
THE IMPACT OF
ON CONSUMER LIVES
Introduction
In today's fast-paced digital landscape, technology has
profoundly transformed consumer behaviour, shaping how
individuals connect, shop, and engage with brands.
In today's fast-paced digital landscape, technology has
profoundly transformed consumer behaviour, shaping how
individuals connect, shop, and engage with brands.
Introduction
With the rise of smartphones, social media, and e-commerce platforms, consumers
have gained unprecedented access to information and services at their fingertips.
This connectivity allows them to research products, read reviews, and make
informed purchasing decisions from anywhere in the world. Additionally, technology
facilitates meaningful interactions between consumers and brands, fostering loyalty
through personalised experiences and direct communication.
As a result, technology not only enhances convenience but also empowers
consumers, fundamentally altering their expectations and experiences in the
marketplace.
Understanding these changes is crucial for businesses to adapt their marketing
strategies.
With the rise of smartphones, social media, and e-commerce platforms, consumers
have gained unprecedented access to information and services at their fingertips.
This connectivity allows them to research products, read reviews, and make
informed purchasing decisions from anywhere in the world. Additionally, technology
facilitates meaningful interactions between consumers and brands, fostering loyalty
through personalised experiences and direct communication.
As a result, technology not only enhances convenience but also empowers
consumers, fundamentally altering their expectations and experiences in the
marketplace.
Understanding these changes is crucial for businesses to adapt their marketing
strategies.
History
of the
Internet
The Internet has transformed the landscape of computing
and communication in ways previously unimaginable.
Originating in the 1960s as a means for government
researchers to exchange information, the Internet has evolved
significantly since its inception. In the 1950s, computers were
massive, costly machines primarily utilized by military
scientists and academic institutions.
Today, the Internet serves as a vast
information infrastructure, facilitating
electronic commerce, knowledge
acquisition, and community engagement
at an unprecedented scale. Rapid
advancements in online tools continue
to enhance its capabilities, reshaping
how we interact, do business, and
access information.
of the
Internet
The Internet has transformed the landscape of computing
and communication in ways previously unimaginable.
Originating in the 1960s as a means for government
researchers to exchange information, the Internet has evolved
significantly since its inception. In the 1950s, computers were
massive, costly machines primarily utilized by military
scientists and academic institutions.
Today, the Internet serves as a vast
information infrastructure, facilitating
electronic commerce, knowledge
acquisition, and community engagement
at an unprecedented scale. Rapid
advancements in online tools continue
to enhance its capabilities, reshaping
how we interact, do business, and
access information.
Fig. 1. History of the Internet - Ihtsham, A (2023)
Access to the Internet
As of April 2024, there were 5.44 billion internet users worldwide, which amounted to 67.1 percent of the global population.
Petrosyan, A (2024)
As of April 2024, there were 5.44 billion internet users worldwide, which amounted to 67.1 percent of the global population.
Petrosyan, A (2024)
How many People Access to the Internet?
Fig. 1. Digital 2024: Global Overview Report
Kemp, S. (2024)
Fig. 1. Digital 2024: Global Overview Report
Kemp, S. (2024)
How many People Access to the Internet?
Fig. 1. A prevision of connected devices versus world population. (Cisco ISBG, 2011)
Fig. 1. A prevision of connected devices versus world population. (Cisco ISBG, 2011)
How People Spend Their Time Online
More than 6 in 10 of the world’s 5.35 billion internet users go online to find information, but our
online activities have actually become more varied over the past year. Social interaction is also a
big reason for using the internet, but news content is losing ground to entertainment content.
60% of working-age internet users says that "finding information" is the top reason for going
online globally.
"Staying in touch with friends and family" ranks second.
Both motivations have increased year-on-year.
Kemp, S. (2024)
More than 6 in 10 of the world’s 5.35 billion internet users go online to find information, but our
online activities have actually become more varied over the past year. Social interaction is also a
big reason for using the internet, but news content is losing ground to entertainment content.
60% of working-age internet users says that "finding information" is the top reason for going
online globally.
"Staying in touch with friends and family" ranks second.
Both motivations have increased year-on-year.
Kemp, S. (2024)
How People Spend Their Time Online
Fig. 1. What the world does online in 2024
(Kemp, S 2024)
Fig. 1. What the world does online in 2024
(Kemp, S 2024)
How People
Access to the
Internet
Increased Connectivity
Global internet users
increased from 3 billion
in 2015 to over 5 billion
in 2023.
