The Personal Selling Process

the personal selling process, and their seven 7 steps included

1. The Personal selling process

2. The personal selling process The steps that the sales person follows while selling a product. It is a complete cycle which starts from identifying the customer to closing the deal with them.

3. Prospecting & qualifying Prospecting  is finding and qualifying potential customers . Qualifying is the process of determining whether a potential customer has a need or want that the company can fulfill, and whether the potential client can afford the product.

4. Pre- approach The step in the selling process in which the salesperson learns as much as possible about a potential customer before making sales call. During the pre-approach the salesperson may also plan and practice their sales presentation.

5. Approach The approach refers to the initial contact between the salesperson and the prospective customer . It is the face-to-face interaction with the potential customer. The goal of the approach is to determine the specific needs and wants of the individual customer.

6. Presentation & demonstration In this step the salesperson presenting the products & services, describing its qualities. Salesperson possibly demonstrate product features and how the product/ services can meet the need & wants of buyers.

7. Handling objections The selling process in which the salesperson seek out, clarifies and overcomes customer objections to buying. Closing: In this step the salesperson convincing the customers to buy the product and asks for an order.

8. Follow-up The salesperson follow-up after the sale to ensure the customer satisfaction and repeat business. Follow-up is building a long-term relationship with your customer for purposes of repeat sales.