The No-Budget Conversion Blueprint: Leveraging What You Already Own

Tired of hearing that you need a hefty budget and a large team to boost conversions? "The No-Budget Conversion Blueprint" shatters the myth that effective CRO requires deep pockets.

Join Cameron Calder, Founder of Hype Digital, as he reveals how to thrive in conversion optimization despite limited resources. This webinar cuts through the noise, targeting the real challenges faced by marketers and CRO professionals working with constraints. Cameron will tackle the frustrations of low traffic, the limitations of free tools, and the struggle of running experiments with a skeleton crew. Discover how to transform these perceived weaknesses into powerful assets, driving conversion success against all odds.

1. Hype Digital
hypedigital
The No-Budget Conversion Blueprint: Leveraging What You Already Own
Hype Digital
hypedigital.co5 stars on Clutch. Ranked Top Agency Clutch 2023
2024

2. Hype Digital 5 stars on Clutch. Ranked Top Agency Clutch 2023 2024
VWO: Convert on a BudgetCase Study - Exemplar Education

3. Hype Digital 5 stars on Clutch. Ranked Top Agency Clutch 2023 2024
VWO: Convert on a BudgetA Cinderalla Fairytale - over 100+ Experiments

4. Hype Digital 5 stars on Clutch. Ranked Top Agency Clutch 2023 2024
VWO: Convert on a BudgetA Cinderalla Fairytale - over 100+ Experiments (9,000+ Leads)

5. Hype Digital 5 stars on Clutch. Ranked Top Agency Clutch 2023 2024
VWO: Convert on a Budget
Total Cost: $500.00

6. Hype Digital 5 stars on Clutch. Ranked Top Agency Clutch 2023 2024
VWO: Convert on a BudgetHow do we overcome innate business problems:
Resource Deficit?
Cash Deficit?
Traffic Deficit?
1
2
3

7. Hype Digital 5 stars on Clutch. Ranked Top Agency Clutch 2023 2024
VWO: Convert on a Budget
“Creativity loves constraints, but they must be balanced with a healthy
disregard for the impossible.”

8. Hype Digital 5 stars on Clutch. Ranked Top Agency Clutch 2023 2024
VWO: Convert on a Budget
Resource (Team)
Who does the work?
How do we validate the work? What do we do now?
What do we need to test?
Research
Analysis
CRO Programme Systems
Experimentation
What does your CRO System look like?

9. Hype Digital 5 stars on Clutch. Ranked Top Agency Clutch 2023 2024
VWO: Convert on a Budget
Resources - Defining your CRO Team
Developer
Designer
Researcher/Strategist
Analytics/Data Analyst
Programme Manager

10. Hype Digital 5 stars on Clutch. Ranked Top Agency Clutch 2023 2024
VWO: Convert on a Budget
Resources - Defining your CRO Team
Developer
Designer
Researcher/Strategist
Analytics/Data Analyst
Programme Manager

11. Hype Digital 5 stars on Clutch. Ranked Top Agency Clutch 2023 2024
VWO: Convert on a Budget
Research: Leveraging Affordable tools to Uncover Valuable Insights
Use script to
tracking every conversion point
on your website via Shopify/
Woocommerce plugins.
GA4’s free Analytics
Our Ecommerce checklist has been
design to find immediate opportunities
based on our experience. See free
checklist on the last slide.
Understand where users are dropping
off on their conversion Journey using
Microsoft Clarity for free.
Use Hotjar Free for Survey’s or
send Google questionnaire forms
Asking a large portion of your
existing user-base what are their
fears, motivations and actions.
Give customers a gift card to hop
on a video call and run through
your site explaining their delights
and frustrations.
Identifying why users drop off and
what elements are stopping
players from making deposits by
using Microsoft Clarity for Free
*PLUS: use any time they make changes Visual Ping to monitor competitors (Free version available)
Analytics Audit
72 Point Checklist
Behavioural Tracking
User Surveys
Usability Studies
User Recordings
Prioritiation Framework
Converting this research into insights. These insights need to be prioritised into Hypothesise for tests
and rank by Impact & Complexity. Tabling can be done on Google Sheets’ for free.

12. Hype Digital 5 stars on Clutch. Ranked Top Agency Clutch 2023 2024
VWO: Convert on a Budget
Experimentation: Testing defined Hypothesis for Iteration
Do you have enough traffic?
Yes, of course I do No, I do not.
Implement changes permanently on the website for 30 days
(depending on your MDE) and review GA4 results.
Google Ads & Facebook Ads have split testing capabilities to
prove creative, messaging, products and USPs.
Running 5 second tests, card sorting or copy testing to a small
group of users can be done at no cost.
VWO’s Experimentation tool allows you to conduct AB tests for
under 50,000 MTU and Personalisation for under 10,000 MTU.
Sequential Testing
Ad Campaign testing
User Testing
Use VWO’s Experimentation Free

13. Hype Digital 5 stars on Clutch. Ranked Top Agency Clutch 2023 2024
VWO: Convert on a Budget
Prioritise your Experiments with a
higher value on Complexity
Low/No-code experiments can be
implemented without developers and
a lot faster whilst still proving a
Hypothesis
Implementation: Speed & low-cost operations for testing

14. Hype Digital 5 stars on Clutch. Ranked Top Agency Clutch 2023 2024
VWO: Convert on a BudgetAnalysis: Leveraging owned products for analysis and decision making
GA4 Split Testing Analysis
Microsoft Clarity for Test Behaviour Analysis
Understand why your users have taken or not taken the
desired action from the AB test variant. Most iterations of
tests will come from this behavioural data where further
insights are uncovered.
Whether you’re using VWO or Ad campaign split testing, the
statistical outcome can be determined using Speero’s AB
testing report calculator.
Setting up dimensions and cohorts for the AB testing results in the free
analytics tool can allow for deeper results analysis of AB tests.
Speero AB testing calculator

15. Hype Digital 5 stars on Clutch. Ranked Top Agency Clutch 2023 2024
VWO: Convert on a BudgetHype’s 176 Point Conversion Checklist for Ecommerce
Click to get Access

16. Cameron Calder
Book a Demo
CEO, Hype Digital
hypedigital.co