Increased mobile
penetration contributes
to rising connectivity
rates.
Internet Speeds
Global average internet
speed increased from 20
Mbps in 2018 to 100 Mbps
in 2023.
Improved infrastructure
and technology (e.g., 5G)
have driven these changes.
Access to the
Internet
Increased Connectivity
Global internet users
increased from 3 billion
in 2015 to over 5 billion
in 2023.
Increased mobile
penetration contributes
to rising connectivity
rates.
Internet Speeds
Global average internet
speed increased from 20
Mbps in 2018 to 100 Mbps
in 2023.
Improved infrastructure
and technology (e.g., 5G)
have driven these changes.
How People
Access to the
Internet
In recent years, internet access has surged, with over 5 billion
people now online, accounting for about 63% of the global
population. This growth has been fueled by the rise of mobile
devices and increased demand for online services, especially
during the COVID-19 pandemic.
At the same time, internet speeds have improved significantly,
largely due to the rollout of 5G technology.
This combination of more users and faster connections has
enhanced digital experiences and access to various online
services.
Access to the
Internet
In recent years, internet access has surged, with over 5 billion
people now online, accounting for about 63% of the global
population. This growth has been fueled by the rise of mobile
devices and increased demand for online services, especially
during the COVID-19 pandemic.
At the same time, internet speeds have improved significantly,
largely due to the rollout of 5G technology.
This combination of more users and faster connections has
enhanced digital experiences and access to various online
services.
Digital Devices
Used by
Audiences
Smartphones: Predominantly used for
browsing and transactions.
Tablets: Popular for consumption of
media and eBooks.
Laptops/Desktops: Preferred for work-
related tasks and detailed research.
Smartphones
Laptops/Desktops
94.6%
61.8%
Tablets 25.9%
Kemp, S. (2024)
Used by
Audiences
Smartphones: Predominantly used for
browsing and transactions.
Tablets: Popular for consumption of
media and eBooks.
Laptops/Desktops: Preferred for work-
related tasks and detailed research.
Smartphones
Laptops/Desktops
94.6%
61.8%
Tablets 25.9%
Kemp, S. (2024)
At a worldwide level, 62.2 percent of internet users say that they go online via laptops and desktops,
suggesting that there are roughly 50 percent more mobile internet users than there are “computer” internet users.
Kemp, S. (2024)
suggesting that there are roughly 50 percent more mobile internet users than there are “computer” internet users.
Kemp, S. (2024)
In today's digital world, the internet is a key resource for
people looking for information on a wide variety of topics. As
users explore this vast online space, they use different tools
and channels to find the knowledge they need.
This diverse approach helps users quickly gather information,
connect with others, and make informed choices in a world
full of content and resources.
79% of consumers look online
before making significant
purchases.
How Customers Search for Information
people looking for information on a wide variety of topics. As
users explore this vast online space, they use different tools
and channels to find the knowledge they need.
This diverse approach helps users quickly gather information,
connect with others, and make informed choices in a world
full of content and resources.
79% of consumers look online
before making significant
purchases.
How Customers Search for Information
02. Social media platforms
03. E-commerce platforms
Search engines like Google, Bing, Yahoo, DuckDuckGo remain
the top source of information.
Facebook, Twitter, Instagram, LinkedIn and others play a
growing role in product discovery.
Amazon and eBay increasingly incorporate user reviews and
recommendations.
How Customers Search for Information
01. Search Engine
05. Voice Search
06. Podcasts
YouTube and other video-sharing sites are popular for
searching how-to guides, tutorials, reviews, and explanations.
Users often search for specific topics using keywords.
With the rise of smart speakers (like Amazon Alexa, Google
Home) and voice assistants on smartphones, users
increasingly use voice commands to search for information.
As audio content grows in popularity, some users search for
information in the form of podcast episodes on various
platforms on topics of interest.
04. Video Platforms
03. E-commerce platforms
Search engines like Google, Bing, Yahoo, DuckDuckGo remain
the top source of information.
Facebook, Twitter, Instagram, LinkedIn and others play a
growing role in product discovery.
Amazon and eBay increasingly incorporate user reviews and
recommendations.
How Customers Search for Information
01. Search Engine
05. Voice Search
06. Podcasts
YouTube and other video-sharing sites are popular for
searching how-to guides, tutorials, reviews, and explanations.
