The process of buying decision - How do consumer make purchasing decision

Based on the "Marketing Management" by Philip Kotler

1. The Process of Buying Decision

2. The Five Stage Model

3. Problem Recognition Step 1

4. Internal Stimuli Hunger TV commercial External Stimuli

5. Information Search Step 2

6. Information Sources Commercial Media Experiment Personal

7. Evaluating Alternatives How to evaluate a good mobile phone Step 3

8. Alternatives

9. Purchase Decision Step 4

10. Non compensatory Model of Consumer Choices

11. Post Purchase Step 5

12. Post Purchase Behaviour Delighted Satisfied Disappointed

13. The Five Stage Model influencing customer buying behaviour are : Problem Recognition ( Internal & External Stimuli) Information Search ( Information Sources ) Evaluating Alternatives Purchase Decision ( Non compensatory Model of Customer Choices ) Post Purchase ( Post purchasing Behaviour ) SUMMARY

14. Nihar Shambharkar Created by -- National Institute of Technology , Trichy During an Internship by -- Prof. Sameer Mathur Indian Institute of Management , Lucknow (www.IIMintenship.com)