Meta advertising is powerful—if your strategy, creative, and tracking are aligned. We combine a
full-funnel framework with rigorous experimentation to unlock scale:
●Acquisition – audience building, Advantage+ campaigns, interest/behavioral targeting,
broad targeting with strong creatives.
●Retargeting – warm traffic, social proof, UGC, offer reinforcement, abandoned
carts/lead nurturing.
●Retention – post-purchase upsells, cross-sell, loyalty, and content that compounds LTV.
Every sprint ships hypothesis-driven tests (creative, offer, hook, format, funnel step). We
measure what matters—MER, blended CAC, incremental lift, not vanity stats.
Core Services (Built for High-Intent Keywords & Real
Results)
1) Facebook Ads Management (Meta Ads Management)
●Account audit & strategy – structure, spend distribution, creative gaps, tracking
integrity, policy compliance.
●Campaign architecture – Advantage+ Shopping/Leads, ABO/CBO, consolidation for
algorithm efficiency, budget guardrails.
●Audience strategy – broad, stacked interests, lookalikes, value-based lookalikes, geo &
language splits when needed.
●Creative testing engine – thumb-stopping hooks, UGC, product demos, before/after,
comparisons, founder story, memes, statics, carousels, and short-form video.
●Full-funnel retargeting – site visitors, video viewers, ATC, IC, leads; message
sequencing that converts.
●Budget scaling – horizontal (new segments/angles) & vertical (incremental budget,
guardrails, pacing), while protecting efficiency.
●KPI governance – CAC, ROAS, MER, AOV, LTV, opt-in rate, CPA by funnel stage.