Users often search for specific topics using keywords.
With the rise of smart speakers (like Amazon Alexa, Google
Home) and voice assistants on smartphones, users
increasingly use voice commands to search for information.
As audio content grows in popularity, some users search for
information in the form of podcast episodes on various
platforms on topics of interest.
04. Video Platforms
How Customers Search for Information
PROBLEM
RECOGNITION
EVALUATION OF
ALTERNATIVES
POST-PURCHASE
EVALUATION/
BEHAVIORS
INFORMATION
SEARCH
PURCHASE
PROBLEM
RECOGNITION
EVALUATION OF
ALTERNATIVES
POST-PURCHASE
EVALUATION/
BEHAVIORS
INFORMATION
SEARCH
PURCHASE
Digital 2024: Global Overview Report
Howarth, J. (2024)
Howarth, J. (2024)
What Consumers
Buy Online
Diverse E-commerce Landscape
Popular categories: Electronics, Fashion,
Home Goods, and more.
Growth of subscription services
(streaming, food boxes, etc.).
In 2023, online retail sales accounted for over
20% of total retail sales globally.
Increased focus on convenience and home
delivery during the pandemic has sustained
growth.
Most popular categories for online purchases in the UK 2024 | Statista (2024)
Buy Online
Diverse E-commerce Landscape
Popular categories: Electronics, Fashion,
Home Goods, and more.
Growth of subscription services
(streaming, food boxes, etc.).
In 2023, online retail sales accounted for over
20% of total retail sales globally.
Increased focus on convenience and home
delivery during the pandemic has sustained
growth.
Most popular categories for online purchases in the UK 2024 | Statista (2024)
Explosive Growth
in Video
Engagement
In recent years, video consumption has surged
dramatically, with consumers now watching an average of
17 hours of online video content each week—up from just
10 hours in 2018.
This significant increase highlights a shift in how audiences
engage with digital media, fueled by the popularity of
platforms like YouTube, TikTok, and Instagram.
These platforms are transforming how brands connect
with consumers, making video an essential medium for
communication, entertainment, and marketing in today's
digital landscape.
in Video
Engagement
In recent years, video consumption has surged
dramatically, with consumers now watching an average of
17 hours of online video content each week—up from just
10 hours in 2018.
This significant increase highlights a shift in how audiences
engage with digital media, fueled by the popularity of
platforms like YouTube, TikTok, and Instagram.
These platforms are transforming how brands connect
with consumers, making video an essential medium for
communication, entertainment, and marketing in today's
digital landscape.
Online Video
Consumption
Rising Video Engagement
Consumers watch an average of 17 hours of online
video content weekly, up from 10 hours in 2018.
Platforms like YouTube, TikTok, and Instagram driving
video content consumption.
“Short videos have led to higher engagement
rates and increased brand reach”.
Burchill, A (2024)
Consumption
Rising Video Engagement
Consumers watch an average of 17 hours of online
video content weekly, up from 10 hours in 2018.
Platforms like YouTube, TikTok, and Instagram driving
video content consumption.
“Short videos have led to higher engagement
rates and increased brand reach”.
Burchill, A (2024)
Consumer trends have shifted
dramatically as technology has become
increasingly integrated into everyday
life.
As highlighted so far, the rapid
advancement of mobile devices, social
media platforms, and online shopping
has transformed how consumers
interact with brands and make
purchasing decisions.
Consumer Trends
dramatically as technology has become
increasingly integrated into everyday
life.
As highlighted so far, the rapid
advancement of mobile devices, social
media platforms, and online shopping
has transformed how consumers
interact with brands and make
purchasing decisions.
Consumer Trends
01. Mobile Dominance
02. E-commerce Growth
Online video has exploded in popularity, with consumers now
watching an average of 17 hours of video content per week.
Platforms like YouTube, TikTok, and Instagram have driven
this shift, making video a pivotal medium for communication
and marketing.
The shift to mobile continues to accelerate. More than 50% of
all web traffic now comes from mobile devices, compelling
businesses to optimise their content for mobile viewing.
Customers expect seamless experiences across all devices.
The pandemic catalysed a massive shift towards e-commerce,
with online shopping becoming a staple for many consumers.
People now rely heavily on technology for convenience, with
the ability to shop anytime and anywhere.
Consumer Trends
05. Increased Video Consumption
04. Greater Demand for
Personalisation
Social media platforms have integrated shopping features,
allowing users to browse and purchase directly through apps.
This blend of social interaction and shopping experience has
redefined consumer purchasing behaviour.
Customers now seek personalised experiences. Advanced
data analytics and AI have empowered businesses to deliver
targeted content and recommendations.
03. Social Commerce
02. E-commerce Growth
Online video has exploded in popularity, with consumers now
watching an average of 17 hours of video content per week.
Platforms like YouTube, TikTok, and Instagram have driven
this shift, making video a pivotal medium for communication
and marketing.
The shift to mobile continues to accelerate. More than 50% of
all web traffic now comes from mobile devices, compelling
businesses to optimise their content for mobile viewing.
Customers expect seamless experiences across all devices.
The pandemic catalysed a massive shift towards e-commerce,
with online shopping becoming a staple for many consumers.
People now rely heavily on technology for convenience, with
the ability to shop anytime and anywhere.
Consumer Trends
05. Increased Video Consumption
04. Greater Demand for
Personalisation
Social media platforms have integrated shopping features,
allowing users to browse and purchase directly through apps.
This blend of social interaction and shopping experience has
redefined consumer purchasing behaviour.
Customers now seek personalised experiences. Advanced
data analytics and AI have empowered businesses to deliver
targeted content and recommendations.
03. Social Commerce
Consumer Trends
“Technology is in a constant state of change
and improvement. Sometimes, it changes so
frequently it's hard to keep up.”
Bocchino, S (2023)
“Technology is in a constant state of change
and improvement. Sometimes, it changes so
frequently it's hard to keep up.”
Bocchino, S (2023)
What does this
mean for
businesses?
The evolution of technology has reshaped how we shop
and interact with brands. This disruption also comes with
significant challenges for businesses that fail to adapt.
To survive — and thrive — businesses need to embrace
digital transformation. This means investing in technology
that enhances customer engagement, be it through social
media, mobile-friendly websites, or e-commerce platforms.
mean for
businesses?
The evolution of technology has reshaped how we shop
and interact with brands. This disruption also comes with
significant challenges for businesses that fail to adapt.
To survive — and thrive — businesses need to embrace
digital transformation. This means investing in technology
that enhances customer engagement, be it through social
media, mobile-friendly websites, or e-commerce platforms.
What does this
mean for
businesses?
Businesses should respond proactively to the new
customer’s preference creating content that reflects their
brand personality, while aligning with the interests of their
target audience.
Myko, J (2024)
mean for
businesses?
Businesses should respond proactively to the new
customer’s preference creating content that reflects their
brand personality, while aligning with the interests of their
target audience.
Myko, J (2024)
Fig.1: 7 Essential Steps for a Successful Digital Transformation Strategy
Rabiloo (2024)
Important Steps for a Successful Digital Transformation Strategy
Rabiloo (2024)
Important Steps for a Successful Digital Transformation Strategy
Summary
The integration of technology into customers' lives has
revolutionised their experiences, making them more
convenient, personalised, and informed.
As customers become increasingly reliant on technology,
businesses must adapt and innovate continually to meet
their evolving expectations.
The integration of technology into customers' lives has
revolutionised their experiences, making them more
convenient, personalised, and informed.
As customers become increasingly reliant on technology,
businesses must adapt and innovate continually to meet
their evolving expectations.
Summary
To survive — and thrive — businesses need to embrace
digital transformation. This means investing in
technology that improves customer engagement, be it
through social media, mobile-friendly websites, or e-
commerce platforms.
In a world where change is the only constant, the
businesses that will emerge successful are those that
embrace technology, listen to their customers, and keep
improving.
To survive — and thrive — businesses need to embrace
digital transformation. This means investing in
technology that improves customer engagement, be it
through social media, mobile-friendly websites, or e-
commerce platforms.
In a world where change is the only constant, the
businesses that will emerge successful are those that
embrace technology, listen to their customers, and keep
improving.
Thank you
Unit 1. Evolution of Digital Marketing
Assignment 2.
Giulia Modica, 76828518
Unit 1. Evolution of Digital Marketing
Assignment 2.
Giulia Modica, 76828518
Reference
Ihtsham, A (2023) - History of Internet [Online image] Available at https://www.linkedin.com/pulse/history-internet-ali-
ihtsham [Accessed Jan 1, 2023]
Science and Media Museum (2020) – A short history of the internet [Online] Available at
https://www.scienceandmediamuseum.org.uk/objects-and-stories/short-history-internet [Accessed 3 Dec, 2020]
Flynn, J, (2023) How Many People Use The Internet? [Online image] Available at https://www.zippia.com/advice/how-many-
people-use-the-internet/ [Accessed 12 Jan, 2023]
Petrosyan, A (2024) - Worldwide digital population 2024 [Online] Available at
https://www.statista.com/statistics/617136/digital-population-worldwide/ [Accessed May 22, 2024]
Kemp, S (2024) – Internet use in 2024 [Online image] Available at https://datareportal.com/reports/digital-2024-deep-dive-
the-state-of-internet-adoption [Accessed Jan 31, 2024]
Birchill, A (2024) - Video marketing statistics for your 2024 campaigns [Online] Available at
https://www.dash.app/blog/video-marketing-statistics [Accessed 24 Jan 2024]
Ihtsham, A (2023) - History of Internet [Online image] Available at https://www.linkedin.com/pulse/history-internet-ali-
ihtsham [Accessed Jan 1, 2023]
Science and Media Museum (2020) – A short history of the internet [Online] Available at
https://www.scienceandmediamuseum.org.uk/objects-and-stories/short-history-internet [Accessed 3 Dec, 2020]
Flynn, J, (2023) How Many People Use The Internet? [Online image] Available at https://www.zippia.com/advice/how-many-
people-use-the-internet/ [Accessed 12 Jan, 2023]
Petrosyan, A (2024) - Worldwide digital population 2024 [Online] Available at
https://www.statista.com/statistics/617136/digital-population-worldwide/ [Accessed May 22, 2024]
Kemp, S (2024) – Internet use in 2024 [Online image] Available at https://datareportal.com/reports/digital-2024-deep-dive-
the-state-of-internet-adoption [Accessed Jan 31, 2024]
Birchill, A (2024) - Video marketing statistics for your 2024 campaigns [Online] Available at
https://www.dash.app/blog/video-marketing-statistics [Accessed 24 Jan 2024]
Perner, L (n.d) - Information Search and Decision Making [Online] Available at
https://www.consumerpsychologist.com/cb_Decision_Making.html [Assessed n.d]
Howarth, J (2024) - 27 New Online Shopping Statistics for 2024, [Online image] Available at
https://explodingtopics.com/blog/online-shopping-stats [Assessed 14 May, 2024]
Bashir,U (2024) - Most popular categories for online purchases in the UK 2024 [Online image]. Available at
https://www.statista.com/forecasts/997800/most-popular-categories-for-online-purchases-in-the-uk [Assessed 9 Aug, 2024]
Lindner, J (2024) - Global Online Video Consumption Statistics: Explosive Growth and User Engagement. [Online] Available at
https://wifitalents.com/statistic/online-video-consumption/ [Assessed 6 Aug, 2024]
Myko, J (2024) - What the rise of short-form video means for businesses. [Online] Available at https://www.arch-
comms.co.uk/short-form-video-for-businesses-in-2024/ [Assessed 19 Feb 2024]
Bocchino, S (2023) - 5 Changes in technology in the last five years. [Online] Available at
https://www.webitservices.com/blog/changes-technology-five-years/ [Assessed Mar 8, 2023]
Vincent, M (2019) - Internet access should be a HUMAN RIGHT [photograph] Available at
https://www.dailymail.co.uk/sciencetech/article-7673331/Internet-access-HUMAN-RIGHT-people-dont-free-speech-without-
it.html [Assessed 11 Nov 2019]
Evans, D (2011) [Online image] Available at https://www.researchgate.net/figure/Connected-devices-versus-world-population-
Source-Cisco-ISBG-April-2011_fig1_316994150
https://www.consumerpsychologist.com/cb_Decision_Making.html [Assessed n.d]
Howarth, J (2024) - 27 New Online Shopping Statistics for 2024, [Online image] Available at
https://explodingtopics.com/blog/online-shopping-stats [Assessed 14 May, 2024]
Bashir,U (2024) - Most popular categories for online purchases in the UK 2024 [Online image]. Available at
https://www.statista.com/forecasts/997800/most-popular-categories-for-online-purchases-in-the-uk [Assessed 9 Aug, 2024]
Lindner, J (2024) - Global Online Video Consumption Statistics: Explosive Growth and User Engagement. [Online] Available at
https://wifitalents.com/statistic/online-video-consumption/ [Assessed 6 Aug, 2024]
Myko, J (2024) - What the rise of short-form video means for businesses. [Online] Available at https://www.arch-
comms.co.uk/short-form-video-for-businesses-in-2024/ [Assessed 19 Feb 2024]
Bocchino, S (2023) - 5 Changes in technology in the last five years. [Online] Available at
https://www.webitservices.com/blog/changes-technology-five-years/ [Assessed Mar 8, 2023]
Vincent, M (2019) - Internet access should be a HUMAN RIGHT [photograph] Available at
https://www.dailymail.co.uk/sciencetech/article-7673331/Internet-access-HUMAN-RIGHT-people-dont-free-speech-without-
it.html [Assessed 11 Nov 2019]
Evans, D (2011) [Online image] Available at https://www.researchgate.net/figure/Connected-devices-versus-world-population-
Source-Cisco-ISBG-April-2011_fig1_316994150
Jackson, A (2024) What Is a Smartphone? A Mobile Phone and Computer in One Device [photograph]. Available at
(https://www.investopedia.com/terms/s/smartphone.asp [Assessed 1 Mar 2024]
Matthew, H. (n.d). Laptop Photo. [photograph]. Available at https://www.shopify.com/stock-photos/photos/laptop-from-above?
c=laptop [Assessed n.d]
Free Range (n.d) - Person Sitting at Table With Tablet. [photograph] Available at
https://freerangestock.com/photos/110137/person-sitting-at-table-with-tablet.html [Assessed n/d]
Dwivedi R (2016) - Time Watching Videos Online Will Rise To An Hour A Day. [photograph] available at
https://www.muvi.com/industry-updates/time-watching-videos-online-will-rise-to-an-hour-a-day/ [Assessed 31 Jul 2015]
Morningcoach (2023) - Why Do People Like to Watch Videos? [photograph] Available at https://www.morningcoach.com/blog/why-
do-people-like-to-watch-videos [Assessed 6 Jun 2023]
Isige, J (2023) - What Is a Digital Creator? [photograph] Available at https://www.business2community.com/online-marketing-
pages/what-is-a-digital-creator-how-to-start-your-journey [Assessed 23 Nov 2023]
Portfolio Manager (n.d) - Why the partnership of technology and people bring more than one benefit [photograph] Available at
https://www.liquidplanner.com/blog/the-partnership-of-technology-and-people-in-project-management/ [Assessed n.d]
Rabiloo (2024) - 7 Essential Steps for a Successful Digital Transformation Strategy [Online image] Available at
https://demo.khiri.com/en/blog/7%20Essential%20Steps%20for%20a%20Successful%20Digital%20Transformation%20Strategy
(https://www.investopedia.com/terms/s/smartphone.asp [Assessed 1 Mar 2024]
Matthew, H. (n.d). Laptop Photo. [photograph]. Available at https://www.shopify.com/stock-photos/photos/laptop-from-above?
c=laptop [Assessed n.d]
Free Range (n.d) - Person Sitting at Table With Tablet. [photograph] Available at
https://freerangestock.com/photos/110137/person-sitting-at-table-with-tablet.html [Assessed n/d]
Dwivedi R (2016) - Time Watching Videos Online Will Rise To An Hour A Day. [photograph] available at
https://www.muvi.com/industry-updates/time-watching-videos-online-will-rise-to-an-hour-a-day/ [Assessed 31 Jul 2015]
Morningcoach (2023) - Why Do People Like to Watch Videos? [photograph] Available at https://www.morningcoach.com/blog/why-
do-people-like-to-watch-videos [Assessed 6 Jun 2023]
Isige, J (2023) - What Is a Digital Creator? [photograph] Available at https://www.business2community.com/online-marketing-
pages/what-is-a-digital-creator-how-to-start-your-journey [Assessed 23 Nov 2023]
Portfolio Manager (n.d) - Why the partnership of technology and people bring more than one benefit [photograph] Available at
https://www.liquidplanner.com/blog/the-partnership-of-technology-and-people-in-project-management/ [Assessed n.d]
Rabiloo (2024) - 7 Essential Steps for a Successful Digital Transformation Strategy [Online image] Available at
https://demo.khiri.com/en/blog/7%20Essential%20Steps%20for%20a%20Successful%20Digital%20Transformation%20Strategy
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